Why do internet marketers spend $100s or $1000s on products each month but refuse to...

76 replies
Why do internet marketers spend 100s or 1000s on products each month but refuse to spend money on advertising and traffic? Beats me...
#$100s #$1s #internet #marketers #month #products #refuse #spend
  • Profile picture of the author Mr. Ken Russell
    Once you know who your audience is, spend your ad money and time on the media which is most effective in reaching them. Decide if you are able to handle your own marketing. Hiring a pro can bring quicker results but could also cost more than the combined total of the rest of your marketing campaign.
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  • Profile picture of the author Colin Y
    Maybe they don't understand the power of paid advertising and paid traffic like you do Or their follow up sequence is not good enough to recoup the investment.
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    • Profile picture of the author JasonParker
      Originally Posted by ChrisDeals View Post

      Or their follow up sequence is not good enough to recoup the investment.
      At least they'd have a shot at recouping their investment. All the product is going to do is sit on their harddrive. Because if they can't drive traffic then it's not going to work anyway
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  • Profile picture of the author John Romaine
    Newbie : "I've bought all these products that promise to make me money, and I'm yet to make any money. I've spent thousands and they're ALL crap!"

    Guru : "Stop wasting your time and get yourself an experienced mentor"

    Newbie : "I can't afford that"

    :rolleyes:
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    • Profile picture of the author Seth Bias
      Originally Posted by ramone_johnny View Post

      Newbie : "I've bought all these products that promise to make me money, and I'm yet to make any money. I've spent thousands and they're ALL crap!"

      Guru : "Stop wasting your time and get yourself an experienced mentor"

      Newbie : "I can't afford that"

      :rolleyes:


      this answer is #1. LOL

      They are most likely stuck in the shiny object syndrome and don't kow how to get out of it.
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    • Profile picture of the author jblinzy3
      Originally Posted by ramone_johnny View Post

      Newbie : "I've bought all these products that promise to make me money, and I'm yet to make any money. I've spent thousands and they're ALL crap!"

      Guru : "Stop wasting your time and get yourself an experienced mentor"

      Newbie : "I can't afford that"

      :rolleyes:
      :-D LOL!!! You made my evening lolol!!!!!!!
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    • Profile picture of the author nksurf
      Originally Posted by ramone_johnny View Post

      Newbie : "I've bought all these products that promise to make me money, and I'm yet to make any money. I've spent thousands and they're ALL crap!"

      Guru : "Stop wasting your time and get yourself an experienced mentor"

      Newbie : "I can't afford that"

      :rolleyes:
      There 2 kinds of mentors paid and free. Both advices are the same but those who pay for mentor usually success because they take the advices seriously
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    • Profile picture of the author Nightengale
      Originally Posted by ramone_johnny View Post

      Newbie : "I've bought all these products that promise to make me money, and I'm yet to make any money. I've spent thousands and they're ALL crap!"

      Guru : "Stop wasting your time and get yourself an experienced mentor"

      Newbie : "I can't afford that"

      :rolleyes:
      EXCELLENT point! Love it!

      In the "Crushing 2012" thread, I just posted how I've already spent quite a bit for this year's business activites: 1) Product Launch Formula and 2) Mentoring.

      I admit, it's a bit nerve-wracking for a couple of reasons:

      1. I lost my job in Feb. 2010 and the last two years have been TOUGH. It's hard to spend that kind of money when you've been scraping just to buy gas and groceries, even though things are better now.

      2. I'm a DIY person and up until 2010, invested only in courses and occasional teleseminars or a teleseminar series. I'd never invested in coaching before 2010 when I invested in a year-long, group coaching program with my mentor for $3K. (Prior to that, my biggest purchase ever was $1,500 for an IM course.)

      The group coaching program was a tremendously positive experience and I'm SO impressed with my mentor. (I have a professional crush on her and want to be just like her when I grow up. )

      I'm launching my new company this year and I'm just feeling SOOOO overwhelmed and isolated. So I need both guidance AND accountability. If I can't get this business off the ground, I'll still be where I am right now. (Shudder.)

