How to know a sites worth?

18 replies
Sorry if I'm posting in the wrong forum, just trying to find out how to determine my sites worth. I never sold a site before I have a site that over the last 6 months averages over 36k unique visitors a month. I use adsense and last month I made over $1500 and this month Im on track to make over $2000. How would I go about determining the value of the site? I dont want to give the domain out. Can anyone help point me in the right direction?

I'm a developer full time and thought if I could sell this site it would help fund to start doing other sites.
#sites #worth
  • Profile picture of the author money fan
    Banned
    Some people just base it on monthly income times 12-18. There are other ways of doing it which you can google.
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    • Profile picture of the author Sillysoft
      Yeah I tried googling and all I got were sites with their enter your domain name here to find out how much it is worth. Maybe Im typing in the wrong search term? Anyway, thanks for the information.
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      • Profile picture of the author JeffHylands
        Originally Posted by Sillysoft View Post

        Yeah I tried googling and all I got were sites with their enter your domain name here to find out how much it is worth. Maybe Im typing in the wrong search term? Anyway, thanks for the information.
        Don't use those things, they are crap and not true value at all.
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      • Profile picture of the author patJ
        Originally Posted by Sillysoft View Post

        Yeah I tried googling and all I got were sites with their enter your domain name here to find out how much it is worth. Maybe Im typing in the wrong search term? Anyway, thanks for the information.
        Lol. Those sites are crap anyway. Don't trust them. They just look at superficial stuff and pull a number out of their digital ass.
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  • Profile picture of the author JeffHylands
    There are so many factors. How are your rankings? What is Your monthly revenue/profit? How professional does the site look? If someone is going to pay top $ for a site they expect top $ when they put their magic into it. I had an ecommerce website I created in last year and within six months had over 20k in sales (not profit) and sold for $7,000 on Flippa. I had another bidder that would have paid well over 10 grand but he was working when auction ended sucks for me but that's the life of this business.
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    • Profile picture of the author Sillysoft
      Originally Posted by JeffHylands View Post

      There are so many factors. How are your rankings? What is Your monthly revenue/profit? How professional does the site look? If someone is going to pay top $ for a site they expect top $ when they put their magic into it. I had an ecommerce website I created in last year and within six months had over 20k in sales (not profit) and sold for $7,000 on Flippa. I had another bidder that would have paid well over 10 grand but he was working when auction ended sucks for me but that's the life of this business.
      Well the domain is a long tail domain and all the traffic is organic. Its not a big site, almost 500 pages. And its just informational stuff, however almost all the pages rank on the first page for their keyword term. All Im using is adsense for revenue. I was thinking of selling it on flippa but didnt know what price I should ask for.
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      • Profile picture of the author JeffHylands
        Originally Posted by Sillysoft View Post

        Well the domain is a long tail domain and all the traffic is organic. Its not a big site, almost 500 pages. And its just informational stuff, however almost all the pages rank on the first page for their keyword term. All Im using is adsense for revenue. I was thinking of selling it on flippa but didnt know what price I should ask for.
        Start it at $1 put a reserve of what your comfortable with, and see where the bids take you, if you like a certain price you can always take of your reserve or negotiate with people interested in your site.
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        • Profile picture of the author Sillysoft
          Originally Posted by JeffHylands View Post

          Start it at $1 put a reserve of what your comfortable with, and see where the bids take you, if you like a certain price you can always take of your reserve or negotiate with people interested in your site.
          Thanks for the tip. Do you recommend keeping the url private? I understand that my site isn't the next Facebook or some big ticket item, I just have read horror stories of people posting their domains and getting clicked bombed on their adsense stuff and getting banned or people just getting the available domain and copying your site. (It has happened to me in the past with regards to duplicating one of my sites)
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          • Profile picture of the author JJPerkins
            Originally Posted by Sillysoft View Post

            Thanks for the tip. Do you recommend keeping the url private? I understand that my site isn't the next Facebook or some big ticket item, I just have read horror stories of people posting their domains and getting clicked bombed on their adsense stuff and getting banned or people just getting the available domain and copying your site. (It has happened to me in the past with regards to duplicating one of my sites)
            I've only just started on Flippa but I've read that it's a good idea to switch off your adsense while it's listed to avoid clickbombing.

