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Anyone ever run an Online clothing (retail) store?

by Prashant_W
13 replies
hi people.

does anyone here have much experience running an online clothing retail store?

my girlfriend and i are planning to run one by the end of february (hopefully).

anyone who has ever done this have any words of wisdom?
#clothing #online #retail #run #store
  • Profile picture of the author Rich Struck
    I read an article once about this and it said to expect a lot of returns, obviously because people cannot try stuff on over the internet. I guess it depends on what you are selling.
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    • Profile picture of the author Randall Magwood
      Originally Posted by Rich Struck View Post

      I read an article once about this and it said to expect a lot of returns, obviously because people cannot try stuff on over the internet. I guess it depends on what you are selling.
      That's a good point, but you should market your clothing website the same way you market anything else online. Will you be hiring a web designer?
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  • Profile picture of the author mrjosco
    Originally Posted by Prashant_W View Post

    hi people.

    does anyone here have much experience running an online clothing retail store?

    my girlfriend and i are planning to run one by the end of february (hopefully).

    anyone who has ever done this have any words of wisdom?
    I ran an online vintage clothing site. The clothes were one of a kind, so it was a little different.

    While I had a no questions asked refund policy I did not have very many returns or refunds. I helped avoid this by placing actual measurements in addition to size.

    The key is variety. The more items I had available, the more traffic I had and the more sales I had.
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  • Profile picture of the author matt5409
    yes, i co-ran an online store which also had physical premises. it was TOUGH. competition is rife, returns are all too frequent and keeping up with the technology is a constant battle.

    having said that, if you can stay on top of all of this, you could be a millionaire.
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  • Profile picture of the author ricco04
    I actually just started my own online business selling hip hop urban clothes. wild100s.com. There is still a lot to do and A LOT to learn. It was complicated at first but after a while things begin to smooth itself out. We've been in business for about 5 months and business is slowly picking up. We know our product is GREAT. Traffic and more potential customers is our ultimate weakness at the moment. Check us out!!!
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  • Profile picture of the author Mikal Laster
    Yea Man, I own Dubkidz Clothing You're #1 source for Dubstep Clothing

    Im about to re-launch my line.

    But id advise you to implement all the tactics you have learned in your IM lifetime
    and use it in this business.

    Dont Try to be cheap when it comes to printing.

    Any other questions just PM bro

    Best Regards, Mikal Laster
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  • Profile picture of the author arwa99
    I think the important thing is to get customers and build relationships
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    • Profile picture of the author fluffythewondercat
      Returns. Are you going to offer free returns? Even without that, you'll probably see a 40% return rate. That's not uncommon in the mail order biz.

      Many people won't buy clothes online these days unless they can send them back at no cost.

      Have a strategy laid out ahead of time for how you'll handle returns. You can't really sell them as new, so blow them out in lots to jobbers or something.

      fLufF
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  • Profile picture of the author Fullofsurprises
    You should write a return/return policy and strictly adhere to them. But remember this that most payment processing companies are on the side of the buyer, i.e. paypal. So, be careful who you chose.
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  • Profile picture of the author RoseHunt
    Banned
    I have seen lots and lots of people owning this kind of pages but on Facebook. They have photos of the clothes from different angles, all the information required and they are pretty successful, even without an official website.
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  • Profile picture of the author dml8131
    I buy a lot of things on line... except clothing. Why? Without the ability to try on the garment I would much less likely be interested in purchasing.
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  • Profile picture of the author AJMontoya
    I was doing it successfully for a while. I never really ran into a problem with returns.
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  • Profile picture of the author CBusiness
    i dealed a lot in fashion from 2002-2008 and less in 2009-present

    Marketing money can be expensive in beginning but make sure your branding is done well, it will pay off in long run
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