PRweb is it worth it

Nizzura

18 years ago

Good question maverick,

I also thinking of getting PR web service for my new ebook.

Thanks in advance.

Nizzura

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marcanthony

18 years ago

Prweb is definitely worth it. In fact, I thought about posting a thread about Prweb earlier today.

Considering the SEO benefits, I recommend the top two packages to anyone that can afford it. And, if you have a kick-ass video, don't hesitate for a second to pay the $360 for the Media Visibility package.

Their editorial staff is strict so if you outsource writing the press release-look for someone who has experience writing press releases for Prweb.

Also, you will get a ton of impressions... make sure you write a good heaadline.

Prweb is a no brainer!

Peace

p.s. send me a PM and I will send you a screen shot of my Prweb stats. So you can see the activity I receive.

Thanks
2 replies

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PPCBully 18 years ago

Good!
We were in discussion which one to use and looks like PRWeb will be the one as well for us.
Cheers!
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David Neale

18 years ago

Thanks for the info Marc,

We have just finished a press release for a client and are about to distribute it. We don;t have a video but the $360 price with PRweb does include distribution to the Associated Press (print). Is this a big deal? Do you recommend the $200 plan when no video is provided?

I also found a fellow warrior offering to distribute to 60 free PR sites. Is this safe? The client is high profile and incoming links from shady sites would be disasterous.

Have you done many PR campaigns?

Originally Posted by marcanthony

Prweb is definitely worth it. In fact, I thought about posting a thread about Prweb earlier today.

Considering the SEO benefits, I recommend the top two packages to anyone that can afford it. And, if you have a kick-ass video, don't hesitate for a second to pay the $360 for the Media Visibility package.

Their editorial staff is strict so if you outsource writing the press release-look for someone who has experience writing press releases for Prweb.

Also, you will get a ton of impressions... make sure you write a good heaadline.

Prweb is a no brainer!

Peace

p.s. send me a PM and I will send you a screen shot of my Prweb stats. So you can see the activity I receive.

Thanks
1 reply

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David Neale

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marcanthony

18 years ago

Hey David,

To be honest with you, the $200 package is the only one I go with.

I've never taken advantage of the $360 package. I only mentioned that package for two reasons:

1. It has the benefits of the $200 package, which I've had success with in addition to the fact that video is powerful.

2. As you mentioned, distribution to The Associated Press... I think that's a big deal.

I'm not an expert when it comes to this but, I choose to stay away from submitting Press Releases to multiple sites-especially free ones. I'm just overly concerned... I don't want to be seen as a spammer.

However, the exposure that your press release recieves with Prweb... Let's just say that I'm confident that your story will get picked up and seen by many. So, I'm not suggesting that you shouldn't submit your release to multiple sites. But, Prweb alone should do the trick.

To answer your last question, I think that I've done around 30 press releases. But, most were offline.

I hope this helps...

Marc...

p.s. remember, you are going to recieve tons of impressions... make sure you have a great headline. Trust me! I've screwed up a few great press releases due to terrible headlines.

Thanks
3 replies

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David Neale

18 years ago

Thanks Marc,

Can I run the PR by you in Private message? Just to look at the headline.

The PR is for a corporate client so it can't be too sales oriented, need to be subtle.

Originally Posted by marcanthony

Hey David,

To be honest with you, the $200 package is the only one I go with.

I've never taken advantage of the $360 package. I only mentioned that package for two reasons:

1. It has the benefits of the $200 package, which I've had success with in addition to the fact that video is powerful.

2. As you mentioned, distribution to The Associated Press... I think that's a big deal.

I'm not an expert when it comes to this but, I choose to stay away from submitting Press Releases to multiple sites-especially free ones. I'm just overly concerned... I don't want to be seen as a spammer.

However, the exposure that your press release recieves with Prweb... Let's just say that I'm confident that your story will get picked up and seen by many. So, I'm not suggesting that you shouldn't submit your release to multiple sites. But, Prweb alone should do the trick.

To answer your last question, I think that I've done around 30 press releases. But, most were offline.

I hope this helps...

Marc...

p.s. remember, you are going to recieve tons of impressions... make sure you have a great headline. Trust me! I've screwed up a few great press releases due to terrible headlines.

Thanks
1 reply

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David Neale

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marcanthony

18 years ago

Originally Posted by David Neale

Thanks Marc,

Can I run the PR by you in Private message? Just to look at the headline.

The PR is for a corporate client so it can't be too sales oriented, need to be subtle.

David,

Even if it was sales oriented, Prweb wouldn't allow it. Their editorial team would spot the pitch immediately.

Also, it would be my pleasure to check out your Press Release.

Peace..

