One camp preaches the virtues of writing a quality article, one decisively longer than 500 words, and promote that article to site and email list owners who are willing to use this article in exchange for a link back to their sites. We will call this group A.
The next camp exclaims the value of writing quality articles in or around 500 words and placing them themselves on the higher tier directories. Many in this group also use software to blast this exact same article to hundreds, if not thousands, of lower level directories for extra backlinks. This is group B.
We also need to shed some light, give a little love, to a group that condones writing articles, from 250 to 500 words, that can be higher quality (but usually isn't) and then placing those articles in a piece of software that spins this article into hundreds of barely, if at all, readable articles, and distributes these so called articles to thousands of sites for backlinking purposes only.
WE will call this group Dumba$$ .. thought I was going to say C ... didn't ya? We will refer to this group as DA because I grow lazy in my typing.
Group DA is always looking for a quick way out of doing anything of substance. While I am sure this group will join this discussion, we might even get a visit from their king, I won't waste valuable characters covering their failed attempts at short-cutting their way to fame and fortune.
Groups A and B are more alike than they would care to admit.
Both groups are committed to writing quality. Both understand the difference in syndication and duplicate content. Even their goals are somewhat the same.
They are looking to get their articles syndicated and build backlinks at the same time.
Their main difference would seem to be their promotional methods.
Groups A and B could learn a lot from each other. Group DA just never learns.
I myself would be somewhat of an A-B hybrid. Then again, I have never considered myself an article marketer but more of a content marketer. This is how I do it ... it might not be your cup of tea.
I start out by writing an article 1000 to 1500 words or so in length. This is the article I place on my own site. Now many will tell you to wait a few days to make sure the article indexes but in my case, the article will index in a matter of minutes in most cases.
I then contact as many relative site owners as possible as well as the list of owners I already have work on.
Now the article will eventually be placed on all the top tier directories (the ones that demand manual placement) but that is the last step for this article. Here is where I differ from a lot of the members of both groups.
I want this article to rank the best on my own site. I use this long article to promote itself. I re-purpose and reformat the article.
Out of 1500 word article, it is simple to re-write a minimum of three 500 word articles. I place these articles on my blog and on all the top tiers and admittedly a couple thousand low tier sites also. All with links pointing to the original longer article on my site.
The shorter articles are also reformatted into ebooks, videos, content for my relevant email list, and other venues. I will even do press releases and point them to the article on my site.
After I have decided I have gotten about all the replies I am getting for the syndication of the long article, I then place this article on the top tiers and make it into ebooks, list content and video and such. I end up getting more syndication venues here.
With this method I only need to write one long article and rewrite it into 3 or 4 short articles a week.
This gives me enough content for my own site, my email list, content seeking site and list owners, build high power backlinks to my site, build high power link strings to my site, rank well in Google and get additional traffic from all the places my content appears.
If I added all the time this process takes, I am probably not having over one day out of the week invested.
This is a good thing because .. content marketing is just one of my traffic streams I use. There are other things I need to do to get traffic from other sources.
There are other things I need to do to add more income streams, customer support, work on conversions, and all the other things required to make a business a success.