Worrying WSO Pro Stats
Hi Guys,
I've recently launched my 10th WSO using WSO Pro and the stats from my last 2 are really worrying me.
The first stat which is not worrying me but puts the other stats into context is that for all 10 WSOs between 10% and 12% of the unique visitors have clicked the buy button. None of my WSOs have gone below 10% for this stat and none have gone higher than 12%. This makes sense to me because the sales copy on all my WSOs is very similar so this level of consistency seems normal.
Now here is where the stats get worrying.
The first worrying stat is my total order button clicks/unique order button clicks. For my first 8 WSOs my average total order button clicks/unique order button clicks was 1.8. However, for my 9th WSO this figure jumped up to 3.9 and then my for my 10th it jumped up to a massive 4.8. So for some reason the people who decide to click my order button are now clicking it more than twice as many times as they used to.
The second worrying stat is my total order button click conversion % (sales/total order button clicks). For my first 8 WSOs I had a total order button click conversion of 32.3%. For my 9th WSO this figure dropped to 12.2% and for my latest WSO it's a shocking 2.3%. So for some reason it's taking a lot more clicks on the order button to generate a sale.
Both these stats scream out to me that something is wrong with the order button. However, I've clicked it myself and it's linking to PayPal just fine.
Does anyone have any ideas as to what else could possibly be causing stats as bad as these?
I know some people will say that they can't advise me without seeing the WSO but the thing is I'm still getting the same percentage of clicks on the order button across all 10 WSOs. The only thing that has changed with the last 2 is that people are clicking the order button a lot more and it is resulting in less sales. Whatever the problem is it seems to be happening somewhere between clicking to order and confirming the payment in PayPal.
Any help would be very much appreciated. This one has me completely and utterly stumped but it is driving me crazy seeing all those clicks on the order button and very few sales.
Thanks in advance.
Tom
Note to the Mods: I've removed my signature so there are no links to any of my WSOs.
I've recently launched my 10th WSO using WSO Pro and the stats from my last 2 are really worrying me.
The first stat which is not worrying me but puts the other stats into context is that for all 10 WSOs between 10% and 12% of the unique visitors have clicked the buy button. None of my WSOs have gone below 10% for this stat and none have gone higher than 12%. This makes sense to me because the sales copy on all my WSOs is very similar so this level of consistency seems normal.
Now here is where the stats get worrying.
The first worrying stat is my total order button clicks/unique order button clicks. For my first 8 WSOs my average total order button clicks/unique order button clicks was 1.8. However, for my 9th WSO this figure jumped up to 3.9 and then my for my 10th it jumped up to a massive 4.8. So for some reason the people who decide to click my order button are now clicking it more than twice as many times as they used to.
The second worrying stat is my total order button click conversion % (sales/total order button clicks). For my first 8 WSOs I had a total order button click conversion of 32.3%. For my 9th WSO this figure dropped to 12.2% and for my latest WSO it's a shocking 2.3%. So for some reason it's taking a lot more clicks on the order button to generate a sale.
Both these stats scream out to me that something is wrong with the order button. However, I've clicked it myself and it's linking to PayPal just fine.
Does anyone have any ideas as to what else could possibly be causing stats as bad as these?
I know some people will say that they can't advise me without seeing the WSO but the thing is I'm still getting the same percentage of clicks on the order button across all 10 WSOs. The only thing that has changed with the last 2 is that people are clicking the order button a lot more and it is resulting in less sales. Whatever the problem is it seems to be happening somewhere between clicking to order and confirming the payment in PayPal.
Any help would be very much appreciated. This one has me completely and utterly stumped but it is driving me crazy seeing all those clicks on the order button and very few sales.
Thanks in advance.
Tom
Note to the Mods: I've removed my signature so there are no links to any of my WSOs.
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