Increase your business 10X

8 replies
It's so simply yet to important...

Take care of the customers you already have and treat them like gold.

It's probably been said a 100 times on this forum and probably will be said another 100 times or more. But so few seem to get it.

We all know it takes either more time or more money to get a customer, then it will cost to keep one. You've already sold them once, statistics prove people will and do buy again. That is, until you blow them off.

I've lost count how many marketers I've never gotten a reply back from, either for something important or just a quick question. I'm not being a complainer, just the fact that many have lost my future business. I am also not going to recommend them to any one else.

Many preach about the backend being the silver lining, well if you can't take care of the front end, how much of a back end will there be? How much could you be losing?

Is every one of my customers happy? Probably not, that's near impossible, too many negative people in the world to start with. But I try my darn best.

While starting up a new site a while back, I unknowingly messed up the support system/contact system. There were several people who had problems and since they could not contact me, many thought I was just taking the money a running. Don't blame them. Not a good situation. I fixed the problem and replied to every one of them. I apologized, admitted my mistake and gave most of them something to try and make up for it. Did I save them all? No, I really doubt it, I'm sure some are gone for good. But, I have seen many of them back as repeat customers, several times. Even when you mess up, admit it and do your best to win them back, after all it's mostly likely much less effort and time then you take to get a new customer.

I spent a number of years in retail and I seemed to have a knack for smoothing over upset customers. I wasn't some slick talker or spin doctor, I just simply listened to them and usually agreed with them, saying they had a right to be upset. So often those people would come back only to talk to me. People just want to be heard and acknowledged, treated like a person and not just another sale. It's really such a simple thing, that could pay off 10 fold or more.
#10x #business #customer service #increase
  • Profile picture of the author ryanman
    This is very true...Treat them like human beings and not a transaction.
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    • Profile picture of the author Eric Land
      I am starting to build my first list and this point has just become more and more clear to me over the last couple of days. You have to treat them like family and not make it seem like your trying to sell them stuff. But giving them great opportunities for stuff they need.
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    • Profile picture of the author scorpions84
      Originally Posted by ryanman View Post

      This is very true...Treat them like human beings and not a transaction.
      hahaha...

      You're right, I'm a customer for some product but the customer support for that product is like they want me to bribe them higher for their support.lol
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  • Profile picture of the author TLTheLiberator
    Don't forget to give all your prospects your best efforts to become your subscribers and customers as well, as your landing pages should have some sort of exit popup software, opt-in forms and a tell-a-friend button with incentives.

    This should increase your customer base by at least 10%.

    TL
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    "It's easier to fool people than to convince them that they have been fooled. -- Mark Twain

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    • Profile picture of the author Ron Killian
      Originally Posted by TLTheLiberator View Post

      Don't forget to give all your prospects your best efforts to become your subscribers and customers as well, as your landing pages should have some sort of exit popup software, opt-in forms and a tell-a-friend button with incentives.

      This should increase your customer base by at least 10%.

      TL
      I was mainly talking about after they are your customer, but some good ideas though

      Sadly so many marketers put their main effort into getting the customer, but few put anything in to keeping them.
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  • Profile picture of the author kristinecpa
    It's definitely a lot harder to get new clients than to keep the ones you have. I know this, but I forget it (a lot) in my strive to keep growing. Thanks for the reminder.
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    • Profile picture of the author Ron Killian
      Originally Posted by kristinecpa View Post

      It's definitely a lot harder to get new clients than to keep the ones you have. I know this, but I forget it (a lot) in my strive to keep growing. Thanks for the reminder.
      We all forget sometimes, I know I do.
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    • Profile picture of the author Stephen Crooks
      Absolutely spot on there, I find that as soon as you start treating customers as real people with real problems that need solving, you start to get a lot more of a real rapport with them. This can only be good for everyone..
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