First shot at Article Syndication

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I'm about to try my hand at article syndication for the first time. I'm sure there might be some mistakes and things to learn from, but I'm excited. Also, first and foremost I have to mention that I don't expect for article #1 to bring in riches untold; I understand that there will be compounding effect, similar to what I've experienced in every other internet marketing method I've employed.

I have gathered 70 websites in my niche area, some exact and some very close to it with audiences that I think would benefit me. This time around I did it by using a search function in Google looking for places that already accept guest posts. I used, 'my niche + "guest post"' as the Google search string. I thought that would make it easier, although questioned as to whether or not people who already accept guest posts are the same type of people that the pros such as Alexa, TPW, MYOP, etc. talk about. Some of these sites have newsletters, some don't.

Next, I am about to write up a small email that I am going to send out to each of these, but I am going to take the time to slightly personalize each one, especially since it's my first time out. One thing I'm not sure on, and maybe someone has a suggestion, is how to send the article. I'm thinking about sending it as an attachment in a Word document in the first email, to make it easy for anyone that might want to use it. Good idea? Also, if I do that, do you add one link to your website? Two? Can you do it in the form of proper anchor text, ie. send the html code so that the keyword I'm wanting to target is hyperlinked, or do you just link your domainname.com over? Is it standard to add a link or two in the body of the article, or only in a resource box that comes at the end? I think I've even seen resource boxes at the start of the article.

Anyway, I am going to come back and report how things go. If anyone has any input on anything here, it would be much appreciated. Thanks!
#article #shot #syndication
  • Profile picture of the author NicoleBeckett
    Congrats, Nate! Anytime you can get your expertise out in front of targeted traffic and get some great links, it's a good thing!

    One suggestion I would make (and, hopefully, the others will chime in) - don't send the article in the 1st correspondence. To me, it just looks like you're sending an article out to every Tom, Dick, and Harry out there - and it feels a little less impersonal. Plus, I'd be afraid that site owners wouldn't open an email that has an attachment from someone they don't know. The last thing you want is for them to think you're some kind of virus-sender!

    Why not just send site owners an email and having them get back to you if they want the article? That way, you're having an actual conversation with them - meaning you're developing an actual relationship, instead of just sending over free content and hoping they publish it. Plus, you'll get to know how they want it delivered - Word document, txt file, links embedded, etc.
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  • Profile picture of the author LegionNate
    Great advice Nicole! Thanks for that, I'll definitely follow. I'll just try and be personable in the first email and wait to hear back from them. I suppose you're right as well in that waiting for a response from each site owner will also help solve the problem in regards to how they would like the article to be sent. Thanks again.
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    • Profile picture of the author JohnMcCabe
      Do not send an attachment, especially a Word file. Not only is it presumptuous, it will also trigger a lot of AV programs. The last thing you want is for your prospective partner to think you tried to infect them.

      (Many computers are infected via macros embedded in Word files.)

      You might get past a bad first impression, but if your prospect thinks you're dangerous, you'll never get the chance.

      Edit: If you want to send a sample, upload a text file to your web server and include a download link in the email. You can say something like "if you'd like a sample article so you can judge the value to your audience, here's a link to download a sample article:"
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      • Profile picture of the author NicoleBeckett
        Originally Posted by JohnMcCabe View Post

        If you want to send a sample, upload a text file to your web server and include a download link in the email. You can say something like "if you'd like a sample article so you can judge the value to your audience, here's a link to download a sample article:"
        Great advice about the samples, John. Nate, if you want to make it even simpler, you could always just send a link to your website in your email. That way, if the other person wants to surf around on your site, he can. As an added benefit, it shows him that you're a consistently good writer, not just someone who has 1 good sample to pass around :p
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  • Profile picture of the author Alexa Smith
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    Originally Posted by LegionNate View Post

    how to send the article. I'm thinking about sending it as an attachment in a Word document in the first email, to make it easy for anyone that might want to use it. Good idea?
    Noooo ... to be avoided.

    You won't even hit their in-boxes, in many cases. Not so many people like emails with attachments arriving from "unknown addresses". Problem City.

    Much better, I think, either to send them a link to view a sample article, or even just to paste one in, at the end of your email (explaining clearly what you're doing, of course), as text.

