IM Product Reviews SUCK - What would make an EPIC value added review?

Are primarily looking at targeting noobs?

Asking detailed questions gets you the answers. The person selling the product is using copy so its understandable when I see mysterious style copy. I agree sometimes the reviews can be a bit vague.

In order to be a real deal review site, you'd have to have some bad reviews.

That doesn't happen with IM products, the old boys club would shun you and unless you don't care about being attacked non stop, it woudl be hard for anyone to do it that way.

A good product.

Results!

First, all you mentioned, of course. Well, I don't need to see proof of you buying it. I don't care, in fact, if you bought it or got it as a review copy. As long as the product is good, and you can tell about the results you got.

Also a walk-through the product - the good, the bad and the ugly. Tell us, what it contains.

And then come back later to tell us if you've obtained any results.

I see too many reviews (especially in a three letter area of a certain forum) that says: Great product. It looks promising.

And nothing weeks after. Did they make the promised money after 48 hours? Or was it just theoretical junk they bought? (Notice, if you get a refund, you cannot review a product, so obviously you'll only see happy customers in certain three letter areas of certain forums).

Anyway, that's what I would love to see in a review.

The credibility, and experience of the reviewer is a strong factor for me when looking at a review.

If I've purchased a product from the reviewer and it lives up to what was claimed in the review, that leaves a strong impression on me.

A review should contain information about the product that I cannot find on the sales letter or sales pitch. If it's a software product, I'd like to see the reviewer actually using the software and how they use it.

I just saw a review in which the reviewer actually used the software to make money and he documented his results. I see these types of video reviews often from this marketer and to me, he is a person I always pay more attention to when looking at product reviews.

You could easily do some research and find out the answer to your question -- at least in a general sense. All you need to do is answer common questions that people have about products in your niche and present it in such a way that it makes sense and is easy to digest. I should also mention that it's gonna be difficult for you to write a quality review if you haven't actually gone through a quality program and had success with it because you won't know what things to look for.

Good luck,
Joey

I have to agree with the sentiment of this original post. I don't think any review of a movie based upon trailers is relevant. Sure, you can comment on the trailer but the rest of the movie might suck. Online product reviews should be done after a test not before. How would we like to read Amazon product reviews about a new appliance that talks about how nice the paint and knobs are? I want to know if it can toast my waffles too!

Being absolutely honest in a review is key! And per my definition that is a quality review. Such a review also depends on the quality of the product, the better your product is, the more you (over)deliver, the better the review.

Obviously, the closest you'll get to a "review" is something like this.

-New product available (most likely rehashed)
-If you're not serious about your business, it's not for you (who admits they aren't serious, so this clearly is for everyone).
-I know Joe Schmoe and they know their stuff (I haven't actually looked at the product)
-Get it now while you can (It's actually still going to be available in a week by emailing the product owner).

I think a "quality" review wouldn't even need to implement the suggestions. They would simply need to give initial impressions from a seasoned marketers point of review.

-Sales process.
-Total cost.
-Did seller deliver as promised.
-Summary of product, including chapters and all that.
-Which classification (PPC, Newbie, SEO)
-Does it "Unseat" your MAIN recommendation for that category.
-If no, then is it a good ancillary product...under what circumstances? e.g. Don't waste your time or Only if you have some money and some extra time, not necessary though.

It's easy to say what I'd WANT to see in a review, it's just not all possible. Being a WSO creator and purchaser, I have two points of perspective. As a purchaser, I'd LOVE to know exactly what the product is, what the steps are, what method it's teaching. I'd also LOVE to see actual results from a user other than the creator.

However, as a WSO creator, I have different perspectives on these. I'm not really trying to hide what my product is, but I don't want a reviewer to flat out give away everything the course is about. When a review goes into too much detail, it can give away some of the secrets and methods that are the selling points of the WSO.

Also, it's pretty difficult (unless you are a highly recognized WSO creator with experienced affiliates promoting your product) to get a customer to follow through with the entire course, document it, and then come back to the thread and share their results. The unfortunate fact is that the vast majority of people that purchase your WSO, won't take complete action with it.