The Light Bulb Effect

12 replies
Hey Warriors,

I haven't been very active on the forum the last week or so. I just wanted to drop by and share something with you. I think it will help some people out. It is a new approach I am taking to make money using the things that I have learned online.

The Light Bulb Effect



You’ve probably seen it many times. A cartoon figure thinks and thinks. Then, all of a sudden, he has a new idea. A light bulb appears, fully lit, above his head. Often times, the cartoon figure points at the light bulb indicating the “bright idea” he just had.

The line of work we marketers partake in requires the light bulb effect. We are always thinking of new ways to make money online, different ways to promote our products and services, and innovative techniques that will allow us to stay ahead of the game.

During this month, I have been able to come up with something that has actually already put cold hard cash into my bank account.

Making Money with Affiliate Programs

Affiliate marketing is a great way to make a lot of money in a very short period of time. The only downside to affiliate marketing is, it is mercurial.

Nevertheless, people still do it because it can be very profitable. The most profitable ways to make money with affiliate marketing are the most unconventional ways. Whenever I read an article or a forum discussion about affiliate marketing, it almost always, highlights the same methods over and over again. You are probably familiar with these methods. Blog marketing, E-mail marketing, Article marketing, and SEO.

All of these methods are great. They still work and they will continue to work. However, everyone and their grandmothers are using these methods. The best way and the only way I would approach affiliate marketing is by offering an irresistible offer to a target market with little/no competition.

My Business Plan

Big web hosting companies have always been generous to their affiliates. Especially, HostGator. Did you know you can earn up to $125 for every paying client you send them? Can you believe, it does not matter if the client buys their smallest plan (which is $7/month, no contract) or their largest plan, you will still make $125 for each referral?

I am not very surprised by this. A sales rep from HostGator, whom I just finished talking to, estimates they have 400,000 paying clients. In 2009, they published an article stating they had 200,000 paying web hosting clients. They are growing fast and they have plenty of money to spend.

There is a lot of money to be made by utilizing HostGator’s affiliate program. The problem is, the competition online is unbelievable. It would be very hard to make any real money within a reasonable time frame by promoting web hosting services.

After what I can only estimate to be about 15 light bulbs turning on in my head, I found a work around. This strategy will allow me to accomplish two things. First, it will provide potential clients with an irresistible offer. Second, it identifies a target market that does not have a lot of competitors. Actually, the business plan I am proposing should have virtually no competitors.

HostGator, Offline Businesses, and Me

I am going to target the local businesses in my city. Specifically, every local business that does not have a website or that has a website that looks like it was made 10 years ago.

My proposition to these offline businesses will be simple. I will create a custom 3 page website for their business and get it indexed in the search engines. I will do this for free. Plus, for piece of mind, I will happily sign an agreement that will abide by these terms. No catch. Just a free professional looking website for their business.

* The website design will not be a unique, built from scratch, website design that costs well over $500 to create. I will be using wordpress and a premium wordpress design. I will customize the pictures, the logo, and the content of the wordpress design to suit each business best.

During my proposal to them, I will explain the process of getting a website online and the offer I have from HostGator. In case, they are still hesitant about the offer or if they want to look at other web hosting providers, I will throw in a free $100 Google Adwords marketing campaign for their website. The catch is, they must sign up with HostGator because HostGator is offering the free $100 voucher which is necessary to run the free marketing campaign.

Let’s Recap

I am offering offline businesses a free website and free marketing. In return I ask them to sign up for a web hosting account which is necessary if they want their website to be live online.

That’s the gist of it. My goal is to get 150 clients on board in the next 1 month and a half. This shouldn’t be very hard since I am giving away websites for free.

Of course, I still need to work on my marketing strategy. How I approach the local business owners will determine how many conversions I will get.

Upselling to Make Even More Money

After everything is set and done I will approach my clients once more to offer them additional internet marketing services. This will be after I have completed the free $100 Adwords marketing campaign. I will show them the data the marketing campaign has compiled and sell them on additional marketing services. This way I can build a passive income from offline clients by driving real local viewers to their website and ultimately their business.

There is a lot of money to be made offline. Especially when you have already provided your potential internet marketing clients with a free website design and a free $100 Adwords test trial.

Note: As I test this offline business model, I tweaked the offer a little bit to help me make even more money.

The point of this post is to give you guys a different way of making money online. With the right approach (towards local business owners) and dedication, you can make a nice income from this.

Thank you for reading. Let me know what you think.
#bulb #effect #light
  • Profile picture of the author Noel Cunningham
    Hey Eddie - thanks for sharing.

    It's always refreshing to read about an idea such as yours. Nice to see how a bit of lateral thinking can set you up on something that sounds like a nice little business.