    Good luck!

    (At some point, after you've done all that, there's no harm in putting a copy in Ezine Articles, too - you may get some additional "passive syndication", that way.)
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    • Profile picture of the author tpw
      Originally Posted by Alexa Smith View Post

      Noooo ... to be avoided.

      You won't even hit their in-boxes, in many cases. Not so many people like emails with attachments arriving from "unknown addresses". Problem City.

      Much better, I think, either to send them a link to view a sample article, or even just to paste one in, at the end of your email (explaining clearly what you're doing, of course), as text.

      Good luck!

      (At some point, after you've done all that, there's no harm in putting a copy in Ezine Articles, too - you may get some additional "passive syndication", that way.)

      Agree. Send it inside an email or send a link to the article.
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  • Profile picture of the author LegionNate
    John, Nicole, Alexa, thanks again for the great ideas. Looks like complete unanimity in regards to not sending out an attachment. There is one other question I do have as well... I probably should have mentioned this. Mostly when I've read about article syndication I haven't heard much about what people are promoting with their websites, and it seems mostly people are sending traffic to their opt-in list.

    What I was hoping to do is get people to my bread and butter site, which is a site where I sell a large physical product I ship out, with costs between $300-$500. Is it a good idea to send this traffic straight to an ecommerce site like that? And secondly, in your experience will website owners have a problem if they know my link would lead their readers to an ecommerce site? If so, is there a better solution? Thanks again.
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    • Profile picture of the author Alexa Smith
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      Originally Posted by LegionNate View Post

      What I was hoping to do is get people to my bread and butter site, which is a site where I sell a large physical product I ship out, with costs between $300-$500.
      I have no experience of selling a physical product in this price-range, and perhaps therefore shouldn't comment at all.

      But I implore you, whatever you're doing, however you're doing it, to build a list.

      Send them to a squeeze page, or send them (as I do) to a content-rich website with a prominently incentivized opt-in displayed at the top of the landing-page (perhaps a lot better, for syndicated article traffic - in my opinion, anyway), but whatever you do, build a list.

      Paul Uhl promotes plenty of physical products in this price-range (and a lot higher) and will perhaps comment when he sees the thread. Give his opinion a lot more weight than mine.
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      • Profile picture of the author myob
        Originally Posted by Alexa Smith View Post

        ...Paul Uhl promotes plenty of physical products in this price-range (and a lot higher) and will perhaps comment when he sees the thread. Give his opinion a lot more weight than mine.
        Huh?

        Seriously, there's not much for me to add to what has already been said, except to emphasize the essential importance of building a list. Selling a $300-$500 product is really not all that different from selling a $30-$50 product. Nor is it much different in the $30,000-$50,000 range. There are eager buyers in all of these price ranges, and even much higher such as high end luxury products. In my marketing experience, writing articles directly targeting these buyers is the most effective as well as the least expensive advertising method I know. It's not easy - but it's simple: Write relevant articles in the manner your targeted audience expects, and get published in what they read.
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        • Profile picture of the author John Coutts
          Originally Posted by myob View Post

          Write relevant articles in the manner your targeted audience expects, and get published in what they read.
          That seems to sum it all up pretty well. Sage advice indeed!

          John.
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      • Profile picture of the author celente
        Originally Posted by Alexa Smith View Post


        But I implore you, whatever you're doing, however you're doing it, to build a list.
        I had to +1 this.

        WHY? well its probably the best thing you are going to look at in here, while you are browsing the forum.

        Ever since I have been building lists, especially lists of buyers, my businesses couldnt be better.

        The single thing that can take a newbie from a newbie to earning good money each week, is by building a list. Or list of buyers. That is seriously like having money hidden in your back yard.
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  • Profile picture of the author John Coutts
    Originally Posted by LegionNate View Post

    I'm about to try my hand at article syndication for the first time.
    All I can add is, good luck! I will follow your progress with interest.

    John.
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  • Profile picture of the author Troy_Phillips
    Set up a simple wordpress on a sub-domain with samples of writing , set it to no follow, and protected.

