What's the best intervals to use to send Auto Responder follow up messages?

12 replies
Wouldn't you agree that we all get way too many emails.

I personally really don't like to get daily emails with many of them pitching me on something and even the ones I like, I'd rather have them once a week or so.

I do get a bit humored by some of the antics that are being used to get me to open the email before tossing it into the bin.

Apparently it works, sending out daily emails must generate returns otherwise why would so many people be doing it.

Perhaps I'm a minority and not in the largest psycho demographics group of buyers. This is why I'm asking for your suggestions and input.

If I was building a customer relation with myself, someone like me, I would only send quality content and valuable resources at once a week at the most and would even go so far as to suggest that bi-weekly may even be more effective.

Look forward to hearing your advice!
#auto #follow #intervals #messages #responder #send
  • Profile picture of the author write27
    Originally Posted by Shunyata View Post

    Wouldn't you agree that we all get way too many emails.

    I personally really don't like to get daily emails with many of them pitching me on something and even the ones I like, I'd rather have them once a week or so.

    I do get a bit humored by some of the antics that are being used to get me to open the email before tossing it into the bin.

    Apparently it works, sending out daily emails must generate returns otherwise why would so many people be doing it.

    Perhaps I'm a minority and not in the largest psycho demographics group of buyers. This is why I'm asking for your suggestions and input.

    If I was building a customer relation with myself, someone like me, I would only send quality content and valuable resources at once a week at the most and would even go so far as to suggest that bi-weekly may even be more effective.

    Look forward to hearing your advice!
    Well, I guess it depends, and I am looking from the perspective as a customer. If your email messages are an ecourse in something I am looking to learn about quickly, a daily email for the duration of the ecourse would be most welcome. After that, I would expect once a week would be just about right.

    From my understanding, there are some email lists that it is OK to pitch something to in every email you send. I am on the list on a few people who I've bought WSOs from, and as long as the products they are referring me to are products that interest me, I don't mind receiving those emails. Most of these people have ever if rarely sent me free info.
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  • Profile picture of the author Shaun OReilly
    I think that most people get too many BAD e-mails
    and not enough GOOD or GREAT e-mails.

    I'm on some lists that send daily e-mails and because
    they provide value to me, the frequency is less of an
    issue.

    In the absence of value, e-mail frequency becomes an
    issue.

    Here's something to think about though...

    If you send a weekly e-mail, you 'only' have 52 opportunities
    to help your subscribers. If you go every other week - that's
    slashed to just 26 touches.

    If you have a daily e-mail, you have a lot more opportunities
    to improve the life of your subscriber.

    It comes down to intention and the amount of value that the
    subscriber receives from your e-mails.

    Can you get too much of a good thing?

    Dedicated to mutual success,

    Shaun
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  • Profile picture of the author Richard Tunnah
    This topic has been done to death tbh. There are no magic answers to what works best for you and whatever niches you are in. You'll need to decide what works best for you by testing the frequency of offers, the number of content v pitch emails and whether you combine content with a pitch offer.

    Rich
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  • Profile picture of the author Shunyata
    Thanks, the e-course point that you brought up makes perfect sense. However, the continuos pitches even from someone that I have bought from really turns me off. And I probably end up missing some good stuff because of it. You know the old rather off color saying "be careful not to throw the baby out with the bath water"
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  • Profile picture of the author Zero
    At least 2 copywriters lists i'm on prefer recommend to keep in touch with them very frequently, like once per day or at least a few times per week.
    But i suppose in the end, it all boils down to the quality of your emails and how good a relationship you have with the people on your list.
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    • Profile picture of the author Paul Laughton
      Originally Posted by Zero View Post

      At least 2 copywriters lists i'm on prefer recommend to keep in touch with them very frequently, like once per day or at least a few times per week.
      But i suppose in the end, it all boils down to the quality of your emails and how good a relationship you have with the people on your list.
      I agree with the last bit 100%. I do hate getting emails every day from people who are just promoting every product that comes out. They lose credibility and burn their list.
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  • Profile picture of the author Teravel
    The frequency of emails isn't really the problem. There are a lot of people out there that email their list every day, and they make a lot of money doing so. But, there are also a lot of people that email their list every day, and get nowhere with their business.

    The problems start when people send ads to their list every day. Nobody wants to open their inbox to see yet another advertisement for that crappy marketing ebook thats getting poor reviews, yet so many people do this. You can tell who the poor marketers are by doing quick research about their emails.

    Try this... Next time you get a 'Suggested Product' advertisement in your inbox, visit the link and find out what the product is. Is it on Clickbank, Digiresults, or another 'Affiliate Management System'? If so, find out how you can become an affiliate. Many marketers have an 'Affiliate Page' where they have a pre-built swipe file of Articles, Free eBooks, and yes... Email ads. You wouldn't believe how many people do a quick cut/paste with these ads, day after day, with every product for their niche that they can find.

