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Clickbank salespages

by rob1123
11 replies
I've just been skimming through the CB marketplace, seems the products with the highest gravity are those salespages which have just a video on their own,

would any of you agree that this is the best model for a sales page? I was under the assumption that text was best.

Rob
#clickbank #salespages
  • Profile picture of the author James Sides
    Originally Posted by rob1123 View Post

    I've just been skimming through the CB marketplace, seems the products with the highest gravity are those salespages which have just a video on their own,

    would any of you agree that this is the best model for a sales page? I was under the assumption that text was best.

    Rob
    Rob,

    It really depends on many factors most of your niche. I'd say you haven't given enough information to be able to make a general statement about what is "best" but video is certainly a strong candidate right now.

    Cheers,

    James
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    "People will remain the same until the pain of staying the same is greater than the pain of change."

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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by rob1123 View Post

    seems the products with the highest gravity are those salespages which have just a video on their own
    I didn't know, but actually maybe it's not so surprising.

    I'm glad the two (highest gravity + video only) go together, to be honest. I won't promote either, as an affiliate, so it's nice to get them all out of the way together (and that's probably why I hadn't noticed that some were video-only).

    http://www.warriorforum.com/main-int...ml#post2495251

    http://www.warriorforum.com/main-int...ml#post2161932


    I'm taking side-bets on how many posts there'll be before someone says "I don't like video only either, but people only do it 'because it works' " ...
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    • Profile picture of the author rob1123
      Originally Posted by James Sides View Post

      Rob,

      It really depends on many factors most of your niche. I'd say you haven't given enough information to be able to make a general statement about what is "best" but video is certainly a strong candidate right now.

      Cheers,

      James
      There wasn't any specific niche, it was universal. Just set CB to show all products and then sorted by gravity.

      Higher gravity doesn't necessarily means higher sales, but it does mean more affiliates, which in turn means more traffic and more potential sales,

      granted 10% conversion of 100 visitors is a better use of traffic than 1% conversion of 1000 visitors, but there must some limiting factor between conversion % and content, sort of a middle ground between attracting a good gravity while maintaining conversions.

      Then again I'm making assumptions here.
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      derp.

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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by rob1123 View Post

        Higher gravity doesn't necessarily means higher sales, but it does mean more affiliates
        If you include affiliates who aren't promoting or selling the product at all, yes!

        What about the internet marketing products of which 400 different affiliates each buy one copy through their own affiliate-links, over the first couple of weeks, in response to the launch hype?

        They quickly have a very high gravity, well into 3 figures, maybe even 400, don't they?

        But it doesn't mean that anyone's promoting them at all.

        Let alone that anyone else is ever buying them.

        Whereas some products with a gravity of 3.5 or 4.5 (say) can have a couple of superaffiliates who know the lie of the land selling 3,000 copies each, without the product's gravity rising at all.

        These aren't "theoretical points". I promote some products like that, myself.

        Originally Posted by rob1123 View Post

        which in turn means more traffic and more potential sales
        Sorry, Rob, but it just doesn't necessarily mean that.

        Respectfully, I think that reading through the threads linked to above may alter your perspective a little.

        Originally Posted by rob1123 View Post

        there must some limiting factor between conversion % and content, sort of a middle ground between attracting a good gravity while maintaining conversions.

        Then again I'm making assumptions here.
        You are indeed.

        Please excuse the observation that some of them actually may not quite stand up to examination.
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  • Profile picture of the author travlinguy
    I was recently looking through the Self Help section there along with several sub sections of that category and at least 75% of the sites were auto-start video. Ugh. I was looking for sites where I could get a feel for what's working and came away still wondering. It appears video is working well. But maybe the offers are selling dispite video rather because of it. I tend to doubt that but you never know.

    As for agreeing it's the best model, I guess it depends. Unless I really, really need or want something I won't look at video sales pages at all. I'm going to guess there are a significant number of others like me. There's just too many choices out there without having to suffer through some silly video.

    But I tend to doubt that someone won't at least take a look at a well formatted page without video.

    That may be my bias speaking but I'm sticking to it.
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  • Profile picture of the author laurenceh
    Rob,

    Are you launching a product of your own?

    If so, my advice would be to split test.
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    • Profile picture of the author rob1123
      Originally Posted by laurenceh View Post

      Rob,

      Are you launching a product of your own?