    Now all you need to do is send the site owner the link with the password.
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  • Profile picture of the author LegionNate
    Thanks everyone for the great ideas. Sounds like I need to build a list with this traffic! I am going to put together a report, or maybe an email sequence that goes out over 7 days or something.... do people still do those? I will be back and keep people posted on how it's going, in case anyone else is wanting to maybe give this a go.
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    • Profile picture of the author Alexa Smith
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      Originally Posted by LegionNate View Post

      Sounds like I need to build a list with this traffic!
      Fo' sho' ...

      Originally Posted by LegionNate View Post

      I am going to put together a report
      Yes indeed ... you need to have a prominently incentivized opt-in offering something of value in exchange for their email addresses. (You almost certainly don't need their first names, as well, I'd think - just their email addresses will do nicely).

      Originally Posted by LegionNate View Post

      or maybe an email sequence that goes out over 7 days or something.... do people still do those?
      Ooh yes; people do all sorts of things. I send mine email on days 1, 3, 6, 10 and 15 and thereafter at 5-day intervals for ever, myself. (It doesn't really cost anything, once you have the autoresponder facility - you just need a lot of "content" but I'm writing new articles anyway, so I can re-use some of that "content" for emails).

      Good luck!
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      • Profile picture of the author Paperchasing
        Originally Posted by Alexa Smith View Post

        Fo' sho' ...
        Have to say, this was pretty high on my list of things I'd never expect you to type.
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        • Profile picture of the author John Coutts
          Originally Posted by Paperchasing View Post

          Originally Posted by Alexa Smith View Post

          Fo' sho' ...
          Have to say, this was pretty high on my list of things I'd never expect you to type.
          You had a list?
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          • Profile picture of the author Alexa Smith
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            Originally Posted by John Coutts View Post

            Originally Posted by Paperchasing View Post

            Originally Posted by Alexa Smith View Post

            Fo' sho' ...
            Have to say, this was pretty high on my list of things I'd never expect you to type.
            You had a list?
            Can't get anywhere in internet marketing, these days, without having a list ...
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          • Profile picture of the author Paperchasing
            Originally Posted by John Coutts View Post

            You had a list?
            That's where the money is, or so they say.
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      • Profile picture of the author ajbarnes777
        Originally Posted by Alexa Smith View Post

        Fo' sho' ...


        Ooh yes; people do all sorts of things. I send mine email on days 1, 3, 6, 10 and 15 and thereafter at 5-day intervals for ever, myself. (It doesn't really cost anything, once you have the autoresponder facility - you just need a lot of "content" but I'm writing new articles anyway, so I can re-use some of that "content" for emails).

        Good luck!
        Thank you, thank you, thank you! I've been wondering how to effectively setup an autoresponder... and in one short quick and simple paragraph you just answered SEVERAL questions I had!

        Alexa, you must have some serious karma coming your way consistently with all the valuable info you provide here (with no hidden agenda might I add)! And this goes for a lot of other Warriors on here as well.

        Thanks again for clearing a HUGE headache I've had for quite some time now!
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  • Profile picture of the author LegionNate
    Thanks for the follow up Alexa. As a side note to anyone who has any experience in this regard, I had mentioned that I have an ecommerce website selling a largish ticket physical item ($300-$500).

    I was thinking about placing a squeeze page on this same website, which is where I'd direct my traffic, but I am wondering if you guys think that website owners will not like me sending their traffic to an ecommerce website? I even found one (just one I believe) website where they mention they don't allow guest posters if you are sending people to a commercial website, a website where you are trying to make money in any way.

    Option number two would be to send these people to a separate URL, a blog I have in the same niche. It is super new though, not great looking and only has two posts on it for now. I could instead make the squeeze page be the home page of this blog.

    If it's all the same to website owners generally I'd prefer just sending them to a squeeze page on my main ecommerce site, if only because of the additional value a bunch of links going to this site might have over time. Any thoughts on what is better? Thanks a bunch.
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  • Profile picture of the author travlinguy
    Originally Posted by LegionNate View Post

    I have gathered 70 websites in my niche area, some exact and some very close to it with audiences that I think would benefit me. This time around I did it by using a search function in Google looking for places that already accept guest posts. I used, 'my niche + "guest post"' as the Google search string.
    It seems there have been several people who've had the light bulb moment as a result of that excellent thread last week on article syndication. I'd say that was one of the top 10 threads I've seen since I've been 'round these parts.