      Since actually launching is such a critical phase in my business life (AND personal life!), I decided it was worth the investment. I'm still nervous about spending so much money, but because of who she is and my previous experience with her, I have complete faith in her as my mentor.

      Michelle
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  • Profile picture of the author Daniel Ong CW
    Fear of losing money perhaps. Are you alot into paid advertising JasonParker?
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    • Profile picture of the author Targeted Traffic
      Originally Posted by Daniel Ong CW View Post

      Fear of losing money perhaps. Are you alot into paid advertising JasonParker?
      but isn't it that there is greater chance of money going to waste on the buying spree?
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  • Profile picture of the author IAmPaulJames
    Probably because they don't know how to convert yet and without learning that first they would be foolish to spend money on traffic and advertising. Hopefully they are at least spending their money on conversion courses.
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    • Profile picture of the author JasonParker
      Originally Posted by IAmPaulJames View Post

      Probably because they don't know how to convert yet and without learning that first they would be foolish to spend money on traffic and advertising. Hopefully they are at least spending their money on conversion courses.
      The majority are definitely not interested in spending money on products about copywriting or converting traffic.
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      • Profile picture of the author IAmPaulJames
        Originally Posted by JasonParker View Post

        The majority are definitely not interested in spending money on products about copywriting or converting traffic.
        Have you surveyed them or something?
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        • Profile picture of the author viffer211
          Originally Posted by IAmPaulJames View Post

          Have you surveyed them or something?
          No need to survey them, just look at what they buy...It's the same hypey drivel week in week out.

          Which one of these two headlines is your average info product junkie/newbie most likely to respond to?

          1 - 'Rogue russian computer programmer develops 7 click cash sucking push button software and cranks out $5453 per day in passive income...all on complete AUTOPILOT...But HURRY..JUST 300 LICENSES AVAILABLE....BUY NOW...'

          Or

          2 - 'How to engage your visitors, ramp up your conversions and increase your online revenue in just two weeks'

          I'd bet my life they'd all fall for the first one because they want to buy a dream, so people sell them one.
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  • Profile picture of the author Webpromotion
    Because most products seduce them with the promise of "massive traffic" and conversions without buying traffic or advertising.
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    • Profile picture of the author JasonParker
      Originally Posted by Webpromotion View Post

      Because most products seduce them with the promise of "massive traffic" and conversions without buying traffic or advertising.
      I'm all about both free and paid traffic.

      It's just hard for me to wrap my head around why internet marketers are willing to risk their money on products but not advertising.

      ...Especially when paid traffic is the easiest of the two. It's guaranteed traffic and it's literally like turning on a tap.
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  • Profile picture of the author Melvolio
    Is it something to do with the sizzle?

    The dream in this game is much easier to sell than the reality. And paid advertising is scary for non-business people.
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  • Profile picture of the author lgibbon
    Banned
    Originally Posted by JasonParker View Post

    Why do internet marketers spend 100s or 1000s on products each month but refuse to spend money on advertising and traffic? Beats me...
    So who says they don't spend money on advertising?
    Or am I missing something here?
    :confused:
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    • Profile picture of the author JasonParker
      Originally Posted by lgibbon View Post

      So who says they don't spend money on advertising?
      Or am I missing something here?
      :confused:
      Everybody who has a pulse on the what's happening in our world knows it is obvious.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by lgibbon View Post

        So who says they don't spend money on advertising?
        Or am I missing something here?
        :confused:
        Leslie, I think you're missing the implied word "some"...

        Jason, I think part of it is that the irony of spending hundreds or thousands of dollars on courses, seo services, outsourced content, submission services, various flavors of 'bots', etc. in the pursuit of "free" traffic escapes them.

