Other guys out there running their own businesses will know what I mean. Even if you're an affiliate, depending on the products you promote, December and January can be quiet months as people spend their money on gifts instead of Clickbank
So I've already decided the next step is to create a monthly income - that's decided and I'm not changing my mind - but now I've just read about fixed-term memberships (Membernaire) and I'm wondering which model is better? A fixed-term membership of, say, 12 months or an endless subscription?
All-else being equal (monthly pricing, etc) I'm inclined to go for the endless subscription but I realise that there's such a thing as subscription drop-off and people might well cancel after 3-4 months. Where fixed-term seems to come in to fix that is that, if you know you're on a 12-month course, and you're already 3 months in, you might justify to yourself to stick it out for the rest of the course because there's an actual end in sight.
With a never-ending subscription, that's not necessarily the case.
One way to fix this could be to automatically "upgrade" or "graduate" your students to the next "course" at the end of each 12 months. So it's still a 12-month course with an end in sight, but the billing model is monthly until canceled. And, perhaps, if they cancel, and re-subscribe later, they have to start at the beginning. That could work - what do you think? What other ideas can you come up with?