A common trend on product costs

7 replies
Nearly all the products in the $100 range sell for exactly $97.
Is this a number proven to convert?

And there are aussies everywhere in this forum.
What do they put in the water in Australia to make people entrepreneurial.
#common #costs #product #trend
  • Profile picture of the author officer_iron
    It's very common for products around here for a product price to end in 7 ($17, $37). It's a psychological thing. It seems much less scary than that next decade plateau.

    Example: $27 seems much less expensive than $30. Even though it's really only $3, it seems like a bigger deal. Someone might be thinking, I don't want to spend $30 on a guide. Well, $27 isn't $30. It's less.
    {{ DiscussionBoard.errors[5439032].message }}
  • Profile picture of the author hustlinsmoke
    Yes 97 bucks is proven to work better than 99.95 for some reason and as Officer_iron said I think its because of the seven.
    {{ DiscussionBoard.errors[5439055].message }}
  • Profile picture of the author Targeted Traffic
    Yes..Psychological pricing
    {{ DiscussionBoard.errors[5440277].message }}
  • Profile picture of the author ErikNilsson
    $97 Convert's well You can check that with an Astrologer
    USA Bank Account + ATM Card for Non-USA Residents Service PM me
    {{ DiscussionBoard.errors[5440710].message }}
  • Profile picture of the author chansgrose
    Funny how things work when its only $3 off from 100 but it's been proven to convert!
    {{ DiscussionBoard.errors[5441352].message }}
  • Profile picture of the author Yulia from DNP
    Yeah, people believe that they are such winners to get such great deals as 97$!!! and not 100.. Reminds me something similar to that.. SALES. Yeah people get such rush when they have the 100+ get 2 for half price products. They feel like such winners..

    Yulia borova
    Affiliate Manager | CPA Affiliates Network.
    $50 Signup Bonus – Faster approval for Warrior forum members

    Email: Yulia@DirectNetPartners.com

    {{ DiscussionBoard.errors[5441620].message }}
  • Profile picture of the author StevenJones
    The number 7 seems to be a magic number. Applies to a big mass in the western society. 7 is closer to 5, so people also unconsciously get triggered. It's proven to work.
    {{ DiscussionBoard.errors[5441758].message }}

Trending Topics