        If some marketers took the time to calculate the cost per visitor of their "free" traffic, the number would scare them to death...
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        • Profile picture of the author JasonParker
          Originally Posted by JohnMcCabe View Post

          Jason, I think part of it is that the irony of spending hundreds or thousands of dollars on courses, seo services, outsourced content, submission services, various flavors of 'bots', etc. in the pursuit of "free" traffic.

          If some marketers took the time to calculate the cost per visitor of their "free" traffic, the number would scare them to death...
          No doubt! Free traffic is expensive. And don't forget all the software with monthly fees and blog network monthly fees.

          On top of that it's tough to get a fast reading on your ROI because you're waiting for traffic to see whether it comes or not... And if it does come, you find out whether it converts or not.
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      • Profile picture of the author lgibbon
        Banned
        Originally Posted by JasonParker View Post

        Everybody who has a pulse on the what's happening in our world knows it is obvious.
        Well obviously not.
        The way things are recycled round here,
        if this was true one would expect to have read this at least twice
        a week.
        The fact that I'd never read this before got me wondering.
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        • Profile picture of the author JasonParker
          Originally Posted by lgibbon View Post

          Well obviously not.
          The way things are recycled round here,
          if this was true one would expect to have read this at least twice
          a week.
          The fact that I'd never read this before got me wondering.
          I read warrior forum, I read every reply to every email that comes in from my 70k+ subscriber list, I read all the comments on my blog, I read every question and comment that comes in on my webinars, I talk to customers on the phone from time to time, I take a look at data about what most people are buying, I talk to other internet marketers about all the data they've gathered... All ways to get a pulse on a market.
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  • Profile picture of the author madison_avenue
    You can lose a lot of money very quickly on paid advertising, you can lose money on buying products too. But you can make money using both methods too!

    I don't think it's necessarily a question of one method being better than the other, there are other factors too.
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  • Profile picture of the author viffer211
    That particular market deserves what it gets. The people releasing the endless supply of 'make a 1k a day with magic push button software' know they're selling to lazy dreamers who have no business acumen whatsoever and will probably refund a third of everything they buy.

    No business person of any calibre would be so devoid of logic that they think they're going to make money by purchasing sleazy hyped up info products about making money.

    So ultimately, it's no surprise that it happens over and over again when taking into account how gullible most of the market is.
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  • Profile picture of the author Chris Cole
    Great point Jason ...

    If people even stopped buying WSOs and other courses to enhance their existing knowledge and used this money on their existing sites, then they would see a great improvement.

    I know of a marketer who is spending a lot on linking, but their site needs content! Doesn't make sense to me!

    Spend the money wisely and don't be 'penny wise and pound/dollar foolish'
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  • Profile picture of the author Ron Douglas
    Originally Posted by JasonParker View Post

    Why do internet marketers spend 100s or 1000s on products each month but refuse to spend money on advertising and traffic? Beats me...
    Assuming you're right, I guess they have to learn to create or build something that's worth spending money to get traffic to first.
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  • Profile picture of the author Kal Sallam
    Originally Posted by JasonParker View Post

    Why do internet marketers spend 100s or 1000s on products each month but refuse to spend money on advertising and traffic? Beats me...
    You are absolutely right why? I used to be one of them.

    What happend when I invested in traffic?

    I started to make some money

    They don't because no one is telling them:rolleyes:" Theyr looking for a step by step blue print.
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    • Profile picture of the author JohnWiz
      It's probably their idea of "maximizing profits", but a wrong one at that.
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  • Profile picture of the author nicholasb
    it's because they either

    1. don't have the confidence that they can convert traffic
    2. can't convert traffic
    3. are too busy chasing the next "free" loophole or "free" traffic strategy of the week.
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    • Profile picture of the author JasonParker
      Originally Posted by nicholasb View Post

      it's because they either

      1. don't have the confidence that they can convert traffic
      2. can't convert traffic
      3. are too busy chasing the next "free" loophole or "free" traffic strategy of the week.
      Ya probably.

      They should think about how putting all their money into products is a guaranteed way to not convert traffic into leads, commissions, and sales.

