going to take your business to the next level or even get it off the ground at all.
Do you truly believe you can learn everything when it comes to IM...AND...
Master it well enough so that it adds to the success of your business?
I'm not going to go list all the things involved in running a business because
there are way too many but here are just a few.
And of course each of these can be broken down into so many subsets that
it becomes overwhelming.
Who here is an expert in all of these?
I sure as hell ain't.
In fact, I'm in the process of trying to sell my business.
I'm learning that I don't know the first thing about how to do it...clueless.
So I have to go somewhere (probably to a service that handles these things)
to find out what steps I have to take in order to even prepare to have my
I feel like a newb again. Seriously, I am like a fish out of water.
If there is something you can't do or something you've tried to do but can't
seem to do well, there is no shame in admitting it and....wait for it...
Get somebody to do it for you.
It boggles my mind at the number of beginning marketers who refuse to:
Outsource article writing (even though they can just about speak English)
Hire an SEO expert
And the list goes on and on.
And then I hear all the excuses.
"I don't have the money."
"I don't know who to trust."
"I don't like putting my business in somebody else's hands."
And that list goes on and on.
Here's my best rebuttal to the first excuse.
If you don't have the money and what's holding your business back is that
you can't write a sales letter to save your life in spite of countless efforts to
write a decent one....
Where do you think the income is coming from if your sales letter drives
people away in droves because it sucks?
So if that's your excuse and you've truly given it everything you've got to
write a decent sales letter...guess what?
You might as well pack it in.
You can't keep doing the same thing (writing crappy sales letters) over and
over and expect different results.
That is pure INSANITY.
Same thing with writing articles. If your articles sound like they were written
by a third world non English speaking person and you're writing them for the
purpose of getting syndicated by major sites, you are WASTING YOUR TIME.
Okay, I've made my point so now I'm going to cut to the chase.
If you've given it everything you've got and have found that you just don't
have the skills to do a particular task, and THAT task is definitely the one
thing keeping you from seeing any success with your business, do yourself
Do something else with you life.
Because if you don't, you're going to look back one day, realize that your
stubborn nature kept you from succeeding, and you're going to regret all
the time that you wasted on an endeavor that proved to be nothing more
than a hobby.
I was fortunate. I came from a writing background. So learning sales copy
was not hard for me.
Some people will NEVER be copywriters, or articles writers, or SEO experts
There is no shame in admitting you can't do something.
Get a hold of somebody who CAN do what you CAN'T do and then MAYBE
your business will have a chance to see the income that you've dreamed of.
Take this bit of advice from somebody who has just finished 9 years of
being on his own without a boss hounding his every move.
It's not easy...but it's worth it.