by Azhan
24 replies
Well I was doing some keyword research for cats and surprisingly it has low competition with a good amount of local monthly searches. And same goes for the related keywords. But the keyword cats has like 575,000,000 competing pages. I wonder if this is a good niche to tackle? :confused:
#cats #niche
  • Profile picture of the author travlinguy
    Cats isn't a niche, it's a mass market. What you want is a niche within that market. One might be cat training or cat nutrition, or kitty toys, or funny cat videos.

    Each of those represent smaller niche markets falling under the main market, cats. There are lots more. Why not pick something you like and then do the keyword research. You can probably come up with something a bit less crowded. Good luck.
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    • Profile picture of the author tamiro1992
      Originally Posted by travlinguy View Post

      Cats isn't a niche, it's a mass market. What you want is a niche within that market. One might be cat training or cat nutrition, or kitty toys, or funny cat videos.

      Each of those represent smaller niche markets falling under the main market, cats. There are lots more. Why not pick something you like and then do the keyword research. You can probably come up with something a bit less crowded. Good luck.
      i agree 100%. sure some people search cats on google but they dont know exacly what they are looking for. maybe they just want to see some pictures of cute cats, u dont know. target something specific like cats for sale or cat toys something like that so when someone searches it, something will come out of it. GL
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      • Profile picture of the author Azhan
        Originally Posted by tamiro1992 View Post

        i agree 100%. sure some people search cats on google but they dont know exacly what they are looking for. maybe they just want to see some pictures of cute cats, u dont know. target something specific like cats for sale or cat toys something like that so when someone searches it, something will come out of it. GL
        Yup didn't think of that earlier. I'm doing it right now. Thanks for the response tamiro!
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    • Profile picture of the author Azhan
      Hey thanks for the advice travilguy. Yup I'm searching for smaller niche markets under the main market cats now. Surprisingly low competition too. haha
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  • Profile picture of the author Ross Dalangin
    I usually ask my friends if they will buy something on the niche I was suppose to go into before I pursue. Of course, I'll ask myself also if it is really my need. If not then I'll ask someone who has the niche hobby. If I think, it's easy to get into first page of SEs then I'll do it. Especially if the keyword I got is long tail.
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  • Profile picture of the author Miguelito203
    Originally Posted by Azhan View Post

    Well I was doing some keyword research for cats and surprisingly it has low competition with a good amount of local monthly searches. And same goes for the related keywords. But the keyword cats has like 575,000,000 competing pages. I wonder if this is a good niche to tackle? :confused:
    Pet care in general is a big industry. You should be focusing in on buyer keyword phrases like training, supplies, food, look for products that solve problems for certain breeds of cats and things of this nature. In addition to writing reviews for products, you also need to be writing articles about related stuff in your niche so that you can perhaps link an article to a product review and such.

    Good luck,
    Joey
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    • Profile picture of the author Azhan
      Originally Posted by Miguelito203 View Post

      Pet care in general is a big industry. You should be focusing in on buyer keyword phrases like training, supplies, food, look for products that solve problems for certain breeds of cats and things of this nature. In addition to writing reviews for products, you also need to be writing articles about related stuff in your niche so that you can perhaps link an article to a product review and such.

      Good luck,
      Joey
      Hey Joey thanks the response and advice. But I was wondering if I could create a smaller niche adsense website in the cats market. Eg. munchkin cats. Do you think it's worth the try?
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  • Profile picture of the author A.Green
    Well, it's worth a try if the ads pay well and you think you can rank well for your chosen keyword phrases. I'd check the ad prices carefully, though, because pet-related Adsense ads seem to be on the cheap side. Of course, the need for research goes for any niche. Good luck if you decide to try it!
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  • Profile picture of the author Christophe Young
    How about the "training your cat to stop leaving "pinch-offs" on the floor" niche.

    I'm a desperate buyer for that one!
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  • Profile picture of the author Henlus
    Originally Posted by Azhan View Post

    Well I was doing some keyword research for cats and surprisingly it has low competition with a good amount of local monthly searches. And same goes for the related keywords. But the keyword cats has like 575,000,000 competing pages. I wonder if this is a good niche to tackle? :confused:
    Hi Azhan, from your thread I noticed that you gauge the competition from the number of competing pages. This is not correct since your competitors are those webpages that appear on the front page of search engine result.

    You gauge the competition strength from factors like page rank, number of backlinks, keywords anchor in anchor texts, onpage optimization factors and so on.
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  • Profile picture of the author MikeyDreamboat
    There are so many lonely old cat women with disposable income in the USA alone. Not to mention the other cat lovers who aren't quite as invested, but still have enough cash to support a cat or two.

    Try something like "cat carriers" or something specific like that.
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  • Profile picture of the author celente
    There are many niches with in niches for this market.

    I did enter the ragdoll market back in 2004, (sold my site soon after) but believe you men there are many crazy cat people, that care for their pets, and they are just crazy about spending money to make their cats more happy and healthy.
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    • Profile picture of the author Nightengale
      It's interesting that you mention the cats niche. I love cats and have had several over the years. I currently just have 1 though, a 7-month old, beautiful gray and white kitten. Her name is Kisa (pronounced Keesa).

      I'm not a person who treats their pet like a child, like so many people do these days. An animal is, well...an animal. So I'm not going to be spoiling my cat with a lot of things I consider unnecessary.