      As for taking the risk of paid ads, it's less risky than their usual investments if you think about it like that.

      I've learned something from every buck I've lost testing paid traffic, so I just write it off on my taxes and look at it as the cost of learning. (REAL learning)
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  • Profile picture of the author EricBaglio
    That's a good point. People put so much effort in getting their site to the tops of search engines and spend countless dollars on building links that no REAL people actually see. Why not use that money on getting eager eyes on your content and focus on split testing your site to riches?

    Nice thought provoking thread.
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  • Profile picture of the author Mantasmo
    I wouldn't call them internet marketers.

    ...and probably because they don't actually have anything worth advertising.
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  • Profile picture of the author P.Sharma
    because the gurus keep selling them the next big thing and they fail to realise that they will never get there just by getting some magic softwares...

    Paid ads are powerful and the most powerful source of traffic if used correctly.
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    • Profile picture of the author JasonParker
      Originally Posted by P.Sharma View Post

      because the gurus keep selling them the next big thing and they fail to realise that they will never get there just by getting some magic softwares...

      Paid ads are powerful and the most powerful source of traffic if used correctly.
      The gurus know it's extremely hard to sell people what they need instead of what they want.

      ...When really their traffic is coming from paid ads and JVs.
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  • Profile picture of the author Willie Crawford
    They seem to think that it's somehow cheaper to put in time
    chasing free traffic. I've often advised students to get a
    part-time job and use that money to buy decent traffic,
    rather than spending that same time on activities with very
    low ROI.

    I guess they also perceive it as somehow riskier. I prefer
    risking my money over my time :-)

    Some fear that the paid advertising "might not work" and they
    completely ignore the fact that other things that they are
    doing aren't working. It's all about testing and tracking!

    Willie
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    • Profile picture of the author willay
      Also I think some people think you have to have your own product in order to buy traffic for some reason. Start buying media and send it to someone else who has a great affiliate program. Besides using there great sales funnel to make money if you send them a lot of traffic its possible after a while you could strike up a deal with them and get them to integrate your product into their infrastructure somewhere.
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      • Profile picture of the author Hils
        Generally speaking, people like the idea of something for nothing, so perhaps it's partly due to knowing they can get free traffic through SEO, so in their minds why spend money on advertising when they don't have to.

        Perhaps it's also because most owners don't tell prospects there's a FURTHER cost involved after buying their product - as then they wouldn't sell so many products. In any case the word FREE is always an attraction. How often do you see this on sales pages! Which brings me back to my original point of something for nothing.
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    • Profile picture of the author Colin Y
      Originally Posted by Willie Crawford View Post

      I've often advised students to get a
      part-time job and use that money to buy decent traffic,
      rather than spending that same time on activities with very
      low ROI.
      This is priceless advice. if you're serious about your online business you will do what is necessary to invest in and grow your business.
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  • Originally Posted by JasonParker View Post

    Why do internet marketers spend 100s or 1000s on products each month but refuse to spend money on advertising and traffic? Beats me...
    Yea I often think about this too.
    One of the biggest mistake a lot of folks make is failing to treat their online business.....like a business.
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  • Profile picture of the author redstanford
    can you use PPC advertising for Amazon sites?

    how do you test your own conversions if you can install tracking codes on Amazon?
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  • Profile picture of the author HairyPoppins
    No one will take action but they're sure quick to tell you every WSO is crap and they've never helped them a damn bit. The fact of the matter is everyone thinks this stuff is super easy and then when reality sets in they don't know what to do so they call it crap.
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    • Profile picture of the author DGFletcher
      Possible fear of being scammed? Think about it this way:

      Product A is a 'cool piece of software/how to guide/whatever that will get you rich!!' It doesn't work. So you either go 'oops I screwed up, keep the package, and forget all about it, moving onto the 'next big thing' or snap at them and get your money back.

