I was doing some analysis today on the amount of money I was spending with Google and the return on that spend.
The return on my investment (ROI) this month is around 300% from Google traffic alone.
That means that the profit I made was 3 times the amount I spent to get it
This is by no means exceptional and I know there's loads I can do to massively improve on this.
The good news is that Google has all the tools you need to track this and they're all free.
With Google and other PPC search engines, it's very easy to spend more money than you're making - a sure fire way to kill your business before it gets going.
So do youself a favour and get to grips with your spend and your conversion tracking - it's one of the most important things you need to do to make a success of your online ventures.