I just wanted to get the Warrior community's thoughts on this. I know many people feel that using fake articles to market products is deceptive.
So here's my question: Is there a difference between running a fake article advertisement online compared to when marketers ran them offline in newspapers?
The famous oldschool direct marketers called them Advertorials, online marketers call them Farticles.
I know this was a common tactic by high-profile copywriters such as Gary Halbert, Dan Kennedy, etc. Its seems to get way more heat when a marketer employs the same tactic online.
Perhaps its because IMers are more aggressive with claims.
Let me know your thoughts...