      Product B is 'hire Joe to get you traffic'. Joe doesn't get you traffic, but he put in the hours. You can't exactly tell Joe 'give me my money back after you spent all that time on this project' the way you can tell the guy that sold you Product A to give you your money back.

      Product A is a definite product. You either get what you paid for or you didn't. Product B is much more up in the air, and that confuses people.
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  • Profile picture of the author cartks
    I don't know why but I have wondered that myself. I am newbie to this and ppc helps me even though I need to learn copywriting, marketing, and advertising. Though I am not making even a part time income with this ppc does help in the meantime while I am adding more content to clickbank sites. BTW I am using ppc for cpa email zip submits for now.
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  • Profile picture of the author Joe Benjamin
    I recall the reason why *I* didn't do it and why
    it took time to buckle down and do what works.

    ...and that reason is *fear*.

    Fear I would lose every dime I made.

    Fear I couldn't eat the next day if I went broke.

    Fear I'd be scammed.

    Most importantly...

    fear it wouldn't work.

    If I knew my *pride* was on the line...I'd rather
    back down and fold my hand.

    Were my fears justified? Not really. I've lost a ton
    of cash...

    yet somehow always found a way to make more
    anyway.

    Then it hit me:

    Do I value my time more...or money? Can I get my
    time back as quickly as I could recoup money on a
    bad test?

    ...and the answer was always "no".

    When I made a decision to let go of my emotional
    attachment to money I was FREE to test, improve,
    lose money, and make money.

    I was free to be in the moment and focus on the
    now.

    ...I was free to ACT on the information I had instead
    of WAIT for something new to come around the cor-
    ner.

    That's the transition I made as a newbie...and I
    would imagine it's the same for most others.
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  • Profile picture of the author tpw
    Because they are not really marketers.... They are consumers who like pretending they are marketers...
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    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author kea55
      Originally Posted by tpw View Post

      Because they are not really marketers.... They are consumers who like pretending they are marketers...
      I think this is definitely true. these people are probably just not really marketers at all.
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      • Profile picture of the author Jon Patrick
        Originally Posted by CDarklock

        Ads and traffic: I get nothing. I check my dashboard every few hours and see some numbers that are evidently supposed to mean something. After doing a bunch of math, I can find out just how much my existing business sucks.
        Although I feel a twinge of sympathy when I think about this from a newbie's perspective, your choice of words here is seriously funny.
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        • Profile picture of the author CDarklock
          Originally Posted by Jon Patrick View Post

          Although I feel a twinge of sympathy when I think about this from a newbie's perspective, your choice of words here is seriously funny.
          We're all optimists. If we weren't, we wouldn't be doing this. We always imagine that our new $50 product is going to sell a thousand copies, and when it only sells six hundred we sit there and mope about our $30,000 launch because it's not the $50,000 we wanted.

          This happens at the top levels, too. Eben Pagan recently did a "disappointing" launch that only did $2.25 million the first day. Meanwhile, 2.25 million people trying to make their first dollar online heard Eben Pagan bitching and just wanted to kick him square in the balls.
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          "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author Nightengale
      Originally Posted by tpw View Post

      Because they are not really marketers.... They are consumers who like pretending they are marketers...
      Very insightful! This is so true. I've resembled this more than I care to admit.

      Michelle
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      • Profile picture of the author Nightengale
        And WhoIsBenjamin's post about fear and spending money is SPOT ON!

        Fear is a huge gremlin for most of us and for me in particular. Fear has truly been the root of why I haven't done more/accomplished more up until now.

        "What if I fail?"

        "What if I fail PUBLICLY?

        "What if I lose what little money I have?"

        But as he said, I've already "lost" money by spending it on courses and products and NOT generating a profit with them. (And I've always gotten more money -- after a fashion, primarily through my job.)

        As he said, it's about changing how I think about spending money on my business.

        Since I know I tend to let fear paralyze me into inaction, I've deliberately tried to back myself into a corner when I almost have NO CHOICE by:

        1. Deciding on a very specific business model and target market along with a very detailed, specific marketing plan with daily, weekly and monthly things to do.