Thanks

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Sean Donahoe 18 years ago

We have used PRWeb for a long time and have had PR's picked up by AP, seen them appear in Yahoo and Google news and even had one appear on CNN and Fox news. One client had so much exposure (for a custom wireless "fad" gadget) from popular media, radio and magazines that drove an absolute storm of traffic for my client from just 1 press release. It almost took the web server down.

There are many strategies to write a solid press release that can captivate attention and it takes a few revisions to really polish it (just ask Clayton Makepeace!) and a good copywriter certainly helps.

Our demands have varied from client to client based on budget and needs but the extra $160 in my opinion is very much worth it if you feel your PR has mass appeal. If you just want medium exposure then the $200 package is very powerful indeed.

Hope that helps....
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Mark Riddle

18 years ago

Make sure that you are planing a series of releases, not a one shot.

A Press release is only a tool.

Using a tool without a strategy is asking for a weak unplanned response.

Make sure you create your own "News Calendar" and create releases based on your calendar.

In the event that something pops up on the new scene that make your topic a hot one, you will already have the frame work to make the most of it.

With a few successful releases you will develop your own media contact list and they will be more than happy to make sure you get into their publications and will often refer you to their media contact "buddies".

When you run a sustained press program you will want to invest in a quality clipping service such as Bacon's (now Bacon's / MediaMap) or Burdells (Burdells / Luce) Both services have high reputations.

If you are mainly looking for only Web coverage, I still like Webwire.com and PR.com

I use the $19 webwire package to test before rolling out to other more costly packages.

PRweb does cover outlets that webwire doesn't.

Mark

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marcanthony

18 years ago

Originally Posted by netmalls

Make sure that you are planing a series of releases, not a one shot.

A Press release is only a tool.

Using a tool without a strategy is asking for a weak unplanned response.

Make sure you create your own "News Calendar" and create releases based on your calendar.

In the event that something pops up on the new scene that make your topic a hot one, you will already have the frame work to make the most of it.

With a few successful releases you will develop your own media contact list and they will be more than happy to make sure you get into their publications and will often refer you to their media contact "buddies".

When you run a sustained press program you will want to invest in a quality clipping service such as Bacon's (now Bacon's / MediaMap) or Burdells (Burdells / Luce) Both services have high reputations.

If you are mainly looking for only Web coverage, I still like Webwire.com and PR.com

I use the $19 webwire package to test before rolling out to other more costly packages.

PRweb does cover outlets that webwire doesn't.

Mark

David,
This is a great post. I agree with everything that Mark says here.

I also like Webwire.com... haven't tried Pr.com yet.

Peace...

Thanks

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Chipt

18 years ago

And don't forget to check out PR News Wire, too at www.prnewswire.com/ ...

Chip Tarver

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maverick8 18 years ago

Thanks people for giving me your thoughts. But what kind of results in traffic did you guys/gals receive:
was it good targeted traffic?
was it convertible traffic?
What kind of traffic surge did you receive?
Is that price a membership with unlimited press releases or do have to pay per press release?
Finally how long should a good press release be?

thanks people again for your opinions
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mojoisland

18 years ago

What about Majon? I used them back in the 90's and got great results but have not heard much about them since. Any thoughts??

Thanks all,

Robert

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Mac Wheeler 18 years ago

I just finished writing a press release for one of my clients, who is going to use the $200 submission at PRweb, I'll ask him to let me know how it works out and give you the results here.
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Dan Grossman

18 years ago

I wouldn't send a press release out unless I had something newsworthy a media source might actually pick up. SEO is not a proper use of the channel.

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blujam

18 years ago

Hi gang,

I'm just curious to see the results of a prweb
press release, because it seems awful pricey.

So, if anyone has a good case study, I'd sure
be interested in the data.

Does anyone do free press releases, and if so,
do you get any traffic out of it?

Thanks
2 replies

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Scott Lundergan 18 years ago

I sent out one press release in January 2007 through PR Web. To this day, it has spidered all over the web and the seo backlinks from content/feed sites has given me top google rankings for the exact in-demand keyword phrases that are the same ones the big companies in my niche use and I get the traffic for free.

PR web is VERY much worth it if you plan on having a long term business, not just a quick fly by night.
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marcanthony

18 years ago

Originally Posted by blujam

Hi gang,

I'm just curious to see the results of a prweb
press release, because it seems awful pricey.

So, if anyone has a good case study, I'd sure
be interested in the data.

Does anyone do free press releases, and if so,
do you get any traffic out of it?

I've used Free-Press-Release.com a few times... Yes, I get traffic from it... Not like Prweb or Webwire.

Thanks
2 replies

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Anup Mahajan 18 years ago

Hi Marc,

Is there any guide or WSO available that teaches how to write good press releases?

