How to make money off a coffee website?

Hey Waterburn,

I am not sure if you are interested in a JV, I can help you in monetizing this traffic.. what countries are you getting the visitors from

Wow..That's a LOT of traffic.
I think you should be monetizing it quite well for the amount of traffic you have.

I would double check placement of banners and ads.
Also the style of advertising can affect click thrus and income.

You obviously have the traffic to make a lot of money, but there must be something wrong on your site.
How is your content? Does it make the reader want to know more?

How about looking for some CPA programs?

what is your coffee website address ? let me see the website and get back to you. I opened your signature link but it goes to something to do with killing bed bugs.

CPA - any specific suggestions? It seems my visitors are not too interested in buying coffee products. I definitely have not tested different designs - perhaps that is something to try. I have tried several coffee CPA offers on the website "offerbuzz", but not much success.

I have some Amazon links too, but they are not doing well either.

I could use more and better content, to be honest. I have a bunch of simple coffee drink recipes, and tips relating to coffee, latte, espresso, etc.

An idea would be to sell unique recipes for alcoholic coffee drinks, and ways to make coffee, latte, cappucino, espresso, etc, but I don't have good enough content to create such a product.

The answer to this depends entirely on what search terms you're ranking for.

Without knowing, there's no real way to give you worthwhile advice.

You may try to create a empty advertisement slot and allow others to post their banner ads in your website.
You may do a subcategories as directories to all coffee business.

* reviews of coffee machines
* stock photography or artwork
* personalised images or cards (write someones name in marshmallows?)
* "buy a coffee" send a friend paypal money gift
* support and write about charities
* statbucks vs independent type articles

Will the above get you money directly? Most of them, no, but it will enable you to cast your net wide, grow some links and build a sustainable business.

Thanks, good ideas.

Perhaps I should try the "advertise here" idea - I have not tried that and perhaps I can land a good deal that way.

Buy someone a coffee - sounds like fun.

Hey man,

My advice would be to look at a coffee dropshipper, and set up a store on your webpage. With the amount of traffic you have, it could be an easy 5-10k per month for you!

With the targetted traffic you're getting, CPA offers and adsense really aren't worth it. Remember that physical products will always make a lot more money for you than any affiliate network will.

I think that if the majority of your visitors are coming to your website to learn how to make a latte or an Americano, it may be difficult to convert this type of traffic. These visitors are looking for free information, not looking to buy anything.

Have you tried coffee recipe books (sorry if I missed this in your posts)? Lots of these on Amazon... You may have to presell them some, e.g., below your latte recipe say: there are lots of other creative and delicious latte recipes in this coffee lovers recipe book <amazon link here>.

If you don't have much competition and unique, high quality content you might consider content locking as another solution.

How about Starbucks/Dunken Donuts gift card like email/zip submit CPA offers? Check Offer Vault. Lots of these out there.

I feel your pain regarding poor conversions. A couple of my earliest websites are in the video game niche and each one gets over 2K unique visitors a day, but I only make ~10 USD on a good day. Not all visitors are created equal.

Consider branching out and targeting keywords that would bring in potential coffee, coffee machine buyers. Do reviews of coffee machines, etc.

Good luck!

Two things come to mind
Amazon coffee maker reviews
Buy coffee of the month gifts for people (Google coffee of the month club and there are lots of them, including some on Amazon)

My top search terms are informational, not buying keywords.

I'll try some of the tips in this thread and see how it goes. Thanks!

Coffee of the month club gets my vote.

Wow 11k unique traffic a month is great!

I would definitively test a few different options outside of the Adsense & Amazon realm.

You might find multiple webmasters willing to pay a weekly/monthly rate that will produce more profits than Adsense or Amazon commissions.

Also, I would look into some quality informational programs or eBooks - I'm sure there are a few quality ones out there that pay a good %.

Tweaking and testing will ultimately get you the results that will maximize your profit potential with this site.

Good luck and keep us posted!

Media buys - how do I find something for this coffee website?

Lots of traffic? Well, I have another site that gets 62,000 per month. Perhaps I should do media buys there too? Hopefully someone here can point in me in the right direction.

My advice would be to join the Amazon affiliate program and offer coffee grinders and such. You could also join a coffee mlm if you want to go that direction. If not, definitely go with the amazon affiliate route.

I would also try reviewing different types of coffee and then putting a some type of affliate sales link to the product if you can find something like that. Coffee freaks are nuts about their coffee and there's a lot of complexities to the different roasts and beans. It borders on the fanatic level of those hardcore wine enthusiasts.

Also try to figure out what it is your viewers are looking for and/or reading when they come to your site. If it's about roasting your own coffee, think of supplies you can sell them to help with that. If it's coffee drinks, think of all the recipes and items (barware, flavors, etc) that can be sold with that. If you can figure out what your customers want, you can sell it to them.

I am an information product producer so my answer will always be to look at what kind of information product you could create for your coffee lovers.

First thoughts would be creating an info product about how to make the World's best coffee recipes at home with simple ingredients that look and taste exactly like the original and save you money from having to go out and buy it every time you want a fix.

You could produce videos for this product so your customers will know exactly how to do it. Also you can offer a free bonus about what kinds of treats go well with each different coffee recipe.

You can also produce a Coffee News newsletter with different elements to it so people can print it and read it while enjoying their morning coffee. This newsletter can be general interest... things fun to read while drinking their coffee.

Great tips, I really appreciate it!

I am going to try and contact some potential advertisers for an exclusive ad on my site, and see if they are interested.

Not sure I have the time and talent for what Mike is suggesting, but it does sound like a great idea.

Wow! You had a good start man, getting 11,000 unique visitors in a month? You should try selling some advertising space for your clients to put their coffee-related banner ads every month. This is just one way to earn you some good money. Selling an eBook about coffee- related is also another good example for you to make money with your coffee website.

Mimic Wine Library TV but with Coffee... Hustle and you'd have a winner!

You should focus on building a list.

Then you can sell anything related to coffee to your list.

Try the following methods:

1) Get some CPA offers and send them to your list.
2) Send them Amazon Aff lInks to products or guides.
3) Send them CLickbacnk Product offers.

These three would get you good money in my opinion.

you should be earning pretty well off of Adsense with that much traffic. Check the placement of your banners.

Well the sad news is I got hit bad by a Google update... I was top 1 or 2 for years, now I dropped off significantly. I asked for help on the Google Webmaster forum but they all said "you have a crappy MFA site, you get what you deserve" - type of answer... not very fun.

here's some ideas for u:
1. build a list
2. play with some cpa offers
3. media buy - sell ad space.

I would recommend that you put a coffee lovers newsletter opt-in box on your website to collect names and build a list of coffee lovers. You could then market coffee related products to them.

I'd have a good look round some of the CPA offers out there

I'm actually setting up a coffee website for a client of mine. They've found a dropshipper and are about to start selling the stuff online.

Hi,

That's a lot of traffic. If affiliate products don't work, you could try looking for several businesses out there in the coffee niche and allow them to put ads on your website. You could also create reviews for them which in the end promotes their business.

By the way how's your email marketing for your site?

I would import coffee and sell it yourself. Then build a list with your customers so you can send them offers and what not. 11000 a month is not a laughing matter good job.