Is January the worst month for Amazon affiliates?

by davidtong

Posted: 11 years ago 36 replies

INTERNET MARKETING

Just curious... After all the Black Friday and Xmas buying frenzy, is January the natural 'dip' month for Amazon sales for you as an affiliate?

#affiliates #amazon #january #month #worst

RayW 11 years ago

It's the biggest decline in sales (after shopping season), but no, it's not the worst month of the year.
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- Ben Armstrong 11 years ago
  
  Originally Posted by Ray Wynn
  
  It's the biggest decline in sales (after shopping season), but no, it's not the worst month of the year.
  
  Which month is?
  
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  RayW 11 years ago
  
  Originally Posted by Ben Armstrong
  
  Which month is?
  
  I don't know, maybe June or July.. Depends on which products you're promoting.
  
  Thanks
  
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Ben Armstrong 11 years ago

This is my first January making money as an Amazon affiliate but I've often heard that it's a very slow month.

I'm actually doing better in January than I did in October through December, however most of my sales are from 1 product. All other sales have been well down.
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Landoy 11 years ago

got 35 sales in december, so far 1 in january Good im not the only one
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davidtong 11 years ago

My clicks (and of course, orders) dropped quite a bit in January, from 3-digit total orders the past couple of months to 15 so far this month LOL, but I'm not surprised, even myself, I haven't bought any 'non-essentials' this month hehe.
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PPC-Coach 11 years ago

I'd say late July, early August are worst in North America.

Maybe the opposite on the other side of the world?
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- kiwiviktor81 11 years ago
  
  Originally Posted by PPC-Coach
  
  I'd say late July, early August are worst in North America.
  
  Maybe the opposite on the other side of the world?
  
  Nah, we get a double hit - Chrimbo comes with summertime, so it kind of evens itself out.
  
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redstanford 11 years ago

i'm actually doing good this month.

made almost $1700 in December with only one site not maxed out traffic-wise.

i expected sales to fall way off.

as of right now i'm on pace for $800-$950 in January. again from one site so i'd say that's pretty good.

most of the sales in December were not for the product i was promoting but for DVD's, Barby-related stuff, shoes, etc

edit: basically i've had about the same amount of product link clicks as i did in December, just buyers were more active once they arrived last month
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Roell

11 years ago

Traffic down about 50% and sales are non-existent... not good.

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redstanford

11 years ago

Originally Posted by Roell

Traffic down about 50% and sales are non-existent... not good.

hmm that is strange. did you drop in the rankings at all?

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Roell

11 years ago

Originally Posted by redstanford

hmm that is strange. did you drop in the rankings at all?

No that I can tell. I chalk it up to the post holiday hangover. I assume most people have overspent during the holidays and now have put the brakes on any sort of ancillary spending.

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thedog 11 years ago

Not for me anyway... I'm doing almost the same as December.

I did make a load of tweaks, but I'm still surprised by those numbers.
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redstanford

11 years ago

Originally Posted by Roell

No that I can tell. I chalk it up to the post holiday hangover. I assume most people have overspent during the holidays and now have put the brakes on any sort of ancillary spending.

yea maybe. i know i personally have cut back spending. that said, hopefully February will be more accommodating for you. best of luck!

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hustlinsmoke 11 years ago

Jan. is bad for alot of things. Rest. slow down, malls slow down. Internet sales slow down. People do not want to spend money, what it is good for is new years resolutions. But thats almost over too.
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- TBInternetMarketing 11 years ago
  
  Yea I've noticed a big drop in sales this month with my Amazon sites. The traffic has dipped slightly, but not that much, but the conversions are definitely down. Must be people just window shopping because they have no money left after Xmas
  
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feliciayapsl 11 years ago

For me, it's pretty much the same. Did better than expected
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NateRivers 11 years ago

My Jan is outpacing Dec for amazon sales so far- pretty weird but weirder things have happened.
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YasirYar 11 years ago

It has a lot to do with what products you are promoting, from what I have noticed. Some people seem to do exceptionally well in Jan - winter related products etc. However, yeah, most people seem to be out of liquid cash after the holidays etc, so a lot of people find themselves with less sales in January
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zaco 11 years ago

btw guys how much traffic are you getting and what conversion do you guys get.. just curious to know because everybody talks about clicks and orders but nobody mentions how much traffic they are getting and how many of them click whether they buy or not..
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ninal 11 years ago

Conversion rate is certainly down on my end. Income wise - based on current stats, I'm expecting a 40% dip from December's income. I couldn't really pinpoint on how bad/good this month is because my ranking has been jumping almost every week so traffic hasn't been that consistent.
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SeoKnightsInc 11 years ago

That all depend upon the product you sale. All the months are good for a evergreen product and trending topics gets there momentum for few time and then fade out.
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Bill_Z 11 years ago

Although I just started building Amazon sites I would imagine it would depend on the products you are writing about. However overall I'm sure sales are down in Jan from Dec as most people don't buy much having spent alot during Christmas.
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JerrickYeoh 11 years ago

No doubt that they must be some influence in sales while new year and Christmas just pass for the last month and everyone need to planning for their money again in 2012. It will be recover next month.
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- Hamida Harland 11 years ago
  
  It's one of my worst months because I mostly focus on the Black Friday to Christmas period.
  
  It depends on what you're promoting though. A friend of mine promotes almost exclusively exercise related products (P90X and other Beachbody programs, exercise machines etc) and January is one of his best months.
  
  There is no one 'best' or 'worst' month - it varies.
  
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SarahZT 11 years ago

I guess it depends what niche you're in as Hamida said. I always experience a dip in January only because December is such as good month due to the Holiday sales... the summer months are definitely the lowest.
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Targeted Traffic 11 years ago

it's basically a low time for many businesses because most people are still recovering from the Holiday expenses
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matt5409 11 years ago

It's niche dependent, and don't let anybody tell you otherwise. Of course, when compared to the holiday season, it's going to be lower, but Jan-Oct is no different.

You think if you're selling fitness equipment you're going to be better off in a few months? January is the time for this - as I said - niche dependent.
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Big Al 11 years ago

Mine are down so it's a slower month for me too.

Part of the reason is that I'm also building sites back up after getting hacked back in November -- that sucks.
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Andy777 11 years ago

So far in January I have made more than in December, with same traffic amount.

I guess it comes down to what items are involved.
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ICCGAMES 11 years ago

My earnings drop from $3000 to $30 this january. It's probably the worst month for me.

Nov - 250 | Dec - 3000 | Jan - just 30 bucks so far
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- thedog 11 years ago
  
  This is actually my best month so far!
  
  I'm up to $1,568 so far... gunning for the big $2k! It's gonna be close, only 5 days left.
  
  And most of this is from 1 site.
  
  I expect it to drop off in Feb... but I've other sites waiting in the wings.
  
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Tessa Holmes 11 years ago

Just change of strategy - From Holiday shopping to Weight Loss options (After Holidays ;-) and preparation for Valentine's day and summer, spring time (vacations, trips and weight loss again).
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Long Beach Nathan 11 years ago

January is just a bad time for business in general, but people are getting their tax returns now, so I'd expect things to pick up in February.
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billurell 11 years ago

Yes. Steady increases in all months prior down 40% in Jan...But Dec was 250% better than Nov.lol
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Tech19 11 years ago

Typically it has been my slowest month, or in the top 3. Depends on what your specific niche is
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