Internet Marketing's Biggest Secret!

21 replies
Hi folks

I've seen a number of posts here lately by people that seemed to be completely overwhelmed and confused by internet marketing.
They are either looking for a magic bullet, or are completely lost and have no idea where to begin.

So today I wanted to break internet marketing down into what I feel are the nuts and bolts of this game.
I like to call it 'Internet Marketing's Biggest Secret', but the truth is that if you think about this so called 'secret', I'm pretty sure you already knew it.

So here we go.....

For me, internet marketing comes down to two big factors.
"Traffic and Conversions".

That's it. That is all you have to worry about when it comes to internet marketing.
It doesn't matter whether you are doing Clickbank marketing, Amazon marketing, CPA offers, your own products etc., all you need to do is drive the right traffic to it, and then convert that traffic.

So how can you use this information?
Well it's easy. Remember the only things you have to worry about are "Traffic and Conversions".
So ask yourself two questions.

1) How am I driving traffic to my offer?

2) How am I converting this traffic?


Traffic - When it comes to driving traffic, you want that traffic to be as targeted as possible!
Why? Because if you offer people something they actually want, they will be far more likely to buy it.
I'm in the SEO game so I drive all my traffic through organic Google searches. I rank my sites in Google for keywords that people actually use when they are looking to buy something. If you have money to spare, then use PPC advertising to drive highly targeted traffic to your site. This will get you much faster results. If you don't have too much money to burn, then go the SEO route. It works well.

Conversions - Show people the benefit of what you are promoting. At the end of the day, all people want is something that will benefit them. If your traffic is highly targeted like I suggested in step 1, then you won't have to do much to convert them. They will already be looking for what you are offering them. Simply remind them why they are looking for this offer by telling them how they will benefit from owning it.

It sounds way too simple, but believe me when I tell you, this is all you need to know when it comes to internet marketing.
"Traffic and Conversions".

Too many people throw up a website and then wonder why they haven't made any sales a week later. They then think that internet marketing doesn't work, or that it's a scam.
The truth is that either they didn't get enough or any traffic, or they got the wrong kind of traffic and couldn't convert it.

Next time you are overwhelmed by internet marketing, and are thinking about quitting, just say the words "Traffic and Conversions", and focus on that.
You will be amazed at the results you get if you focus your attention on that.

I hope this helps at least one of you out there.
All the best
#biggest #internet #marketing #secret
  • Profile picture of the author Manie Amari
    Hey nice post. May I add that as well as the core needs for success are traffic and conversions learning new skills are also significant features too.

    I'm not suggesting becoming a jack of all trades. However, to stand a chance in this business I believe you need to take time out and learn new skills. For example learning how to use FTP, the dynamics of images, HTML editor, etc.
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  • Profile picture of the author money fan
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    Thank you great post! Should help a lot of people like me
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  • Profile picture of the author SasaIlic
    Nice post man, but for me biggest internet marketing factor is Targeted traffic when you have this you have the conversions also.

    Cheers
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    • Originally Posted by SXI View Post

      Nice post man, but for me biggest internet marketing factor is Targeted traffic when you have this you have the conversions also.

      Cheers
      Yes absolutely correct! It all comes down to how targeted your traffic is. If you can nail this then the conversions tend to take care of themselves.

      I often see people complaining about not making sales, or having a high bounce rate, but 99% of the time it comes down to poor traffic.

      At the end of the day, if you send 1000 people who are looking for a dog training book to your site which promotes a dog training book.....you're bound to make a few sales!
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  • Profile picture of the author Bambu
    This is no secret, but there is so much boiled into generating traffic and efficiently converting said traffic. Getting profitable converting traffic requires no how, money, and/or lots of time. I find that most people can identify goals (economic traffic, conversions, and profitable EPC) more easily than the how to achieve the goals in IM. Setting the goal of getting traffic that converts is much easier than figuring out how to do it. I think most newbies understand the goal they are aiming for, but don't know how to get there (e.g., SEO plan) or where to start (e.g., good keyword research).
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  • Profile picture of the author TestiVar
    That's a good break down.

    In my circles, the words used are "advertising" and "message", but the meaning is almost the same.

    I thought traffic was something to be avoided. It makes you late to work.

    Seriously, I did think that traffic only applied to brick and mortar stores. It is odd to hear that term applied to online stores.
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  • Profile picture of the author mickmccrory
    Nice post. "Traffic & Conversions". Nice ring to it.
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    • Profile picture of the author eurofxnow
      really nice post, I agree with you,at this time people just looking for magical bullet, for traffic and conversations nice determine by you, really good for study.. keep it up.
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  • Profile picture of the author jgant
    Bang on.
    Master those two things and you can create a business in no time. In fact, you don't even have to master it ... just do it okay and it can achieve results. Frankly I'm decent at traffic and okay at conversions and earn a living online.

    My traffic success is a result of prolific writing and some keyword research. That's about it, and it works.
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    • Originally Posted by jgant View Post

      Bang on.
      Master those two things and you can create a business in no time. In fact, you don't even have to master it ... just do it okay and it can achieve results. Frankly I'm decent at traffic and okay at conversions and earn a living online.

      My traffic success is a result of prolific writing and some keyword research. That's about it, and it works.
      Great to hear you're doing well. Yip, I firmly believe that if you can master these two, you will have nothing to worry about when it comes to your online business.
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  • Profile picture of the author Paul Gram
    I agree with you on the importance of traffic and conversion but I would also add one more thing to the list and still keep everything simple: Proper niche/product/service selection.
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  • