One of the ebooks I sell has a sales page that has about 850 unique hits a day. The ebook sells for somewhere around $46. From these hits I make about four (sometimes more) sales a day (or just short of about $200) and never, ever does anyone ever request a refund. So I got to thinking, I sure would like to get $1 for every unique hit to my sales page ($850 a day) as opposed to $200 a day in sales!
So, my idea formulated. Could these 'potential customers' actually all become REAL buyers if the product was set to only $1? Could I actually make $500 - $850 a day instead of only $200?
Then I started thinking: I use PayPal and PayPal charges 2.9% plus 0.30 per sale. That would pretty much eat up the whole $1! So, if I raise the price to a mere $2.50 I would make about $1.80 per sale. IF only half of my unique hits purchased at ONLY $2.50 I would clear about $765 a day - far better than the $200!
Makes sense, no? Would YOU buy a great ebook that you really wanted if the price was only $2.50 "TODAY ONLY"?
So I set the price at $2.50 - claimed it was a 'special one-day sale' (and it was)...(and, as a note, I wouldn't offer this deal to my 'list' as it would really upset all the previous buyers who paid the full $46!)
Here are my results of my special 'one-day only' sale.
5 sales at $2.50 = profit about $9
1 refund request = profit now down to only $7.20 (my first refund request LOL)
AND, the REAL KICKER...
....1 sale at the original price of $46 (the option was there!) = profit of about $44.50!
And that, my fellow Warriors, is how not to do it!
Maybe it's true that people really do think the MORE they pay the BETTER and more LEGITIMATE the product is :confused: