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Is January the worst month for Amazon affiliates?

by davidtong
36 replies
Just curious... After all the Black Friday and Xmas buying frenzy, is January the natural 'dip' month for Amazon sales for you as an affiliate?
#affiliates #amazon #january #month #worst
  • Profile picture of the author RayW
    It's the biggest decline in sales (after shopping season), but no, it's not the worst month of the year.
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    • Profile picture of the author Ben Armstrong
      Originally Posted by Ray Wynn View Post

      It's the biggest decline in sales (after shopping season), but no, it's not the worst month of the year.
      Which month is?
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      • Profile picture of the author RayW
        Originally Posted by Ben Armstrong View Post

        Which month is?
        I don't know, maybe June or July.. Depends on which products you're promoting.
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  • Profile picture of the author Ben Armstrong
    This is my first January making money as an Amazon affiliate but I've often heard that it's a very slow month.

    I'm actually doing better in January than I did in October through December, however most of my sales are from 1 product. All other sales have been well down.
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  • Profile picture of the author Landoy
    got 35 sales in december, so far 1 in january Good im not the only one
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  • Profile picture of the author davidtong
    My clicks (and of course, orders) dropped quite a bit in January, from 3-digit total orders the past couple of months to 15 so far this month LOL, but I'm not surprised, even myself, I haven't bought any 'non-essentials' this month hehe.
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  • Profile picture of the author PPC-Coach
    I'd say late July, early August are worst in North America.

    Maybe the opposite on the other side of the world?
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    • Profile picture of the author kiwiviktor81
      Originally Posted by PPC-Coach View Post

      I'd say late July, early August are worst in North America.

      Maybe the opposite on the other side of the world?
      Nah, we get a double hit - Chrimbo comes with summertime, so it kind of evens itself out.
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  • Profile picture of the author redstanford
    i'm actually doing good this month.

    made almost $1700 in December with only one site not maxed out traffic-wise.

    i expected sales to fall way off.

    as of right now i'm on pace for $800-$950 in January. again from one site so i'd say that's pretty good.

    most of the sales in December were not for the product i was promoting but for DVD's, Barby-related stuff, shoes, etc

    edit: basically i've had about the same amount of product link clicks as i did in December, just buyers were more active once they arrived last month
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  • Profile picture of the author Roell
    Traffic down about 50% and sales are non-existent... not good.
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    • Profile picture of the author redstanford
      Originally Posted by Roell View Post

      Traffic down about 50% and sales are non-existent... not good.

      hmm that is strange. did you drop in the rankings at all?
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      • Profile picture of the author Roell
        Originally Posted by redstanford View Post

        hmm that is strange. did you drop in the rankings at all?
        No that I can tell. I chalk it up to the post holiday hangover. I assume most people have overspent during the holidays and now have put the brakes on any sort of ancillary spending.
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        • Profile picture of the author thedog
          Not for me anyway... I'm doing almost the same as December.

          I did make a load of tweaks, but I'm still surprised by those numbers.
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        • Profile picture of the author redstanford
          Originally Posted by Roell View Post

          No that I can tell. I chalk it up to the post holiday hangover. I assume most people have overspent during the holidays and now have put the brakes on any sort of ancillary spending.

