Louis C.K.'s lesson for marketers: Honesty is the best strategy
The Story > Louis C.K.
Comedian Louis C.K. recently self-released a video of his stand-up special, “Live at the Beacon Theater,” for $5 online. He personally paid for the production costs up front in an experiment to see if this was a cheaper, more efficient, and less restrictive method of getting his content to his fans. In doing so, he cut out paying the middlemen — including the marketing team — and avoided the red tape of working with studio executives.
In twelve days, Louis C.K. earned more than $1 million from people downloading the special
Comedian Louis C.K. recently self-released a video of his stand-up special, “Live at the Beacon Theater,” for $5 online. He personally paid for the production costs up front in an experiment to see if this was a cheaper, more efficient, and less restrictive method of getting his content to his fans. In doing so, he cut out paying the middlemen — including the marketing team — and avoided the red tape of working with studio executives.
In twelve days, Louis C.K. earned more than $1 million from people downloading the special
-
Michael Travis -
Thanks
{{ DiscussionBoard.errors[5376954].message }} -
-
ErikNilsson -
Thanks - 1 reply
SignatureUSA Bank Account + ATM Card for Non-USA Residents Service PM me{{ DiscussionBoard.errors[5377051].message }}-
surflongdude -
[ 1 ] Thanks
{{ DiscussionBoard.errors[5377126].message }} -
-