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What is an email worth to you.

by hustlinsmoke
12 replies
Lets say you have 1,000 email addresses of double opt-in and you know the list is good, you built the list yourself and you know that these people actually are interested in the niche.

What is each one of those email addresses worth to you.

A thread had me thinking about that and I would say out of all my lists, an email is worth a dollar to me, in other words I would of paid 1 U.S. dollar to obtain each one of those emails.

I here some say an email is worth 20, how do you value your email lists?
#email #worth
  • Profile picture of the author Praney Behl
    Its only worth if your opt-ins are related to the niche for the product you are trying to promote. In that case I must say very important to get you a head start and spread the word around for you.
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    • Profile picture of the author Internetoholic
      If its double opt-in it, e-mail list is surely related to the niche.

      Everybody counts his own ROI that's why cost of this e-mails is variable. Some people sell products that costs $5 dollars, so for them, one e-mail would be worth $0,05.

      Someone sell products that costs 300$... and for them, this e-mail list is more more worth.

      If i want to sell this list (if you are asking about this) i would start from finding a business person with related niche who is selling product with the highest prices ;-)
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  • Profile picture of the author hustlinsmoke
    No it was just a curiousity question. But the question is What is it worth to you. I already explained different niches and so forth and how it is collected. Yes I do understand that some sell higher products, but what would you pay for each email.
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  • Profile picture of the author tpw
    I figure on the basis of:

    Amount Earned in 1 Month / Subscribers = Subscriber Value

    In my case, each subscriber globally is worth $1.49 per month in total.

    Of course, one list delivers most of my sales.

    The one list that produces the best for me is precisely worth $6.31 per subscriber, leaving the other 4 lists producing revenue at $0.96 per subscriber.
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  • Profile picture of the author nicheblogger75
    I belong to a list building affiliate program for a marketer where he pays me $2 for every double opt-in lead I send him.

    So, he must know that in his niche, each email is worth at least that in monthly revenue. In the IM niche, I would say that each good sub is worth $1 per month. My list is almost at 10,000, and the income from it each month is pretty close to $1 per sub.
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    • Profile picture of the author hustlinsmoke
      Originally Posted by nicheblogger75 View Post

      I belong to a list building affiliate program for a marketer where he pays me $2 for every double opt-in lead I send him.

      So, he must know that in his niche, each email is worth at least that in monthly revenue. In the IM niche, I would say that each good sub is worth $1 per month. My list is almost at 10,000, and the income from it each month is pretty close to $1 per sub.
      Yes I should of cleared that. My email list to me is worth 1.00 each, but I am only considering that one mailing. So he sees the overall value of what you have. 2.00 and if at least half the names stay good for a year, he will make good money on each email. I had a website that was good at renting a list but something happened to it. I need to find another one.
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  • Profile picture of the author aaronclancy
    Work out what it is returning you. If you are cashing in weekly, the list will be worth a lot more than if you only cash in yearly. You need to do the numbers yourself first.
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  • Profile picture of the author Joan Altz
    Hmm...well, first I would not pay for a list, ever. Building your own is always the best policy. So the value of that list for me would be $0.00.
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  • Profile picture of the author hustlinsmoke
    I have bought some lists before and add them to an offshore hosting account and did blasts. It has paid off sometimes. I do not do that any longer due to the laws and all, don't care if it is offshore, I'm still govern by the laws of my country.

    Yes, but I have also bought off getresponse before, I don't know if they even do that any longer. I guarantee you though if they do, those emails were solid.

    P.S. sometimes we just have a niche we have to use ideas outside of the box to market too. I like those niches though, there usually pretty tight. Small but tight and usually good for a first email at about 3 percent.
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  • Profile picture of the author mench114
    Nice topic. It is simply just Judge what a trackable transaction on your website is worth and assign that as a goal value.
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    • Profile picture of the author condorx
      How many mails per week do you send to your subscribers to get $1/month per sub?
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