      If so, my advice would be to split test.
      Yeah, came across a good (free) wso plugin for wordpress for split-testing today: http://www.warriorforum.com/warrior-...ss-plugin.html

      Originally Posted by Alexa Smith View Post

      If you include affiliates who aren't promoting or selling the product at all, yes!

      What about the internet marketing products of which 400 different affiliates each buy one copy through their own affiliate-links, over the first couple of weeks, in response to the launch hype?

      They quickly have a very high gravity, well into 3 figures, maybe even 400, don't they?

      But it doesn't mean that anyone's promoting them at all.

      Let alone that anyone else is ever buying them.

      Whereas some products with a gravity of 3.5 or 4.5 (say) can have a couple of superaffiliates who know the lie of the land selling 3,000 copies each, without the product's gravity rising at all.

      These aren't "theoretical points". I promote some products like that, myself.



      Sorry, Rob, but it just doesn't necessarily mean that.

      Respectfully, I think that reading through the threads linked to above may alter your perspective a little.



      You are indeed.

      Please excuse the observation that some of them actually may not quite stand up to examination.
      You're talking about product launches/early life though right? An older product would have lower gravity post-launch hype, (as you said) gravity is only counting the previous 8 weeks,

      I can hardly see someone buying and refunding a product more than once if even just to keep a products gravity high (but then why would anyone except the product owner want to do that?), by that logic though gravity would either fluctuate on an 8/10 week cycle or remain high indefinitely.

      Edit: I'm just waffling now, hush time me thinks
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by rob1123 View Post

        An older product would have lower gravity post-launch hype, (as you said) gravity is only counting the previous 8 weeks
        Yes, but these things become self-perpetuating, though, because when affiliates who mistakenly imagine that there's a correlation between high gravities and respectable sales numbers (and there's a huge number of those!) see the high gravity, they guess wrongly that it must be selling, so they sign up for promoting it.

        They may take 500 hops to make a sale, or 1,000, but at some point they'll make a sale, usually, before they drop the product, and that puts another point on the gravity figure when they do, so it just keeps rising, quite long-term. There are many thousands of affiliates who think that, after all.

        And then gullible affiliates see a "high and rising gravity" and they jump in, too. And so it continues.

        And all the while, the conversion-rate may be absolutely dreadful and number of sales really small, while better products with steady, single-figure gravities can be selling by the ten-thousand.

        I'm "just saying" ...
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        • Profile picture of the author Daniel Evans
          The product itself might hold a lot of value?

          I wouldn't judge everything by the sales page alone.

          Personally I'm more likely to purchase something if there something to read on the sales page. Videos - especially those that you can't control don't tend to agree with me too much.
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        • Profile picture of the author rob1123
          Originally Posted by Alexa Smith View Post

          Yes, but these things become self-perpetuating, though, because when affiliates who mistakenly imagine that there's a correlation between high gravities and respectable sales numbers (and there's a huge number of those!) see the high gravity, they guess wrongly that it must be selling, so they sign up for promoting it.

          They may take 500 hops to make a sale, or 1,000, but at some point they'll make a sale, usually, before they drop the product, and that puts another point on the gravity figure when they do, so it just keeps rising, quite long-term. There are many thousands of affiliates who think that, after all.

          And then gullible affiliates see a "high and rising gravity" and they jump in, too. And so it continues.

          And all the while, the conversion-rate may be absolutely dreadful and number of sales really small, while better products with steady, single-figure gravities can be selling by the ten-thousand.

          I'm "just saying" ...
          You're right

          I Think I'm going to test this. Next product will have three sales pages, one video, one text and a third combination. I'll report back in a few months as to which has higher grav and conversions, that is assuming (and it's a big assumption) that click bank will accept such a sales page.

          Although I'm going to make another assumption here that affiliates would be happy about it either, which would invalidate any findings. Maybe I shouldn't bother.
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          • Profile picture of the author jimmymc
            Originally Posted by rob1123 View Post

            You're right

            I Think I'm going to test this. Next product will have three sales pages, one video, one text and a third combination. I'll report back in a few months as to which has higher grav and conversions, that is assuming (and it's a big assumption) that click bank will accept such a sales page.

            Although I'm going to make another assumption here that affiliates would be happy about it either, which would invalidate any findings. Maybe I shouldn't bother.
            Great idea!

            I'm not partial to sales videos and I despise instructional videos. I think it is just a lazy way to do things. Write it down so I don't have go back and listen to whole thing to find what I needed to know. Of course, I know there are some who can't read... so, I guess doubling up makes sense.
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