I hope you guys could help me out.
I've been doing SEO for the past six months and made a lot of beginner's mistakes along the way.
Basically, I do affiliate marketing and I have a question about meta tags, I've got a couple of sites aimed at niche markets but I was too cocky going after too high PRs. (PR3)
If I changed my meta tags for example from whitening cream to lightening cream, will google put my site under lightening cream at the next PR update?
I'm asking this question because I want to know if I can avoid doing SEO on a new site.
And will the website address matter to google? For example my site is whiteningcream.com and I change the meta tags to lightening cream, keeping the same domain.
Many thanks in advance