Cheers,
Anup
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- 2 replies
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- marcanthony 18 years ago
  
  Originally Posted by anup.mahajan
  
  Hi Marc,
  
  Is there any guide or WSO available that teaches how to write good press releases?
  
  Cheers,
  Anup
  
  I'm not sure.
  
  I know that there are tons of copywriters in this forum that can help you write a press release.
  
  Peace...
  
  Thanks
  
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- David Neale 18 years ago
  
  PRWeb: The Online Visibility Company - Press Release Advice
  
  We used this as a guide, pretty good.
  
  Originally Posted by anup.mahajan
  
  Hi Marc,
  
  Is there any guide or WSO available that teaches how to write good press releases?
  
  Cheers,
  Anup
  
  Thanks
  
  Signature
  
  David Neale
  
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David Neale 18 years ago

I spoke with PRweb yesterday and they said the best days for the PR to "hit the wires" was Tue and Wed. Monday I will submit a PR for my client and purchase their $200 package.

So late next week or early the following week I should have some hard data to report here.

I will link back to the clients site 2-3 times from the PR with tracking code. As we already track conversions using PPC etc. I will be able to measure not only traffic and links but I will also know if any leads were generated.

I'll let you know... subscribe to this thread if you want get the reults.
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David Neale
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clickforseo

16 years ago

I have wondered about their reach, guess its no longer in question. Great posts.

Thanks
1 reply

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Exfilius 16 years ago

You can get a 50% discount for your first press release if you sign up for an account with them and wait about a month till they send you the discount due to your lack of activity.
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Dana_W

16 years ago

Good lord, this is a two year old thread!

And here I am contributing to its revival. Moving on now! Nothing to see here, folks!

Thanks

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Talltom1

16 years ago

Very interesting topic. On Monday of this week, one of the PR sites I subscribe to was giving away a FREE trial of PRWeb's $360 product. I jumped at the opportunity, and my press release went out on Tuesday morning. Here's the data so far:

Headline: Personal Budgeting, Debt Reduction, and Financial Goals Made Simple With Updated Interactive Website.

After 2 full days, here are the results so far:

Headline Impressions: 15401
Full Read of the Article: 276
Delivered to 379 Media Outlets, i.e. Associated Press, TV, Radio, etc.
Number of Websites publishing the full article (per Google and Yahoo): 145 in Google, 6 per Yahoo
Number of clicks received on the website that can be attributed to PRWeb (For 1/2 of Tuesday, and all of Wednesday): 118

It's still very early in the process yet; there hasn't yet been near enough time for the power of this publicity to hit yet. Bear in mind that many of the people receiving this information are people in some sort of media industry capacity, who may (or may not) republish this information for the benefit of their own readers.

My suspicion is that many of the clicks are from these media industry people looking to verify and confirm my product / website details.

Talltom

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rohnsmith

16 years ago

I have not read all these replies of people . I recommend you Prweb is too costly . you should spend that money in advertising on other sites this will help you in generating direct sells rather than publishin Pr. Press release only helps in getting your business popular , it may or may not help in generating sells for your business..

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Scott Million

16 years ago

I haven't used PR Web beyond the $80 version (not sure if it is still $80) and I did get a lot of backlinks and decent traffic. I was doing it more for the backlinks, though, but now that I think about it putting the time into creating viral pieces would produce far more backlinks plus the traffic benefit. I used to work for a PR firm, and a good release picked up can literally start a business overnight.

Anyway, try out some of the free ones, definitely give WebWire a run ($20, always get 1,000s of impressions on those over time and clickthrus as high as 50%...one time I did nothing but a WebWire release for a new website and it was a PR 3 after the Google update.) If you do go the PRweb route for the premium fee really go all in on the quality of your release.

Thanks

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DustinG

15 years ago

Great thread. Does anyone else have experience with PRWeb's $89 'Basic' release? I've only used a few of the free release sites, and am considering using PRWeb. Their Standard and Premium options seem pretty pricy (can that $ be better spent on PPC or other ads?), especially since I'm not sure my current press release is really important enough to be picked up.

Thanks.

Thanks

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DustinG

15 years ago

Just wanted to bump this for my previous post.

Thanks

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PattyEdwards

11 years ago

No it isn't worth it.

I had 170 picked up... but some of them decided to drop me.
And I had 50,000 Headline Impression.
PRweb sent my release to 3,503 Media Outlet...

And nobody reads my article.
No traffic

most of the 170 media didn't use my picture or my video... they accepted
links. but nobody clicked on my links. My youtube still has the same number of viewers.

So... I guess... I am unlucky tho. $369 is wasted.

Thanks

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PRweb is it worth it

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