18 replies
Seems to me there's a refreshing change going on in internet marketing. Over the past few weeks, I've noticed many, many IMers (sellers and buyers) making specific efforts to streamline. So many have proclaimed that they are unsubscribing from most mailing lists they're on. Many are much more focused on keeping a tight relationship with those who provide quality and useful content.

I call it the 2012 Shakedown (yeah, a little dramatic), because as more people learn to minimize and control the incoming "interference", the more they are likely to have a real chance at becoming successful. The junk emailers are falling by the wayside, at least for people who have been in IM long enough to know the difference between junk and quality.

The first thing I did in 2012 was to unsubscribe from an embarrassing number of email lists that I was on. It just built up so much over the past year... I must have unsubscribed from a hundred lists. It's SO refreshing to receive 80% less email now. And the email lists I'm still on are important to my business.

I've had quite a few customers and business friends tell me they have done the same, and let me know in no uncertain terms why they have decided to remain on my list. They are sick and tired of all the noise and junk.

Over all, I think IM is going through a cleansing process. Or maybe I'm just seeing this in my tiny corner of the IM-universe. What do you think?
#2012 #shakedown
  • Profile picture of the author Torreylee
    I don't agree that it's happening on any grand scale because I just haven't seen proof of that BUT I certainly have taken that tact since about 6 months ago. Too much white noise, I have blocked out alot of unnecessary noise and cut the fat way back. It helps my productivity levels big time.

    I like "2012 Shakedown" I see you're good with branding!
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    • Profile picture of the author Kevin Riley
      I do a weekly shakedown. I'll just pick a morning where I go "unsub" "keep" "unsub" "unsub" "keep on probation" "unsub" "keep". I'll go through about 10-12 e-mail in my inbox that morning and do some pruning. Keeps things clean.
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  • Profile picture of the author drmani
    Originally Posted by Gene Pimentel View Post

    So many have proclaimed that they are unsubscribing from most mailing lists they're on.
    Maybe many (of my readers, at least) listened when I advised them to
    do exactly that thing in my last email of 2011

    Many are much more focused on keeping a tight relationship with those who provide quality and useful content.
    Yep, that's the ONLY criterion that keeps folks in my email inbox and on
    my "to listen to" list.

    One very useful thing I did in December was to set up email filters that
    clear up my clogged inbox, so I only have around 25 emails to deal with
    daily - and 80% of them are ones I want to read, or have to reply to.

    That's improving my efficiency massively.

    All success
    Dr.Mani
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    • Profile picture of the author Gene Pimentel
      Originally Posted by drmani View Post

      Maybe many (of my readers, at least) listened when I advised them to do exactly that thing in my last email of 2011
      So you're the culprit! LOL
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  • Profile picture of the author jphilips
    I don't think sellers are sending less emails. In fact, I expect more. There has been a storm of WSO's advising on how to build lists and a bunch of rookies will be trying to swap and sending out junk until they figure it out.
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    • Profile picture of the author Gene Pimentel
      Originally Posted by jphilips View Post

      I don't think sellers are sending less emails. In fact, I expect more. There has been a storm of WSO's advising on how to build lists and a bunch of rookies will be trying to swap and sending out junk until they figure it out.
      I agree. Sellers are emailing more. And there are more sellers every day. The shakedown I'm talking about are the recipients. Weeding out garbage and relentless product pushing.
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  • Profile picture of the author Oliver Hart
    Hi.

    I do the same thing too.

    The reason I unsubscribe from most of the list is because the list owner has gone at the wrong school, learning that when he / she got someone on their list, they become their new ATM machine.

    A lot of people I subscribe to, is starting to send out promoting high and low, with a lot of different offers in a huge range of topics on a daily basis, without any valuable info at all.

    If they had been smart they had at least give out some valuable info between all the promotions.

    If they had really cared they had even tried to have seperated lists for each topics. That way, I (and probably many more), had seen them as experts in the field and much more likly purchased their recomendations from time to time.

    - Oddvar.
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  • Profile picture of the author tjcreation
    Unsubbing is on my to do list. I spend too much time deleting unread emails because they offer me no value at all. Many of them are lists I got on when I was just starting out in IM and was constantly chasing the next shiny object. My goals for 2012 are to stay focused in the areas in which I am succeeding and scale up my business. Not being bombarded with unnecessary emails will help cut down on distractions. I intend to keep many that I do read and that I do find valuable. Not ALL emails are bad - I do get a lot of value from many veteran marketers.
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  • Profile picture of the author Richard Tunnah
    Good post Gene. I tend to join most lists to see what the list owners are about but I do indeed prune my lists. I remove those that aren't making me read their emails and those that while I open them ,I am getting no value from. Oh and please list owners do not use titles like 'check your paypal' as that immediately has me unsubscribing plus you could get into trouble for misleading title.

