Google won't take my money . . .

9 replies
I set up a targeted Google AdWords campaign and attempted to focus or target my keywords very carefully and also limit my target areas. After several days my ads are still not being shown and I get the message that my score is low. The bottom line is that I'm getting no impressions and obviously no click throughs. The ad is in a competitve market but I've bid a fairly high price for clicks - but still no action. I'm puzzled.

Just so you'll know, my ad has to do with setting up an LLC for business owners and I've limited my geographic area to one state. I thought by doing this I would be focusing the viewer more directly and giving the viewer more precise information which is what I thought Google was after.

Does any one have an idea what I need to be doing to improve my score with Google so they will show my ad? Any suggestions would be much appreciated.
#google #money
  • Profile picture of the author Jared Alberghini
    Here's my take on it:

    Google's main concern is focused on their primary customers, who are: the people that use their search engine. They hold true to their values of providing a good user experience, which encompasses quick & relevent search results.

    Advertisers and Publishers come in second and third respectively on their priority list. (IMO)

    I believe the trouble you are experiencing has something to do with Google's main priority, providing relevent search results combined with relevent ads to enhance their user's/customer's experiences.

    Google is in love with "relevancy".

    Jared
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    • Profile picture of the author sevenish
      Originally Posted by Jared Alberghini View Post

      Google's main concern is focused on their primary customers, who are: the people that use their search engine. They hold true to their values of providing a good user experience, which encompasses quick & relevent search results.

      Advertisers and Publishers come in second and third respectively on their priority list. (IMO)
      Google's "primary customers" are advertisers and publishers. Their *explicit* business model is not being a search engine, it's being 1) an ad network, and 2) gathering data and research to inform required changes required to continue delivering a better ad network.

      The search engine is an ad channel; it's not the business itself. Don't be fooled.

      I believe the trouble you are experiencing has something to do with Google's main priority, providing relevent search results combined with relevent ads to enhance their user's/customer's experiences.

      Google is in love with "relevancy".
      "Relevancy" and good user experience directly drive their business objectives, which is to be of high value to their primary customers: the advertisers and publishers. Simply throwing money at them for keyword bids is naive without a good QS (being relevant). In order to remain the premiere ad network, they need to satisfy ALL customers AND audiences; in order to satisfy all audiences, relevance and a good user experience are most important.

      To a significant degree they control the online behavior of their customers' target audiences -- for now, anyway. They didn't achieve that rung on the ladder by delivering irrelevant results or a poor user experience.

      Make sense?

      You might not remember back in the '90s when one might enter "oven mitts" as a search term into Yahoo!, which was the most popular SE at the time, and the first 3-5 SERP pages were filled with porn links. There was only the slightest, ham-handed attempts at targeted SE advertising at the time, and having ads amongst so many porn links didn't make Yahoo much revenue since no business would even consider committing a serious budget into such an edgy, unpredictable ad channel.
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  • Profile picture of the author sevenish
    Bob,

    If you want some specific advice on your particular ads, site, SEO and keyword lists I'd be happy to take a look to see if I can help you close the gap.
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  • Profile picture of the author TLTheLiberator
    You may want to look into Google's Site Placement Ad Program.

    - You don't need keywords:

    - You place your ads on related sites:

    - As low as 25 cents per 1,000 impressions:

    Hope This Helps!!

    TL
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  • Profile picture of the author sevenish
    There exist some details in the Content Network as well to which attention must be paid if one wants to manage his/her budget. The Content Network (Site Placement) has different parameters than Search Placement, but has its own snags.
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  • Profile picture of the author Bob Montgomery
    Thanks all. Good suggestions.
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  • Profile picture of the author winebuddy
    you should just buy a product that teaches you how to exploit PPC
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    • Profile picture of the author Terry Kyle
      Hi Bob,

      The fastest way to resolve your low QS is to download a free copy of WebCEO and have it check your landing pages for your specific terms. You should get at least a 7/10 (OK) and occasionally an 8/10 (Great) on QS. I've never had lower than a 7/10 on any page when following all of WebCEO's corrections.

      I also found that setting a very high (and slightly scary) daily spend limit (e.g. $1,000 so watch it closely), even if you are buying 0.05 cent clicks, should get you plenty of impressions.

      In my experience (but I'm no PPC expert), setting the limit at say $5 or $10 a day doesn't seem to generate much impression action.

      Best of luck.
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  • Profile picture of the author Bob Montgomery
    Thanks all. Good suggestions.
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