    Okay Nate. Question for you regarding the paragraph above. I too went hunting for syndication outlets and found several lists of blogs accepting guest posts. The problem I ran into was nearly all of them want exclusive, dedicated content not to be used anywhere else.

    I know that flies in the face of the entire idea of syndication that provides outrageous leverage of content so I'm not writing one article for one blog. It doesn't make sense. I did find several syndication outlets that appear to be promising though. Right now I'm in the middle of writing some stuff for a particular niche I've worked for what seems like forever.

    My question to you is, are these guest blogs you've found asking for exclusive rights to publish?

    And to the seasoned syndicators, how's about throwing out a bone or two as to where we might be soliciting legit syndication opportunities. Pleeeeeeaaaaaasssssse?
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    • Profile picture of the author myob
      In my niches, the most success for article syndication online has always been with ezines. These can perhaps just as readily be found by using the search term 'niche + "ezine"' or 'niche + "newsletter"'. But the easiest method by far in finding niche ezines for me is a membership with the Directory of Ezines.
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    • Profile picture of the author rooze
      Originally Posted by travlinguy View Post

      ... how’s about throwing out a bone or two as to where we might be soliciting legit syndication opportunities. Pleeeeeeaaaaaasssssse?
      Directory of Ezines is a great source for options in just about any niche.
      It's hard to make specific recommendations without knowing what niche you're targeting. I do a lot of webmaster related articles and have had great success with SiteProNews, WebProN and a variety of others.

      EDIT - yep, I find myself doing a lot of exclusive content, but the payback can be worth it. I also use the content within eBooks and training programs, so it isn't exactly a one-time effort.
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    • Profile picture of the author Alexa Smith
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      Originally Posted by travlinguy View Post

      And to the seasoned syndicators, how’s about throwing out a bone or two as to where we might be soliciting legit syndication opportunities. Pleeeeeeaaaaaasssssse?
      The DoE, as mentioned above ...

      And, for websites, thanks to Anne and Kim, there are suggestions and observations here: Article Syndication To Benefit and Grow Your Business | Internet Marketing and Publishing
      And here: ยป 500+ Places to Syndicate Your Content

      This is also very good, for explaining the "general method/principles" of article syndication: http://www.turnwordsintotraffic.com
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  • Profile picture of the author LegionNate
    TravelingGuy - I did find some sites that asked for exclusive content, I would say of the 70 it was about 10. Like you, I will not do that with the exception of two of those. The reason I am going to for two of them is because they looked like big, good, authoritative, highly trafficked websites, but mostly... they specifically ask for articles between 300-500 words. Those are MUCH easier for me than 1000+ words, not only because of the obvious length difference, but because all my previous article marketing experience is of that other type that Alexa calls "article directory marketing". I used to churn out 400 word articles like nobody's business. So, for a 20-30 minute investment, I'll see what comes of it.

    In regards to the last part of your question, after I exhaust these 70 (now 80) resources, I am going to take myob up on his suggestion of Using the Directory of Ezines.

    Edit: Looks like MYOB beat me to the punch on recommending Directory of Ezines. Really, I've heard from numerous people now that it's a great resource. And it looks like it's just a one-time payment. I avoid monthly recurring payments like the plague. I mean, I have to REALLY want the item/service to pay a monthly fee. They annoy me.
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    • Profile picture of the author fin
      Originally Posted by LegionNate View Post

      The reason I am going to for two of them is because they looked like big, good, authoritative, highly trafficked websites, but mostly... they specifically ask for articles between 300-500 words.
      That's a great point and one I'd actually not considered until you mentioned it.

      Even 800 words would be much easier than the usual "syndication" article length required.
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  • Profile picture of the author petemcal
    I'm not sure what all the fuss is about. I thought it would be standard that if an established blog is giving you "shelf space" they will want it to be exclusive so they actually get some value for the traffic they are sending to you.
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    • Profile picture of the author fin
      Originally Posted by petemcal View Post

      I'm not sure what all the fuss is about. I thought it would be standard that if an established blog is giving you "shelf space" they will want it to be exclusive so they actually get some value for the traffic they are sending to you.
      Going by the way people talk on here, I get the feeling that this is more so with "personal" sort of blogs. Where there is a community and everyone knows you, a la fourhourworkweek, as an obvious and high profile example.
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    • Profile picture of the author Troy_Phillips
      Not really .. the poster stated 10/70 requested exclusive

      Because a site appears to be anything doesn't mean it is .. if they want my exclusive content .. they need the numbers to back it up.

