Calling all Amazon Affiliates: Split Testing

9 replies
Everyone preaches testing to see what works best, and A/B split testing is the main method usually preached.

I have an Amazon product review site and i want to test out which converts better: 350 word review or 900 word review.

problem: in order to test this with google webmaster tools, Max A/B plug-in, or visualwebsiteoptimizer, i need to input my conversion tracking code on the page that is my conversion page (in mmy case that site would belong to Amazon). and since i cannot touch Amazon's stylesheet, i cannot successfully begin any A/B split testing venture.

Asking all Amazon Affiliates - how do you perform split tests on your Amazon sites so your conversion page is Amazon?

thanks in advance. cuz right now i'm stumped
#affiliates #amazon #calling #split
  • Profile picture of the author MoneySavingLisa
    I haven't performed any split testing with Amazon reviews, however, I have read several references mentioning better conversions with 500-1000 word reviews. Plus, this looks good to Google.
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    • Profile picture of the author redstanford
      i've heard that too but i've also heard the opposite. i want to test so i can get hard data proving one method over the other works best.

      if the longer copy is superior, i will convert my entire site over to longer reviews. if not, i won't waste my time with it
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    • Profile picture of the author redstanford
      bump. anyone have any guidance
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  • Profile picture of the author redstanford
    bump. can i get some more input?

    it's funny. everyone here preaches testing, testing, testing. but this is the 3rd such thread i've posted over the past few weeks and none of them seem to get much feedback. it's almost like split testing is great but only people selling their own stuff use. Amazon affiliates don't seem to use it or at least don't seem to be willing to share their methods
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  • Profile picture of the author Big Al
    Maybe it's because people are less interested in testing how many word they should write for a review and more on the placement of links.

    It definitely shouldn't be holding you back.

    This site https://flippa.com/2682292-8700-prof...ully-automated and you can clearly see the creator is tracking where the sales came from by using a different link throughout the page.
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    • Profile picture of the author redstanford
      Originally Posted by Big Al View Post

      Maybe it's because people are less interested in testing how many word they should write for a review and more on the placement of links.

      It definitely shouldn't be holding you back.

      This site https://flippa.com/2682292-8700-prof...ully-automated and you can clearly see the creator is tracking where the sales came from by using a different link throughout the page.
      i'm also interested in testing out links and the like.
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  • Profile picture of the author Webpromotion
    there is a way on Amazon to make specific links- to track.
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  • Profile picture of the author Chris Thompson
    ok here is the EASIEST way if you are just talking about one review.

    Use Google website optimizer to send half your traffic to one review and half to the other. Use two different tracking IDs via Amazon (the ones that end in -20). Amazon lets you crete up to 100.

    You will have to manually track commissions to both IDs to determine your winner.

    In other words, GWO will do traffic splitting for you, but you wont put conversion code anywhere. You manually calculate your winner.
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  • Profile picture of the author Daniel Wilson
    This will depend on the product. But if you give more info and persuade customers that the product will benefit them before they go to the amazon site you can end up getting more sales. But that doesn't mean that more text = more sales.

    Effectiveness of the text matters.
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