How are these guys doing their marketing? :]
I was wondering if anyone could give me some advice.
I'm in the music industry, and while I was on Youtube a year ago, I noticed a young American girl (singer named Maddi Jane) who started having viral videos. Every time she uploaded one. Keeping opinions to a minimum, her talent is just decent, and I happen to know she is backed by an Internet Marketer who has been doing a good job from video 1.
I did a little research on her Facebook Fan page of 600,000+ users. I've noticed that many of her fans aren't from the United States. Not what I thought. Not even Canada, UK, Australia, which are usually music hot-spots. Using a tool, I got these numbers of where her fans are from. The total numbers are rounded to nearest 1000.
USA: 61,000 fans / Other Western countries: 8,000 / 10,000 / 8,000
However, in a group of non-English speaking countries I got totals of:
154,000 fans / 53,000 / 14,000 / 14,000 / 11,000 / 16,000 / 54,000
Most of these fans are age 13-19. And with exact age match, that's about 220,000 of her fans. I've noticed the same demographic for her Twitter. They are not fake, and they're definitely active in the FB/Twitter/Fan websites/community they've formed.
These countries are a lot smaller than the USA. And even Russia had less than 900 fans! It's clear they are targeting and tapping into a very "easy" market of children and teenagers from these countries.
I wanted to know how I could do the same for the singers I manage? One of those countries in particular seems to hold a lot of fan-power Where could I start to target these people. Apart from targeting Maddi Jane fans, and similar "competitors". How should I be thinking about in terms of Internet marketing?
Thank you.
I can convert your Non-Responsive website to Responsive website ... How sweet is that? :)