    I've had a lightbuld effect lately - nothing amazing or anything but def something for me to get my teeth into and fingers crossed make profitable. Best of luck with the idea
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  • Profile picture of the author tpw
    I read as much as I can, because even when I see ideas I cannot use immediately, I frequently stumble over ideas that I can instantly integrate with something else I am doing currently.
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  • Profile picture of the author Zack Lim
    Hi Eddie,

    I agree with you that the knowledge that we learn from internet marketing can be apply on the offline business environment too. Inspired by the way that you have market the online services offline and you are getting results from it because you have taken action.

    It is always good to think outside the box and the results might be surprising when someone take action on it. Sometime innovation can be a strange thing as we might be reading something but it suddenly inspire us to have a new way to do things.

    Good reminder to simply just take action

    Zack
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  • Profile picture of the author SamuelUherek
    I recently experienced this light bulb effect as well. Sometimes you need to stop and think to tweak or improve your methods.

    I believe that if you keep your mind open you can implement almost everything to anything that you do as Bill said.

    Thanks for the post.
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  • Profile picture of the author Tim Franklin
    Great post, and very interesting, I was marketing offline when Marketing off line was not cool, LOL,

    The thing is, a lot depends on the economic environment in the area where your focusing your efforts, for example, if you live in an area where there are more offline businesses that have gone out of business, then your in for a very Rude awakening when attempting to market offline.

    There is definite opportunity, depending on where you live and how well you can deliver a solution that works...

    One thing for sure, if you go out cold calling, and try to convince an owner of a business to "invest in advertising" when they face serious short falls in cash flow due to a lack of business.

    I went on a "Road Trip" a couple of months ago and took pictures of all the business that used to be open that are now out of business, there were hundreds, I have like 400 pictures of closed, for sale signs, up for auction, foreclosed, for rent, vacant business that used to be a part of a vibrant, community that has been devastated because of a faltering economy.

    Again, that does not mean that there are no opportunities, but it does mean that location location location makes a huge difference.
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  • Profile picture of the author seogame
    Thanks for sharing the info..
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  • Profile picture of the author Terry Hatfield
    I prefer to think of it as the darkness going out rather than the light bulb coming on.

    I know one thing for sure. When small businesses get a website for their local offline business they tend to keep the website for years if not forever.

    It makes more sense to you profit wise if you get yourself a reseller account and put the offline business sites on your reseller account and put the money in your pocket every month for years and years to come. Not only are you creating a passive income for yourself but you are actually building a real business that someone will gladly buy from you down the line.

    Getting a one time commission isn't the best plan when you are going to be getting a almost guaranteed income from the local business that will basically never cancel the site hosting.

    You idea of making an offer that they can't refuse is a good one so definitely come up with something they can't refuse.

    Terry
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  • Profile picture of the author seolabs
    marketing is now at its journey back and we should always be mindful of our personal lightbulb effects with our daily routines.

    Marketing has always been offline and due to the internet explosion, businesses have become more and more present online and with that the saturation has now came to a point where online meets offline and that all our online efforts may now reflect offline income as well. As this becomes more prominent, expect more methods where what we have been accustomed online may now be applicable offline.
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    • Profile picture of the author Joseph G Spiteri
      Marketing is exactly the same online and offline they just use two different mediums to engage the client.

      All The Best
      Joe
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  • Profile picture of the author Eddie Titan
    Thanks for the input! You guys made some great points.
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  • Profile picture of the author celente
    Here is how we made $4k just this week. I hardly did any work.

    4 x sales as an affiliate selling a $2000 product. (of which we kept 50% commision)

    Stop selling those tiny $17 dollar ebooks. It is just as easy to sell a $2000 product as an affiliate and make 50% commission on it i.e. $1000 than it is to sell a $17 ebook. Yes I kid you not. You just have to sell to the right people at the right time with the right message. Not only is this a great way to earn, you can have a little fun with it too.

    Think above and beyond and go outside the realm of just selling wacky $17 ebooks. High prices affiliate programs can make you a motsa.
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    • Profile picture of the author Eddie Titan
      Originally Posted by celente View Post

      Here is how we made $4k just this week. I hardly did any work.

      4 x sales as an affiliate selling a $2000 product. (of which we kept 50% commision)

      Stop selling those tiny $17 dollar ebooks. It is just as easy to sell a $2000 product as an affiliate and make 50% commission on it i.e. $1000 than it is to sell a $17 ebook. Yes I kid you not. You just have to sell to the right people at the right time with the right message. Not only is this a great way to earn, you can have a little fun with it too.

      Think above and beyond and go outside the realm of just selling wacky $17 ebooks. High prices affiliate programs can make you a motsa.
      Great idea Celente. Do you sell to the offline market, online market, or both?
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