      Don't confuse article syndication with writing for review.



      Originally Posted by petemcal View Post

      I'm not sure what all the fuss is about. I thought it would be standard that if an established blog is giving you "shelf space" they will want it to be exclusive so they actually get some value for the traffic they are sending to you.
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    • Profile picture of the author Alexa Smith
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      Originally Posted by petemcal View Post

      I thought it would be standard that if an established blog is giving you "shelf space" they will want it to be exclusive so they actually get some value for the traffic they are sending to you.
      Far from it.

      The fact that it may already have been published somewhere else doesn't detract from the value their readers get from it at all, and typically this isn't relevant to them. (As it wouldn't be to me, I must say). Many are people who also syndicate the occasional articles from places like EZA, so it's already known that they'll re-publish work already online. What matters is their perception of whether their readers will get value from it, and whether it fulfils part of their regular content need.

      Out of all the "guest blogging" I've ever done over the last 3 years (and that's quite a lot, now), I've actually never once used "unique" content.
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    • Profile picture of the author myob
      Originally Posted by petemcal View Post

      I'm not sure what all the fuss is about. I thought it would be standard that if an established blog is giving you "shelf space" they will want it to be exclusive so they actually get some value for the traffic they are sending to you.
      You really need to be fussy about where your articles appear. In some of the most lucrative niches, articles confer authority, which effectiveness is diluted when submitted to significantly overshadowing publications demanding "unique" content. Credentialing is highly leveraged through syndication of your articles, but this advantage is lost when an article is competing for readers such as in large websites or blogs. This is especially so with "unique" and short articles, which present little more consideration than being filler material by readers.
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  • Profile picture of the author Troy_Phillips
    Something else to consider ...

    Who you target is important.

    If you are selling shiny red apples, the selling shiny red apple site is probably not interested in you taking their traffic.

    Now the person selling apple pie recipes will jerk your arm off if you offer them content that leads to a page that sells your apples and their recipes in a JV.
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  • Profile picture of the author Palusko
    If they frequently accept guest posts, they will probably have some submission guidelines posted somewhere on their site.
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  • Profile picture of the author LegionNate
    Hey, just wanted to jump back in see if anyone had any insight into the question I had back in post #16. Basically it was on whether to link from these articles to my main ecommerce site, or to a separate block. Is it too 'commercial' to link right to an ecommerce site, even if I'm linking them not to my home page (where products are promoted) but to a separate squeeze page on the site? Thanks.
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    • Profile picture of the author myob
      Originally Posted by LegionNate View Post

      just wanted to jump back in see if anyone had any insight into the question I had back in post #16.
      Alexa jumped in ahead of you and already had it answered back in post #10.
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  • Profile picture of the author Troy_Phillips
    Another point to ponder ...

    Check out the content on the site before you even make a request. Check out the site's feel. The overall attitude.

    If you are turning traffic to a site that advocates being white hat and ethical, even if the admin publishes your content, do you really want traffic from a site preaching spamming list and social sites or hinting just how the admin is a bad ass black hatter?

    The majority of those readers are already entrenched in something that goes against your very core.
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  • Profile picture of the author petemcal
    All good advice here! Thanks
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  • Profile picture of the author LegionNate
    Thanks for stopping by! I have every intention of coming back with updates on my little journey as the data comes in.
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  • Profile picture of the author LegionNate
    Celente, I'm glad you make mention of that, it's a point that has been on my mind. I have just barely started now to do this. I am basically just going to do this on blind faith. I have heard so many times from countless people, BUILD A LIST, BUILD A LIST, BUILD A LIST!, that I figure there must be something to it, even though I haven't up until now felt that it makes sense in my niche area.

    If were in the internet marketing niche I could continually market new methods of making money online to my ever-growing and trusting list (assuming I do things right). Or if I were in the Forex niche there would be new trading systems all the time.