      This past weekend, Kisa got very sick almost overnight. Turns out she was anemic and was so bad that she needed a blood transfusion. (Her red blood cell count was dangerously low: her gums and tongue were WHITE. That was VERY scary!)

      I was raised on a farm and though my family cares for animals, we don't believe in heroic measures for them. Normally, I would have just put her down. There's ALWAYS another cat who needs a home. (Kisa was part of an abandoned litter and I got her from a friend who rescued her and her siblings and bottle-fed them.)

      But I had to TRY. It broke my heart to see her so limp and listless, scared to death at the animal clinic when they did the blood tests. So I schlepped her over the the emergency animal hospital and actually paid for a blood transfusion. ???!!! (Only my sister and sister-in-law know. I WON'T be telling my parents!)

      The good news is she's bounced right back and is doing very well, just 4-5 days later. Whew! The bad news is that we have NO idea what caused it and once she runs through the transfusion in 2-3 weeks, we could be back in the same boat. Yikes!

      In researching causes for "feline anemia", I stumbled across CatHealth.com, CatChannel.com and Cat-Health-Guide.org, to name a few. You might check those out for some ideas.

      No matter what industry or niche I'm in, I try to stay away from "luxuries" and go with "needs" wherever possible, preferably steady, recurring needs. It makes for a more stable business in my opinion. Maybe focus on something to do with cat care/health for a good foundation and branch out into "fancy" stuff later?

      Just an idea. Hope that helps!

      Michelle
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      • Profile picture of the author jotNscribble
        My curiosity was piqued so I was using the keywords tool on your cats quest.

        Here is what I would be doing:

        First, check "broad" search under the keywords search function. See what other suggestions are made - but click the top of the "number of searches" column to bring up all the highest numbers first. Scan quickly down the column declaring High, Medium or Low - and seek all "low" competition. Test each of those "low" phrases in the normal google search using the allintitle trick.

        Example:

        Keywords results:
        phrase
        best cats for pets
        low competition
        total monthly searches 1,900
        u.s. monthly searches 1,300

        Number of pages with that phrase in the title:
        About 112 results
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        • Profile picture of the author Henlus
          Originally Posted by jotNscribble View Post

          My curiosity was piqued so I was using the keywords tool on your cats quest.

          Here is what I would be doing:

          First, check "broad" search under the keywords search function. See what other suggestions are made - but click the top of the "number of searches" column to bring up all the highest numbers first. Scan quickly down the column declaring High, Medium or Low - and seek all "low" competition. Test each of those "low" phrases in the normal google search using the allintitle trick.

          Example:

          Keywords results:
          phrase
          best cats for pets
          low competition
          total monthly searches 1,900
          u.s. monthly searches 1,300

          Number of pages with that phrase in the title:
          About 112 results
          The number of pages in the search result does not really matter, what matters is whether those top 10 sites are really optimized for your keyword. Just take each of those sites and pass them through backlinkwatch dot com and you'll see the number of backlinks they have, together with their backlink anchor texts. If the site gets its backlinks from high page rank sites, and if it has a lot of backlink anchor texts that are the exact keyword you're targeting, then you can hardly beat that site if you can not do better.

          Onpage optimization factors are also important and they involves things like keyword in the title tag, url, meta tags, heading tags and so on.
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  • Profile picture of the author jotNscribble
    From a fellow newbie, this suggestion may be of use:

    When you think you've found some niche keywords, go over to the google search page. Type in:
    allintitle: "cats"

    When the results appear, there will be a number above the results in the top left of the page. This is the number of other web sites currently using that quoted phrase in a page title. In this case, google says: "About 71,800,000 results" From what I understand, seek a number less than 25 in order to have a snowball's chance of beating out the others for the front page. While google keywords tool will tell you "low" competition - you need to also execute this test to see just how many pages you'll be up against.

    Comparison:
    allintitle: "cats with fleas"
    results in 1,280 (still too much competition)

    allintitle: "cats requiring surgery"
    results: 1 (one)
    BUT - don't get excited about this "1" until you check in google keywords if anyone is even typing that phrase at all. ;-)

    Hope this helps. I'm just learning myself yet.
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  • Profile picture of the author E. Brian Rose
    Cat niches make me sneeze.
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  • Profile picture of the author Robert X
    Maybe you should target something a little more targeted in the "cats" niche,,,, and if you put cats in parenthasis, it's only 82 million,, much better that 575 million. It's more accurate that way
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  • Profile picture of the author noangel
    Cats are my thing... I much prefer them to people.
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  • Profile picture of the author ryuchi
    Cats as the other folks here is a pretty broad niche to dive in. More important than keywords and competitors what matters most if there are advertisers in the niche you will pick. You won't earn anything even if you are in the top results of the search engines if there is no one interested in the niche you are in.

    Ryuchi
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    • Profile picture of the author ragnarkar
      I'm still a newbie (started IM less than a year ago) and decided to jump headfirst into the "cats" niche last month by starting an Amazon affiliate site + social media accounts for the site. Got my first sale yesterday (granted, it's nothing to write home about.) My strategy is to get pictures of really cute cats playing with the products then posting these products to my social media accounts with a link to my money site where there's a mini squeeze page for that particular cat-related product and a button at the bottom that takes them to Amazon via an affiliate link.

      I've yet to have any success ranking in SEO but many of my cat product pictures are spreading like wildfire on social media which I hope will translate to social signals for my site down the road.
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