            Not being sure what our sites are worth either, we've gone for low start bid to get them going, a high BIN just in case and a reserve of 9 x monthly revenue.
            It'd be nice to get rid of them but we're not giving them away!
            Jillian
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  • Profile picture of the author sbucciarel
    Banned
    How much income history do you have? It's better to have at least 6 months earning stats before selling it for top dollar. On Flippa you should get at least 10 x monthly income, maybe more.
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    • Profile picture of the author Sillysoft
      Originally Posted by sbucciarel View Post

      How much income history do you have? It's better to have at least 6 months earning stats before selling it for top dollar. On Flippa you should get at least 10 x monthly income, maybe more.
      The site has been using adsense for the past 4 years, however it didnt start making decent money until last year and its going up each month. The last 6 months I have averaged close to $1000 per month in adsense revenue, I pay $15 a month in hosting.
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      • Profile picture of the author fellowgeek
        Originally Posted by Sillysoft View Post

        The site has been using adsense for the past 4 years, however it didnt start making decent money until last year and its going up each month. The last 6 months I have averaged close to $1000 per month in adsense revenue, I pay $15 a month in hosting.
        I have a friend that swears by flippa.com. his main source of income is to build sites and then sell them on flippa. some of the sites he makes are crappy but they generate lots of traffic and income. If you dont mind let us know the url to your site so we can take a look.

        I'd suggest just list your site on flippa for a little bit more than what you expect to get paid for it and see if you get any good bids.
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        • Profile picture of the author Sillysoft
          Originally Posted by fellowgeek View Post

          I have a friend that swears by flippa.com. his main source of income is to build sites and then sell them on flippa. some of the sites he makes are crappy but they generate lots of traffic and income. If you dont mind let us know the url to your site so we can take a look.

          I'd suggest just list your site on flippa for a little bit more than what you expect to get paid for it and see if you get any good bids.
          Yeah thinking that is the best route, just get concerned with the privacy issue. I guess I should just tuck the skirt in and give it the old college try.
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  • Profile picture of the author Joan Altz
    Flippa is a fickle market. If I were you, I would sit on it another 6 months before trying to sell it since it has only started making money recently. The more revenue you can show proof of that you have earned, the better chance you have of selling it for a very good price. Since the earnings are going up, just wait a little longer; then sell when it is at a higher earnings peak.
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    • Profile picture of the author Sillysoft
      Originally Posted by Joan Altz View Post

      Flippa is a fickle market. If I were you, I would sit on it another 6 months before trying to sell it since it has only started making money recently. The more revenue you can show proof of that you have earned, the better chance you have of selling it for a very good price. Since the earnings are going up, just wait a little longer; then sell when it is at a higher earnings peak.
      Hmm.. Ok, yeah for 2011 the lowest I made in a month is $200.
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      • Profile picture of the author fellowgeek
        Originally Posted by Sillysoft View Post

        Hmm.. Ok, yeah for 2011 the lowest I made in a month is $200.
        So maybe I missed it, but can you tell me how long you had the site? my site is a year old and still loosing money, In the past couple of months I make slightly over $100 on adsense and spend $400 to pay the writers. ouch!
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        • Profile picture of the author Sillysoft
          Originally Posted by fellowgeek View Post

          So maybe I missed it, but can you tell me how long you had the site? my site is a year old and still loosing money, In the past couple of months I make slightly over $100 on adsense and spend $400 to pay the writers. ouch!
          Actually I am mistaken, must of been looking at the wrong domain. I have had this domain for over 2 years not 4. Sorry for the misinformation.

          All I do is pay $15 a month on hosting, I just get organic traffic on the information I have on the site, dont need articles at all. Though I did write a couple but I am an awful writer.
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  • Profile picture of the author jt808
    You should never accept less than 10x the monthly income at minimum. You should also consider taking your profit and reinvesting in back into your business to increase productivity.

    The key ingredient to success to to find out how you can give even more value to your customers.

    Ask yourself "How can I give even more value to my customers?"

    Selling your website might not be the answer you come up with.

    Cheers,
    Joshua
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