    Well, its' not my main niche, but as an example I dropship large bean bag chairs. And the main niche I'm working in is another large item that I dropship. To me, it seems that these are stand-alone products. I'm not aware of anything can be cross-sold, up-sold or any kind of sold at all. I think that is why I have put off building a list for so long. It always seemed like something to do if you are involved in an information product, or if it is a physical item with many variations that people come back for often, for example if I were selling Pandora charms or something... new ones come out all the time and could be promoted.

    So to any still reading, what are your thoughts on this? Are there niche areas where building a list really doesn't make sense, like I've lead myself to believe up until recently?
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    • Profile picture of the author ELK
      What kind of information are you putting in your articles? If you're creating long informative articles that people can put on their sites, then put that quality of information in your email series. It's like sending a bit of goodness right to their email box - similar high quality, maybe different exact topics (or similar but in different wording) from your website, but it's like reminding them that you are there. Repeat visitors will probably build some trust with you and visit again.

      Maybe if the price goes down or new options become available, you can get out a broadcast. Whatever you think the reasons people want to buy from you in the first place (or their objections), you could possibly address those in your email campaign.

      Honestly, if you are writing articles to syndicate, you have enough general info about your niche to do an email series. Every few emails, be a little more convincing and enticing about why you want them to "click here". That people would sign up means they want to hear more of what attracted them in the first place!

      Start by writing 5 or maybe 10 emails at first and schedule them to be sent out maybe a couple days apart for the first two or three to keep you in their minds at the beginning, then spread them out more. People on the forum talk of intervals anywhere from 3 days to about a week in between emails.

      Take two or three emails to introduce yourself, your website, welcome them to the list, tell them what kind of quality information you'll be sharing with them. And maybe every 3 messages or so (this varies according to many different warriors) give more of a pitch in the second half of an informative email. This can at least be a start, so that when people sign up you have something ready for them. It'll give you some time to keep writing "ahead of them" as they sign up.

      Not to say that the "drop by" customer won't buy something. But if somebody bothers to give their email to hear more, I'd say that immediately makes them more targeted and easier to convert. I don't have much experience with my list yet - still working on it! But the principles are so much clearer to me now on why this works.

      Sorry if this was rambly - it's late. Good luck and do provide an update!
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    • Profile picture of the author celente
      Originally Posted by LegionNate View Post

      Celente, I'm glad you make mention of that, it's a point that has been on my mind. I have just barely started now to do this. I am basically just going to do this on blind faith. I have heard so many times from countless people, BUILD A LIST, BUILD A LIST, BUILD A LIST!, ?
      Well I know alot of the smart warriors say this in here.

      You know....they aren't just saying this to fill in white space with VERBATIM!

      The next question I always get asked, is "when should I build a list"

      To which I reply to them. "YESTERDAY"

      You hear people say it, you read it in here time and time again....but yet People are not BUILDING THEIR LIST!:rolleyes: :rolleyes:
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    • Originally Posted by LegionNate View Post

      So to any still reading, what are your thoughts on this? Are there niche areas where building a list really doesn't make sense, like I've lead myself to believe up until recently?
      Even in niches where there aren't items to cross promote, you still want to build a list.

      The entire purpose of the list in my eyes and what I use them for is to PRE SELL to my future customers. I don't care if I never sell another product to them (which I can), but to get the chance to earn their trust enough to buy in the first place.
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    • Profile picture of the author celente
      Originally Posted by LegionNate View Post


      Well, its' not my main niche, but as an example I dropship large bean bag chairs. And the main niche I'm working in is another large item that I dropship. To me, it seems that these are stand-alone products. I'm not aware of anything can be cross-sold, up-sold or any kind of sold at all. I think that is why I have put off building a list for so long. It always seemed like something to do if you are involved in an information product, or if it is a physical item with many variations that people come back for often, for example if I were selling Pandora charms or something... new ones come out all the time and could be promoted.
      I like how the lazy people always say "well, ya know I do not need to build a list in my niche."

      HOGWASH!

      If I was selling fake vomit, I would build a list and tell them the benefits of why having fake vomit next to them on train will keep their seat spare in the mornings going to work. Give them benefits, make it hard for them to say no.

      If your case, you can sell all sorts of stuff. People who sit in bean bags just want to kickback and chill out. Maybe they are stressed so you can sell them those, or affiliate offers to those sorts of products.

      Even sell them larger beans, or smaller beans. Or Bean bags for the dog. I do not know you will be amazed whats out there. There are tons of things you can offer these people.

      Listbuilding can be incorporated into any business. I just gave you one for selling fake vomit. LOL. Remember you are not building a list, you are building a relationship with your customer, and gaining trust. Making it harder for them to say NO to what you are offering. If you can do that, you can sell anything on email. I know I have over the years.

      Just my 2 cents.
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      • Profile picture of the author JohnMcCabe
        Nate, you're focusing on the product when you say there is nothing else to offer. Shift your focus to the buyer.

        They bought a bean bag chair. What else can you offer them? Maybe a table stand like a TV tray. A laptop desk. More casual furniture. Heck, more cheap furniture. Focus on what your buyers are trying to achieve, and match that to items you can offer them.

        After you make your pitch for the main item you want to promote, you become like a matchmaker. And when you pitch to your list, it doesn't always have to be something for sale. It could be something free, like a report or article, a link to a video or a before-and-after decorating blog. If you can source something similar to what's in the 'after', you might make added sales.

        Put your imagination into high gear...
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  • Profile picture of the author LegionNate
    SMALL UPDATE:

    I have been sending content out to my list of websites I've found (which numbers just over 100 sites) and people are very receptive. I am finding a few more people than I originally thought that are asking for unique content, not to be published anywhere else. Against the advice of some here in the forum I have obliged ONLY if they ask for a smaller article (400-600) words, and if my analysis leads me to believe that their website is awesome. Awesomeness is measured by all the usual metrics you would imagine. Anyway, that part is worth a test I think.

    I will be coming back with more thorough analysis, including numbers, after giving it a bit more time.

    I do have one question about my sales funnel. I have about 50 pieces of content that I have written up that I am going to be sprinkling into my auto-responder. I knew going in I wanted to prepare that so people wouldn't quit hearing from me after two weeks.

    When people opt-in I take them to get a free report, and on that same page I offer a "$50 off any product, today only" sort of thing. Good idea? Bad idea? Beyond that I haven't included links to sell anything at all. I mean nothing. Just 50 articles of what I believe to be good content. My idea now is go go back and have some more offers here and there. Keep in mind I only sell 6 physical products. Any ideas on how I might add offers and promotions and the like in this system I've set up? Thanks for any help!
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    • Profile picture of the author JohnMcCabe
      Assuming that each article is at least somewhat related to at least one of the products, you could use the old Columbo approach.

      'By the way, you might benefit this way if you picked up a copy of thus and such here. Use the link in the email and get x% discount.'

      Low key, but there in every email.
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  • Profile picture of the author LegionNate
    John - thanks for the info. So sort of as a P.S. at the bottom of each email? Yes, each article definitely relates well enough to the physical products I dropship.
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  • Profile picture of the author Dann Vicker
    I did read through the whole list here and was particularly impressed with Alexa's persistence on why funneling your traffic into listbuilding is the prima facie of internet marketing.

    Keen to see your results too.
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  • Profile picture of the author travlinguy
    Here's a useful tidbit for people looking for syn sources. Find a popular author in your market and do a search on him/her. Then just reel in all the sites where you find their syndicated content.
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  • Profile picture of the author Dani723
    This is very interesting reading, I'm just trying to get into article syndication myself. I can't aim for a living governed by the whim of Mr Big G, it's just too stressful!

    Congratulations LegionNate on your progress so far in building your list, and building your list of sites to publish to.

    There's a fair bit of talk about how to actually convert using syndication. I've got 8 Wordpress blogs setup selling the same one product in the same niche. I've often read that we should target our sites as much as possible to rank well in Google.

    But when you're looking for traffic and sales through syndication, it's quite a different proposition. Would we then be advised to build Wordpress blogs in a more general way.

    E.G, right now, my blog is setup with URL: 'affilateproductname' plus words such as 'review' or 'scam'. Should I setup a new blog with URL 'subnichename', and target 4-5 products?

    This would suit a list building strategy more. The problem with list building through my 8 Wordpress blogs on one product is that nearly all the content on those sites is about just that product, if I built a list about it, it would read as promotional spam, or even if I worded it carefully and informatively, it just wouldn't be broad enough or interesting enough for them to stay subscribed.
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