        2. Getting everything set up for the business; I have two gorgeous websites, an AWeber account and 1Shopping Cart and merchant accounts (with the associated monthly fees).

        This means I have NO excuse that I don't have the necessary tools (like no payment processing).

        And since I have a specific business model and target market, no new people joining my list or buying my products means I've made NO REAL PROGRESS. I can no longer fool myself that "researching" or "learning" is progress. Burying myself in a 20-part DVD course (i.e. procrastinating) is no longer real progress. :p

        (In the beginning, there IS a time and place for just learning and researching everything you can in IM. IM has a steep learning curve and we all need info to help us decide exactly what we want to do. But we also need ti move out of that phase as quickly as possible.)

        3. Investing a LOT of money (for me anyway) in a high-level mentor.

        It's a lot of money for me, but that's not necessarily a bad thing. My mentor will hold me accountable and I WON'T be brushing off what she tells me or postponing the work because I simply can't afford to lose the money!

        Michelle
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  • Profile picture of the author shabit87
    Originally Posted by JasonParker View Post

    Why do internet marketers spend 100s or 1000s on products each month but refuse to spend money on advertising and traffic? Beats me...
    My guess is, for some, it makes more sense to invest in what could be the one bullet solution short code to avoiding what the successful folks are doing. Why spend 300 on sure fire advertisement, when I can spend 3000 a month discovering a way to avoid spending so much (cause I can't afford $300 a month) ;-)
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  • Profile picture of the author Randall Magwood
    Originally Posted by JasonParker View Post

    Why do internet marketers spend 100s or 1000s on products each month...
    To find that elusive new traffic strategy that will never exist.
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  • Profile picture of the author Janice333
    Banned
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    • Profile picture of the author espresso
      this year I am all about learning about paid traffic and hope to uncover the golden grail f cheap traffic with high conversions
      I am willing the invest and appreciate any suggestions
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      • Profile picture of the author tpw
        Originally Posted by espresso View Post

        hope to uncover the golden grail f cheap traffic with high conversions

        You are looking at paid traffic from the wrong end.

        You want cheap with high conversions.

        But you are unwilling to look at expensive with high conversions... :p

        What you should be looking at is the real lifetime value of a customer.

        For example, you can get 5 cent clicks sometimes on the search engines.

        Or you could get 2 dollar subscribers from a Co-Registration company.

        Which of the two provides the most value to your bottom line, over the lifetime of the customer?

        Those 5 cent clicks maybe hit-and-run customers and your lifetime value of those customers is the profit from ONE sale.

        The Co-Reg leads put people on your subscriber list who could potentially buy from you dozens of times over their lifetimes, thereby being worth thousands of dollars to you over a lifetime of purchases.

        Which is the cheaper of these two options?

        The one that cost less to get? Or the one that added the most dollars to your bottom line?
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        • Profile picture of the author wannabeaim
          I like the sound of this, do you have any books explaining this please? Im wanting to get into the paid ads game. Free traffic does suck, i want to learn the set up and go approach that you guys are doing.. Oh and what kind of products are people selling with paid ads? Is there anything in the WR that explains this?

          Thank you
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          • Profile picture of the author Jon Patrick
            Originally Posted by wannabeaim View Post

            I like the sound of this, do you have any books explaining this please? Im wanting to get into the paid ads game. Free traffic does suck, i want to learn the set up and go approach that you guys are doing.. Oh and what kind of products are people selling with paid ads? Is there anything in the WR that explains this?

            Thank you
            Keep an open mind about free traffic. The majority of my traffic is free, and I love it. If the quality and quantity of your traffic are sufficient, the fact that it's free certainly isn't a drawback. :p Perhaps you simply haven't found the right traffic for your offer yet.

            I don't say that to discourage you from learning about paid traffic as well. The more you learn, the more you earn.

