Please help my boss get leads! He's a great guy. =]
And he's also not a greedy guy by any means. He does excellent work, and he compensates ANYONE who helps his business get leads. He's also very generous in his commissions just today he gave someone a $4,000 referal fee for a $40,000 waterproofing job he contracted.
He will pay you for a lead than 10% commission if he sells it. And since one of my brothers contracts for him I know personally how good his salesmen are.
Anyway this will be long so PLEASE bare with me here.
This past month he paid $58,000 in advertising.
Mainly what he does:
Pays a PPC guy $1000 a month to advertise his website:
New Jersey Home & Commercial Water Proofing, Mold Remediation, Structural Repair He generates maybe 10-20 leads from this a month may sell 1-3 of them and most the leads are fairly crappy. Especially this time of year which is our down season as we do best business in rainy months (april/august). On occassion however he will do decent with this guy which is why he still uses him.
He does 200,000-300,000 valpak mailers a month. Spends a nice penny for this. The valpak leads are the worst. About another 10-20 leads and sometimes like this month not ONE lead sold.
Also does the clipper magazine and I'd have to say he avgs maybe 5 leads a month these are just as bad as valpak usually.
Then organic leads through google he gets none.
Aside from that he gets leads from service magic, also comments about the quality of these being horrible. He also found out a lead he bought from service magic this week one of his competitors has bought 2 weeks before him. And now he is questioning whether or not service magic sells dead leads and has been rather pissed about this lately.
Then he does referal commissions and sometimes gets random word of mouth leads like the one I mentioned earlier. His word of mouth leads usually seem to close the easiest.
I work for him selling but during down time I read as much as I can about marketing and things like trying to rank him in google.
What I've been doing lately is searching "basement waterproofing nj", finding all his competitors, than trying to analyze their webbehavoir.
If you search "basement waterproofing nj" you get these main competitors:
www.basement-waterproofing-nj.com
www.southjerseydrybasements.com
www.basementwaterproofingetc.com
www.affordablewaterproofingllc.com
www.shieldmybasement.com
www.valuedry.com
www.aridbasementwaterproofing.com
So I've been trying to figure how HOW these places are getting listed in google. Is that google places? He has a google places listing. I tried verifying it and now its saying I need to verify his site. But evenso, how are these companies showing up? Are those ads they are paying for? Did they optimize their google listing? Do I need a map listing for him?
Is there ANYTHING I can do to help him list organically? I've been uploading pics to his google listing but I've been having so many stupid small little problems just dealing with this listing. First I got the impression he may actually have 2, when I accidentally tried logging into his listing and got a totally different email address. I had the password for that account and logged in. Then logged out, went back to find it and instead of this new yahoo email I got his old gmail email which is what I was originally using. NO IDEA why this is happening. Can someone else tell if he actually has 2 listings?
Should I be posting videos on youtube and trying to get them ranked? Maybe post educational videos? Then I can get people to leave comments on them or post some myself?
Mostly I've been focused on a few things myself.
Learning how I can get him to place like his competitors for "basement waterproofing nj". I also got him to buy an account in yahoo's local listings today for $9.95 a month. But I have no idea if that was even a smart move. He's willing to a lot spend more. But I don't want to waste his money as he seems to waste so much already in advertising. What can *I* do that will genuinely help?
Like I said if theres ANYTHING that ANYONE can do to help and if you think you can help us tackle getting just a few more quality leads a month he'd definitely be willing to compensate for it. And I like to make myself useful to when I'm not doing business so if theres anything I can do I'd love to.
Last you can respond in this thread but if anyone would like to contact me personally you can email me at rcece1 @ yahoo. com. (remove spaces).
I have access to his google accounts for his google places and even that I'm having issues with like I said. Thank you all so much for reading this!
-Rob
Publish Coloring Books for Profit (WSOTD 7-30-2015)
Publish Coloring Books for Profit (WSOTD 7-30-2015)
Publish Coloring Books for Profit (WSOTD 7-30-2015)
Publish Coloring Books for Profit (WSOTD 7-30-2015)
Publish Coloring Books for Profit (WSOTD 7-30-2015)
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