    The truth is, you should build a relationship with your readers by talking WITH them, not at them. Make sure your readers can click the "Reply" button and send you an email, and invite them to do so! You should have a basic understanding of what information they want (depending on the Niche of your list), but you may not know their deeper problems. Send your list a quick message letting them know that you want to hear from them, and tell them what information you want. Ask them for their problems, and be sincere. Once you know your readers problems, you can find the information that can solve those problems and give it to them.

    When it comes to Frequency, my suggestion is 2-4 emails each week. This gives you the chance to contact your readers on a regular basis, without looking like another ad spammer. 2-4 emails can be set up within a few hours (or less), which gives you more time to work on building your list, and promoting your websites.

    When it comes to content, you want to give your readers what they don't expect... Useful Information! Don't send blatant ads that you know are going to get ignored. Send them an email they will want to read, because they expect it from you.

    When you have a relationship with your readers, you will find that they want to read your emails. No more trashing emails as soon as they hit the inbox. This means when you do have an advertisement, it will be taken seriously.

    So when and how should you include ads into your list? I don't send ads to my list till after the 4th email. This gives me a chance to show them they are important, and that I want them to have the information they need. When you do send an Ad, make sure to let your readers know ahead of time. Also, try not to write an 'Advertisement'. Instead, give a real review straight to your readers. Let them know what you think, and explain how it can help them.

    Another great way to get a small ad in is to use a P.S. at the end of your email. This shouldn't be done all the time, but once a week or so works well. But, don't link to the sales page of the product you are advertising. Instead, give a little description and link to a personal review of the product. Let your readers know that the link is to a review, and not to a sales page. You will find more people will click these links than a direct link to a sales page.
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    • Profile picture of the author write27
      Well, I have to somewhat disagree somewhat. As long as the sales copy of the email is really enticing and makes me want to learn more about the product, and it sends me to a product that has great potential, I do everything I can to stay on that list. There is one Warrior in particular who I make a point to stay on his list because he does a great job of pointing out benefits of WSOs. But I would agree that, on most lists, it is not a good idea to sell every day.
      Originally Posted by Teravel View Post

      The frequency of emails isn't really the problem. There are a lot of people out there that email their list every day, and they make a lot of money doing so. But, there are also a lot of people that email their list every day, and get nowhere with their business.

      The problems start when people send ads to their list every day. Nobody wants to open their inbox to see yet another advertisement for that crappy marketing ebook thats getting poor reviews, yet so many people do this. You can tell who the poor marketers are by doing quick research about their emails.

      Try this... Next time you get a 'Suggested Product' advertisement in your inbox, visit the link and find out what the product is. Is it on Clickbank, Digiresults, or another 'Affiliate Management System'? If so, find out how you can become an affiliate. Many marketers have an 'Affiliate Page' where they have a pre-built swipe file of Articles, Free eBooks, and yes... Email ads. You wouldn't believe how many people do a quick cut/paste with these ads, day after day, with every product for their niche that they can find.

      The truth is, you should build a relationship with your readers by talking WITH them, not at them. Make sure your readers can click the "Reply" button and send you an email, and invite them to do so! You should have a basic understanding of what information they want (depending on the Niche of your list), but you may not know their deeper problems. Send your list a quick message letting them know that you want to hear from them, and tell them what information you want. Ask them for their problems, and be sincere. Once you know your readers problems, you can find the information that can solve those problems and give it to them.

      When it comes to Frequency, my suggestion is 2-4 emails each week. This gives you the chance to contact your readers on a regular basis, without looking like another ad spammer. 2-4 emails can be set up within a few hours (or less), which gives you more time to work on building your list, and promoting your websites.

      When it comes to content, you want to give your readers what they don't expect... Useful Information! Don't send blatant ads that you know are going to get ignored. Send them an email they will want to read, because they expect it from you.

      When you have a relationship with your readers, you will find that they want to read your emails. No more trashing emails as soon as they hit the inbox. This means when you do have an advertisement, it will be taken seriously.

      So when and how should you include ads into your list? I don't send ads to my list till after the 4th email. This gives me a chance to show them they are important, and that I want them to have the information they need. When you do send an Ad, make sure to let your readers know ahead of time. Also, try not to write an 'Advertisement'. Instead, give a real review straight to your readers. Let them know what you think, and explain how it can help them.

      Another great way to get a small ad in is to use a P.S. at the end of your email. This shouldn't be done all the time, but once a week or so works well. But, don't link to the sales page of the product you are advertising. Instead, give a little description and link to a personal review of the product. Let your readers know that the link is to a review, and not to a sales page. You will find more people will click these links than a direct link to a sales page.
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  • Profile picture of the author Shunyata
    Absolutely brilliant and helpful insights. Thank you, Teravel. 2 to 4 communicatively rich emails a week is really good advice.
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  • Profile picture of the author jphilips
    If you have something valuable to sell or share once a day should be alright. Anything more than that is an annoyance unless something is really a breaking and limited opportunity. If you send the same offer more than once a week you will be on my unsubscribe list. I have some well known names that repackage the same thing and try to sell it to me more than once a day. That looks like someone with no social or business skills to me. Just my opinion.
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