            Jon
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  • Profile picture of the author CDarklock
    Originally Posted by JasonParker View Post

    Why do internet marketers spend 100s or 1000s on products each month but refuse to spend money on advertising and traffic? Beats me...
    Because products are fun, while ads and traffic are work.

    Compare the result of a $50 purchase on either.

    Product: I get three hours of video and a PDF. I print out the PDF and watch the videos. I circle things and underline things and draw out plans of how I'm going to make my business so much better with this great training I just got.

    Ads and traffic: I get nothing. I check my dashboard every few hours and see some numbers that are evidently supposed to mean something. After doing a bunch of math, I can find out just how much my existing business sucks.

    One of those carries with it an endorphin rush similar to what a gambler in Vegas experiences. Can you guess which?
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    • Profile picture of the author abugah
      Originally Posted by CDarklock View Post

      Because products are fun, while ads and traffic are work.

      Compare the result of a $50 purchase on either.

      Product: I get three hours of video and a PDF. I print out the PDF and watch the videos. I circle things and underline things and draw out plans of how I'm going to make my business so much better with this great training I just got.

      Ads and traffic: I get nothing. I check my dashboard every few hours and see some numbers that are evidently supposed to mean something. After doing a bunch of math, I can find out just how much my existing business sucks.

      One of those carries with it an endorphin rush similar to what a gambler in Vegas experiences. Can you guess which?
      I agree with this explanation. People value tangibles-paid traffic is not.
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  • Profile picture of the author Mary Wilhite
    A mindset problem perhaps.

    The metrics are also complicated for most people.

    You need to figure out how the ads will convert the eyeballs. Get the squeeze page or sales letter that will convert the visitors. And finally, convert the visitors into buyers.

    All that requires a lot of thinking. I guess you may agree that thinking is the hardest job in the world. And we are lazy.
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  • Profile picture of the author jphilips
    My best guess is the a. they don't know exactly what to sell, b. they don't know how to build a sales funnel for it, and c. they don't know where to the buy the traffic that fits what they would want to sell and how to convert it cost effectively.
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  • Profile picture of the author jasni
    Originally Posted by JasonParker View Post

    Why do internet marketers spend 100s or 1000s on products each month but refuse to spend money on advertising and traffic? Beats me...
    I think, this is for a beginner whose willing to learn everything, and also get promise from the gurus, who said, "you don't have to invest in any kind of traffic if you use our free method" ...
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  • Profile picture of the author JayERPsoftware
    Lead Generation
    is one of the best marketing strategy when it comes to your business
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  • Profile picture of the author MikeTucker
    Ultimately, it's not what they think, it's what they feel.

    If the paid traffic doesn't work, they can't get that money back.

    If the product works, and they can learn just 1 good little thing, it will be with them forever. And if not, they can get a refund. :rolleyes:
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    ...A tachyon enters a bar.

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  • Profile picture of the author Matt Baker
    There are some products that promise you to make money and generate lots of traffic that is why they refuse to pay for advertising.
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  • Profile picture of the author mvirtual
    I am guilty. I did it too and it took me one year to figured out that I could spend my money buying traffic instead of purchasing all kind of internet marketing manuals and magic software. My income increased immediately.
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  • Profile picture of the author drmani
    Originally Posted by JasonParker View Post

    Why do internet marketers spend 100s or 1000s on products each month but refuse to spend money on advertising and traffic? Beats me...
    I read #43 by WhoIsBenjamin BEFORE drafting my reply below - and it
    now reads like an echo of his post! :lol:

    Can't speak for others, but I'll tell you the 'embarrassing secret'
    that's the reason this happened to me most often.

    F E A R

    Yes, fear.

    Of being proved wrong.

    It's fun to be carried away by the excitement of building something,
    creating something, imagining it's going to be a world-beater and
    game-changer.

    Then, when the creative excitement has run its course and the product
    or service is finally done, the copy written, the payment processing
    in place, opt-in list set up, affiliate promos lined up...

    It's time to face the fear.

    And be judged by the marketplace.

    Have you really created value? Or failed to?

