Hypothetical: What if - they tell you your product is "TOO Revealing?"

by Paul Short

Posted: 12 years ago 14 replies

INTERNET MARKETING

Hi folks,

We all know how this works. You have inside knowledge about a subject that no one else is putting out there. You do your research and find that the a product based on that knowledge would probably sell well, so you put the coffee pot on and start writing. Once it's near enough to completion, you send off a few copies to your trusted colleagues for review and hint at possible testimonials to bump credibility at launch...

But you hear back from a couple of them and they say that it reveals too much; that it could contribute to giving the niche a worse reputation than it already has. They recommend you "Tone it down or do something else."

These same people could help you immensely going forward by way of promoting other things for you, especially now that they know you know your stuff, but if you release the product the way it is you could be ignored and ridiculed into the poor house.

What do you do?

Paul

#hypothetical #product #too revealing

tpw 12 years ago

First off, if they are saying it reveals too much, you may want to steer clear of that xxx-porn.

Second, you have to consider the information in light of what it will do for the global good.

If your report opens a niche to misuse and abuse, then maybe you did reveal too much...

If not, then ignore the naysayers...
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nicholasb 12 years ago

You tell your copy writer $$$
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Paul Short 12 years ago

@tpw The thing is, the niche is already being abused.

@nicholasb I write my own copy
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George Wright

12 years ago

You use "them" in your testimonial box.

George Wright

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Paul Short

12 years ago

Originally Posted by George Wright

You use "them" in your testimonial box.

George Wright

That would put one on a slippery slope down to lawsuit land. They don't want their names anywhere near this.

paul

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sbucciarel

Banned 12 years ago

Originally Posted by Paul Short

That would put one on a slippery slope down to lawsuit land. They don't want their names anywhere near this.

paul

I can't imagine what the product is, but a slippery slope down to lawsuit land and a product that people don't want their names anywhere near is not something I would get involved with.

Thanks
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Paul Short

12 years ago

Originally Posted by sbucciarel

I can't imagine what the product is, but a slippery slope down to lawsuit land and a product that people don't want their names anywhere near is not something I would get involved with.

To clarify...

If I tried to use their names in a testimonial box after they expressed their displeasure with the product, they would likely sue.

Paul

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adammaxum 12 years ago

Hmmm, interesting situation. Well, I suppose you have to make a decision and weigh the pros and cons against each other. I would tend to lean towards pushing forward because revealing too much isn't a great enough argument in my mind. Aren't all information products revealing some type of unexposed strategy that the public may otherwise be oblivious to?
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drmani

12 years ago

Originally Posted by Paul Short

What do you do?

Paul

First, I'd make sure they're not "funny friends"

Then, I'd weigh the advice and act as I felt best.

All success
Dr.Mani

P.S. - PM/email me with more specifics if you'd like more
specific feedback

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Paul Short

12 years ago

Originally Posted by drmani

First, I'd make sure they're not "funny friends"

Then, I'd weigh the advice and act as I felt best.

All success
Dr.Mani

P.S. - PM/email me with more specifics if you'd like more
specific feedback

Dr. Mani, could you PM me with your email please? Not enough posts on my new acct to PM you yet

I'd really appreciate your input.

Paul

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I write stuff for marketers and my current clients keep me comfortably
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Chris Chicas 12 years ago

You gotta ask yourself what is more important to you.

Ultimately some important decisions that can make your career/business are if you are a leader or a follower.

If you're planning this for the long haul then decide which one is best. People will always tell you want they want and need and their POV, but there is also a time in which you have to take charge and lead towards your vision. And if your your vision has integrity then all the best.
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CyberAlien

12 years ago

Originally Posted by Paul Short

These same people could help you immensely going forward by way of promoting other things for you, especially now that they know you know your stuff, but if you release the product the way it is you could be ignored and ridiculed into the poor house.

Assuming none of them are personal friends and completely from a business standpoint:

Calculate whether the product or them is worth more. Will selling this make you enough money that you can afford to lose them as colleagues?

Thanks

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johnchristopher 12 years ago

I think you should consider reviewing it by yourself again form the darkest side. Analyse why your friends gave you such a feedback... Your intentions might be good but there can be a wrong representation of something. Don't avoid your good work, just change the tone
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Shaun OReilly 12 years ago

Originally Posted by Paul Short

What do you do?

I'd decide how committed I was to getting the message
out there.

Assuming that you're adding more value to the marketplace
by releasing the content, I'd tell the conditional 'friends' to
feck off.

Then go and find people who do want to help you get your
message out there.

And of course, use the 'too revealing' aspect in the launch
storyline.

I decide my business agenda, not someone else.

On matters of principle, stand like a rock.

Dedicated to mutual success,

Shaun
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Hypothetical: What if - they tell you your product is "TOO Revealing?"

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