Need some advice on naming...

Fellow Warriors,

I finally took the plunge into writing about my own experiences with IM by starting a website/blog dedicated to affiliate marketing. Of course, I hope this turns into a source of income one day, but it's also just to give back and let some new people in on what I have learned so far.

Problem is, like an idiot, I put "Amazon" in my domain name, and another Warrior kindly pointed out to me that this is not a good idea, as Amazon.com is very protective of their brand.

Now I am looking for a rebrand/rename by way of a new domain name. My question for you is:

Do I stick with something generic but targeted (for example, affiliateblogonline.com) or something personal, brandable and expandable (mattsmarketingblog.com or michellemacphearson.com).

There are benefits of sticking with the generic, targeted name: you get the exact match domain, people searching for your specific flavor of IM will be more attracted to your site, and your main page will be easier to rank for certain keywords.

BUT, on the other hand, I will definitely be expanding into other techniques outside of what I'm doing today, so the flexibility of a non-targeted domain would be nice. Also, people love a personal story. I mean, just look at Pat Flynn!

Any advice either way would be awesome.


Thanks,

Brock