          yea maybe. i know i personally have cut back spending. that said, hopefully February will be more accommodating for you. best of luck!
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  • Profile picture of the author hustlinsmoke
    Jan. is bad for alot of things. Rest. slow down, malls slow down. Internet sales slow down. People do not want to spend money, what it is good for is new years resolutions. But thats almost over too.
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    • Profile picture of the author TBInternetMarketing
      Yea I've noticed a big drop in sales this month with my Amazon sites. The traffic has dipped slightly, but not that much, but the conversions are definitely down. Must be people just window shopping because they have no money left after Xmas
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  • Profile picture of the author feliciayapsl
    For me, it's pretty much the same. Did better than expected
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  • Profile picture of the author NateRivers
    My Jan is outpacing Dec for amazon sales so far- pretty weird but weirder things have happened.
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  • Profile picture of the author YasirYar
    It has a lot to do with what products you are promoting, from what I have noticed. Some people seem to do exceptionally well in Jan - winter related products etc. However, yeah, most people seem to be out of liquid cash after the holidays etc, so a lot of people find themselves with less sales in January
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  • Profile picture of the author zaco
    btw guys how much traffic are you getting and what conversion do you guys get.. just curious to know because everybody talks about clicks and orders but nobody mentions how much traffic they are getting and how many of them click whether they buy or not..
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  • Profile picture of the author ninal
    Conversion rate is certainly down on my end. Income wise - based on current stats, I'm expecting a 40% dip from December's income. I couldn't really pinpoint on how bad/good this month is because my ranking has been jumping almost every week so traffic hasn't been that consistent.
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  • Profile picture of the author SeoKnightsInc
    That all depend upon the product you sale. All the months are good for a evergreen product and trending topics gets there momentum for few time and then fade out.
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  • Profile picture of the author Bill_Z
    Although I just started building Amazon sites I would imagine it would depend on the products you are writing about. However overall I'm sure sales are down in Jan from Dec as most people don't buy much having spent alot during Christmas.
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  • Profile picture of the author JerrickYeoh
    No doubt that they must be some influence in sales while new year and Christmas just pass for the last month and everyone need to planning for their money again in 2012. It will be recover next month.
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    • Profile picture of the author Hamida Harland
      It's one of my worst months because I mostly focus on the Black Friday to Christmas period.

      It depends on what you're promoting though. A friend of mine promotes almost exclusively exercise related products (P90X and other Beachbody programs, exercise machines etc) and January is one of his best months.

      There is no one 'best' or 'worst' month - it varies.
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  • Profile picture of the author SarahZT
    I guess it depends what niche you're in as Hamida said. I always experience a dip in January only because December is such as good month due to the Holiday sales... the summer months are definitely the lowest.
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  • Profile picture of the author Targeted Traffic
    it's basically a low time for many businesses because most people are still recovering from the Holiday expenses
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  • Profile picture of the author matt5409
    It's niche dependent, and don't let anybody tell you otherwise. Of course, when compared to the holiday season, it's going to be lower, but Jan-Oct is no different.

    You think if you're selling fitness equipment you're going to be better off in a few months? January is the time for this - as I said - niche dependent.
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  • Profile picture of the author Big Al
    Mine are down so it's a slower month for me too.

    Part of the reason is that I'm also building sites back up after getting hacked back in November -- that sucks.
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  • Profile picture of the author Andy777
    So far in January I have made more than in December, with same traffic amount.

    I guess it comes down to what items are involved.
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  • Profile picture of the author ICCGAMES
    My earnings drop from $3000 to $30 this january. It's probably the worst month for me.

    Nov - 250 | Dec - 3000 | Jan - just 30 bucks so far
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    • Profile picture of the author thedog
      This is actually my best month so far!

      I'm up to $1,568 so far... gunning for the big $2k! It's gonna be close, only 5 days left.

      And most of this is from 1 site.

      I expect it to drop off in Feb... but I've other sites waiting in the wings.
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  • Profile picture of the author Tessa Holmes
    Just change of strategy - From Holiday shopping to Weight Loss options (After Holidays ;-) and preparation for Valentine's day and summer, spring time (vacations, trips and weight loss again).
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  • Profile picture of the author Long Beach Nathan
    January is just a bad time for business in general, but people are getting their tax returns now, so I'd expect things to pick up in February.
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  • Profile picture of the author billurell
    Yes. Steady increases in all months prior down 40% in Jan...But Dec was 250% better than Nov.lol
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  • Profile picture of the author Tech19
    Typically it has been my slowest month, or in the top 3. Depends on what your specific niche is
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