300% ROI - Gotta love the Internet

20 replies
This is a message for people that are new to Internet Marketing.

I was doing some analysis today on the amount of money I was spending with Google and the return on that spend.

The return on my investment (ROI) this month is around 300% from Google traffic alone.

That means that the profit I made was 3 times the amount I spent to get it

This is by no means exceptional and I know there's loads I can do to massively improve on this.

The good news is that Google has all the tools you need to track this and they're all free.

With Google and other PPC search engines, it's very easy to spend more money than you're making - a sure fire way to kill your business before it gets going.

So do youself a favour and get to grips with your spend and your conversion tracking - it's one of the most important things you need to do to make a success of your online ventures.

Cheers,

Neil
#300% #gotta #internet #love #roi
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  • Profile picture of the author Bob Montgomery
    Neil - good job. I have a quick question. I just started an Adword campagin but can't seem to get any impressions - let alone clicks. When I check it out - it says my score is low. I've tried to focus my keywords and limit the area but it doesn't seem to help. Are you aware of any suggested resources to help with this?

    Any suggestions would be much appreciated.
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  • Profile picture of the author Neil Morgan
    Hi Bob

    I'm no Google expert but no impressions? I would expect that to happen if I was buying keywords that no-one was searching for.

    Anyway, others here are better qualified to recommend good Adwords/AdSense resources and I'm sure they will.

    Cheers,

    Neil
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  • Profile picture of the author Networkology.com
    Well done Neil, and I completely agree, people need to have their stats and info on what is and isn't working for them.
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  • Profile picture of the author Monique Abrams
    300% is very good! Congrats, Neil!
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  • Profile picture of the author Neil Morgan
    Thanks Monique.

    Juts in case anyone thinks I was seeking plaudits, the intention of my original post was to make new people aware of what is possible when you cut through all the BS.

    Offer real value to real people.

    Help those people find you.

    End of.

    Cheers,

    Neil
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  • Congrats man well done I love adwords But it takes some getting used too.
    But once you get the hang of it you can earn a lot of money.

    But I do agree you Must Test Test Test everything on your page or website
    to see what is converting the best otherwise you are just wasting money
    paying for adwords.

    Again congrats
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  • Profile picture of the author RiverRock3
    Banned
    [DELETED]
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    • Profile picture of the author Neil Morgan
      I got 1034% return using google
      Cool, and I'm not surprised about that.

      My 300% ROI was generated simply by throwing up an initial Adwords campaign to set a benchmark that I could then improve on.

      Cheers,

      Neil
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  • Profile picture of the author Harvey Segal
    Originally Posted by Neil Morgan View Post

    The return on my investment (ROI) this month is around 300% from Google traffic alone.
    Neil,

    Please PM me your keywords, bids and ads so I can check your claim.

    Harvey
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  • Profile picture of the author prayzgod
    Life is made so complicated sometimes just because we do not stay the course or stay on the path. This is good solid info. Tks.
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  • Profile picture of the author mfleisch
    Neil... that's awesome. To date, I haven't been able to see much of a return on PPC. Often times I'm just making a few dollars on each sale. What I mean is that I spend $10 to earn $12. Can you provide any pointers to someone who's trying to find their way with PPC?
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  • Profile picture of the author Neil Morgan
    Hi Michael

    I'm sure there are others better qualified to comment on the best way forward with PPC as it's not something I've studied in any depth.

    I take a lot of care to make sure that every pixel on my site leads towards a conversion and I think that helps a lot. I know those numbers as well as my kids' ages.

    Also, the higher the price of your product compared with the price of the click, the more profit you'll make.

    I'm big on maximizing visitor value using price, conversion rate, upsell and cross-sell.

    I just think the whole lot has come together to produce some nice numbers.

    Targeted keywords (about 20 or 30)
    Paying enough to get on the first page of results
    Having a site that you know converts well and how much it converts
    Making enough profit from each sale to mitigate the price of the clicks

    That's about the long and short of it.

    Cheers,

    Neil
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  • Profile picture of the author jayjay84
    ppc is definitely the best way to generate traffic!!!!
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  • Profile picture of the author Call me Neo
    Hi, this is my first post here and i'm new in internet marketing (began in Aug 2011)

    I'm seeing aprox. 300% ROI myself. I hope that i'll improve this in next few months.

    I agree that ppc is ql for immediate results but i think that SEO is MUCH more important for getting FREE targeted visitors...

    C U
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  • Profile picture of the author celente
    we use PPC in google, yahoo, and msn.

    The big three I call them...

    But targeted traffic form google, to a good offer, or page with good copy and using the right keywords can make good money. But 300% is very good. You obviously have everything tested and done well here.

    Now keep testing to see if you can get 400%.

    As marketers its about testing, tweaking, and then testing and tweaking some mroe until we have milked the results to their extremes. Its the fun bit to all this i think.
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  • Profile picture of the author Warrior X
    Originally Posted by Neil Morgan View Post


    The return on my investment (ROI) this month is around 300% from Google traffic alone.

    That means that the profit I made was 3 times the amount I spent to get it
    You're going to hate me for saying this, but actually that means you got a 200% ROI. 100% ROI means you double your money, 200% tripled, 300% quadrupled.

    Just saying, don't hit me.

    Jeremy
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  • Profile picture of the author anthony2
    300% ROI thats great.

    I agree...tracking is very important
    and its surprising how many people
    don't track there campaigns.

    Like you mentioned google offer tools
    for free.
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  • Profile picture of the author JoeDRL
    Wow, 300% ROI is a really nice number.
    It still can be better as you said but it's a really good start!
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