Okay this site was brand new in late August and I started seo work on it right away. The macro-niche is toys so this is certainly something I was targeting for Christmas.
So, based on my attached screenshot, is the traffic surge just plain old holiday rush traffic and now it has just returned to "normal" or is that kind of traffic spike more indicative of some higher initial rankings due to initial seo work and now rankings have perhaps dropped?
It really is a downer to go from selling 5 to 20 items a day and see some income rolling in and now I basically haven't had a sale since December 27th...and that was only one.
Basically now my exiting visitors to Amazon per day has dropped back below that threshold where you can count on any consistency...you know maybe one sale every few days here or there.
So is this something where I need to take corrective action, or if I have a site in a niche like this should my whole yearly work strategy for the site be to get it smoking hot for November and December?
-never had an Amazon site that showed success like this one
-never really had a site get traffic like this
-never targeted anything for the Christmas season
So basically I just need some direction on where to take it next. Perhaps this is a good candidate for a site to sell? I know I can make it happen again so I am not afraid to explore that option either.