Google is changing the search rules big time now

10 replies
SAN FRANCISCO -- Google is sifting through the photos and commentary on its blossoming social network so its Internet search results can include more personal information.

The additional personal touches that began to roll out Tuesday mark another step toward one of Google's most ambitious goals. The Internet search leader eventually hopes to know enough about each of its users so it can tailor its results to fit the unique interests of each person looking for something.

Different people should start seeing different search results more frequently now that Google Inc. is importing content from its 6-month-old Plus service, a product that the company introduced in an attempt to counter the popularity of Facebook's online hangout and Twitter's short-messaging hub. Google's main search results page also will start highlighting more content from an older online photo service called Picasa.

Google 'Search Plus Your World' Brings Google+ Into Search Results
#big #changing #google #rules #search #time
  • Profile picture of the author bettersocial
    My take on this: Google+ will never become big enough for Google to actually alter the search results for a large enough pool of people. People who are active on Plus are almost entirely either promoting their stuff, or the hardcore tech crowd. Despite the large Plus link at the top of Google, only a very small portion of Google's worldwide global audience has signed up.

    IMO, Plus is poorly designed with little usefulness. I still haven't understood circles, and I have a guess Google doesn't either. Plus is trying to be Facebook and a Twitter without 140 character limit at the same time. That just leaves people confused. It certainly left me confused.
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  • Profile picture of the author sbucciarel
    Banned
    Yeah, I was reading about it. Fortunately, you can opt out if you don't want your search results all skewed with Google Plus crap.
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    • Profile picture of the author Sunfyre7896
      Originally Posted by sbucciarel View Post

      Yeah, I was reading about it. Fortunately, you can opt out if you don't want your search results all skewed with Google Plus crap.
      Thank God. I don't, nor want a Google+ account, so I was wondering how they planned on making this work. While XBox may prove critics wrong and eventually be larger than Playstation, although I don't see it, Google+ is never going to overtake Facebook, barring a legal meltdown by Facebook.

      That being said, it sounds like a great idea in theory, but the logistics just sound so complex when you'd have to be a Google+ member for it to be optimal. I guess they could just remember the types of searches you do, but again, I think this would only work for products rather than generic searches. When I search, I want a certain type of data, not prone to SEO. (I know! Blasphemy on an internet marketing forum, but just being honest for my own personal searches) Can you do that Google?
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      • Profile picture of the author bretski
        How long before people get all freaked out about their privacy and ditch G+?
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      • Profile picture of the author GuerrillaIM
        Originally Posted by Sunfyre7896 View Post

        While XBox may prove critics wrong and eventually be larger than Playstation...
        United States sales figures

        Xbox 360 - 18.6 million as of 31 December 2009
        PlayStation 3 - nearly 12 million as of 14 April 2010
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  • Profile picture of the author Fernando Veloso
    “Life is like a box of chocolates... you never know what you're gonna get.”

    Google will lose this one. Human nature will prevail.
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    People make good money selling to the rich. But the rich got rich selling to the masses.
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  • Profile picture of the author danr62
    Well, I can say that I am a huge fan of G+ over Facebook. The interface is much cleaner and for the most part I only see posts or updates that interest me based on who I've followed.

    That being said, I don't think it's quite right for casual use by friends and family. It's more about building networks around interests rather than networks around relationships.
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  • Profile picture of the author Tim Franklin
    This is exactly why keyword research is not as easy as it was just a few years ago, these days you have to literally dig into the pile of "Google results" to find real valid search terms, even with that what you get is often not clear, the truth is that it is not in Google's best interest to "reveal" the real data they are getting, )

    At least part of that data is something that can really help you develop a better business plan but it only tells part of the story. To find out the rest of the story you have to look at other databases and other search engines, combine that data and you have a great plan of action, but google alone is no longer enough.
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  • Profile picture of the author danr62
    I don't see this as a problem. I see this as an opportunity for people who create valuable and shareable content to get exposure above those who only want to trick the search engines by manufacturing link popularity with crappy spun content.
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