Is it quicker, easier, and all around less hassle for both you and your customer to just link your buyers up to the PDF file, or is it better to put them into a ZIP folder?
If you ZIP, why do you feel this is the better choice? If not, why not? What are the benefits of PDF'ing but not ZIPping?
For those of you who purchase, which is your preferred method for receiving products you've purchased?
Would you rather click a link, have the PDF open and "choose" whether or not to save a copy, or do you want to download and then unzip the zipped up PDF file?
Statements of preference on both sides of the equation (buyer and seller) are appreciated.