    Rich
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  • Profile picture of the author Gene Pimentel
    When you're new to Internet Marketing, it's almost irresistible to get on every list because you don't want to miss out on the latest and greatest shiny object. That can be a good learning experience for a while. When you start to actually build a business though, you have to remove as much distraction as possible.
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    • Profile picture of the author ronr
      If only WSO sellers would have a separate email list for updates and their "recommendations".

      I want to keep updated on the products I've purchased but not at the expense of being bombarded by daily or even several times daily on products they are affiliates for.

      Ron
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      • Profile picture of the author Oliver Hart
        Originally Posted by ronr View Post

        If only WSO sellers would have a separate email list for updates and their "recommendations".

        I want to keep updated on the products I've purchased but not at the expense of being bombarded by daily or even several times daily on products they are affiliates for.

        Ron
        I can`t agree more.

        If the promotion was only on product similare or releated to the product I just purchaset, I could have accept it, but it is not.

        It is almost all of the product that is released on a daily basis, If I can exaggerate a little

        - Oddvar.
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  • Profile picture of the author Gene Pimentel
    Yeah Ron, that has been an ongoing problem for many. With the proliferation of Warrior Plus affiliates, it's almost impossible to stay on an "update" list without getting overloaded with WSO offers. Don't misunderstand this - I have NO problem with being marketed to. The issue is receiving dozens emails every day pitching the same "must have" product, from affiliates who enticed you to get on their list to receive [updates] to the product you purchased. I'm done with that scene. I've unsubscribed from most, unless they are providing something useful.
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  • Profile picture of the author rooze
    I've been on a 2 year shakedown!

    I manage the vast majority of email subscriptions through hosted email addresses, then every 3 months or so I delete the email and divert all the junk follow-ups into the trash at the hosting level, so my email program doesn't even need to worry about filtering and stuff slipping through.

    I also had a great spell with downsizing and dumping off all the services I was paying for monthly and barely using. I switched hosting providers too, which saved me around $300/mth.
    I spent 2 weeks tracking and monitoring all Google/Microsoft PPC's and getting rid of absolutely everything that wasn't yielding a positive ROI. This is done ritualistically for my customers but I was neglecting my own marketing efforts and costs and found myself spending money unnecessarily.

    Between PPC, hosting and all of the other crap I was hanging on to, I've saved my company almost $60,000 per year without impacting clients or services.
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  • Profile picture of the author HeySal
    I receive very few emails. I've always kept my lists pruned down. Many of the emails were via people who I bought products or received freebies from. If the product wasn't any good, the email is automatically gone. IF the product was decent, I watch the emails for awhile. If those are no good or too numerous, it's gone.

    Most of the subscriptions I have kept are those which I grabbed because I read material on someone's blog or in the forum and found them interesting. They are emails I only receive once a week at the max. Really - people seem to think they need to send mail every day, but I can't think of a person in my life that I want to hear from every damned day.

    If people are trimming their emails, all I can say is it's really high time. If people are still sending endless emails, it's about time for them to chill the heck out. Really.
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    Sal
    When the Roads and Paths end, learn to guide yourself through the wilderness
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  • Profile picture of the author Richard Tunnah
    Here's something I've just noticed while going through my subscriptions. I noticed a number of emails from names I didn't remember. When I checked them I noticed I had opted in to someone's list who had added me to 3 other lists that were all sent out the same time with the same offers but with different titles and different from names. Can I just say that is NOT the way to test your emails. That really just hacked me off so one less list member for you.

    Rich
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    • Profile picture of the author TerryL
      I do periodic unsubscribes, as well. Usually, I'll get on a kick where I just unsubscribe from everything that comes in from someone whose emails I never read anyway. It feels good to cut out the noise. But some messages I get don't have an unsubscirbe option, so those just have to go in my email's spam list so they're blocked. Either way, it's good to keep things pared down to just the people with whom you want to communicate.
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      • Profile picture of the author Itachi
        I totally resonate with you... it's getting boring to delete 100's of emails every few days.
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