Grabbing attention can be tough. Does this work for you?
One of the challenges of marketing a service is trying to keep the audience's attention. If selling a product, you can simply demonstrate it and show it off visually. However, with a service a different approach is required.
Our current site had short pages. As we found, this didn't help our SEO so, following much advice, we have written some longer-form copy for the new site.
Now, here is my dilemma. Below are two mocks for two pages that the devloper is currently hosting on their site. Do they keep your attention?
Piece of Cake
'How it Works' page.
and
Piece of Cake
'Features & Benefits' page.
As is the point with any web copy, we want to excite the reader - ring the benefits for them and then keep them focused long enough to absorb the information.
Does it strike that balance?
Also, since I should really be adding something with more value to this thread - what do you do to keep people staying on your site for longer?
.
.
.
.
.
.