    Traffic will ANSWER the question, one way or another.

    I've been afraid of it - and held back.

    Only after learning to overcome (or rather, accept and live with)
    that uncertainty was I able to buy traffic to throw at my offers.

    Maybe that's not how others think/feel. It is how I did, though

    All success
    Dr.Mani

    P.S. - There's also the little question of knowing what to do
    and how - but after getting over the fear, it's a simple process
    to start learning that.
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  • Profile picture of the author firzmotion
    hmm i use both of them. the main key here is to act, so just buying a product, or just do some ads that wouldn't help. One altenative though use advertising service, they managa your campaign and etc.
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    • Profile picture of the author johhno131
      Good product + traffic = sales.
      Better copy and higher conversion rates = more sales.

      The problem is that the majority of how to products, although frequently passed as newbie friendly, always leave out a large part of the equation on one of the above or make assumptions that you are expert in one of the above, which in turn leads to buying more products on the part you are missing.

      These new products invariably have a new method of putting the three above together, again missing out a large part, again leading to more searching of products for the missing piece and leading to the vicious circle rather than the virtuous circle.

      By the time the pieces of the jigsaw all fit together, you will either be successful in your endeavor or, more likely, you will have given up.

      Just my 2 penneth or 2 cents worth.
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  • Profile picture of the author lotsofsnow
    Originally Posted by JasonParker View Post

    Why do internet marketers spend 100s or 1000s on products each month but refuse to spend money on advertising and traffic? Beats me...
    That's your opinion.

    If you ask Mr. Google (and if he would acre to answer..) you could find out that people spend way more that 100s or 1000s on advertising.

    And they do not just spend it with Google or the other big boys. Right now as I am writing this there a 728 banner on the top of this forum advertising "The Great . EDU Backlink Sale!". That banner is $100 among friends per day. And guess what those guys are there every day spending $100 a day and selling ... basically advertising.

    That means those guys are making at least $3,000 per month or they would not be able to buy that advertising and they are obviously successful with selling advertising too.
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  • Profile picture of the author LBspeaks
    Simple.

    They want free traffic and no one tells them that there is no such thing as free traffic. If I told them that, they wouldn't buy from me. To get them to buy from me, I have to sell them on the idea of free free traffic. Which I know doesn't exist... I pay for the WSO thread or Contextual ads upfront before they ever see my offer.

    But in my offer, I just lie to them. Unfortunately, if I didn't, they wouldn't want to buy from me. Why? Herd Mind! It gravitates towards one click software that gets thousands of visitors on demand.

    LB

    P.S. I do not sell much to IM niche... so this is not really me. Some other guy who sells the illusion of free traffic.
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  • Profile picture of the author cashp0wer
    I know what you mean I often see the same.

    I remember once a fellow warrior made me laugh when he said he didn't need to promote his clickbank product because it was in the clickbank marketplace.

    The biggest problems is that customers will pay for design services and then not expect to need traffic for their sites which is very sad.
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  • Originally Posted by JasonParker View Post

    Why do internet marketers spend 100s or 1000s on products each month but refuse to spend money on advertising and traffic? Beats me...
    Because many Internet Marketers are not in fact Internet Marketers but rather Internet Consumers.
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  • Profile picture of the author FivestarHB
    I think it is the endless pursuit of the mythical shortcut.
    They (we) think that if I buy this latest bright shiny object I will shortcut my way to success. Its only $10.....then the next one comes along.

    You could argue that it is laziness, however I dont believe it is. I think we ae always looking for new ideas on how to do this stuff more efficiently, and quicker, and in doing so, we stop writing new content, we stop link building, we ignore the benefits of advertising. Ok, maybe it IS laziness!
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  • Profile picture of the author Big Al
    Been there, done that and it took a while to realise it!

    I think Ron made a very good point...

    Assuming you're right, I guess they have to learn to create or build something that's worth spending money to get traffic to first.
    Some weebly page ain't gonna cut it now!
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