I don't know about you, but what I love about my business is the satisfying feeling of helping others.
Of course, I like to make money. But what makes me feel proud of what I do is not the money I make, it's the testimonials I receive from people achieving their goals thanks to my products.
I strongly believe this is one of the main reasons why many people fail to build an online business. All they care about is making money quickly. If their goals were to help 100 persons per day instead of making $100 per day, their results would be much more better.
Reciprocity is a natural cycle. Give others what they need/want, and they will give you what you need/want. It's not about business, it's about a human natural feeling.
When you receive help, you feel in debt with the person that helped you. Whether it was a glass of water when you were thirsty or food when you were starving, you will be willing to give that person whatever he/she needs when they need help because you feel in debt with that one person.
Do you understand how powerful that is?
When you build your business around helping people instead of around making money, your business will grow like you never thought it would. And the money you will make cannot ever be compared to the great feeling of seeing people achieve their goals thanks to you.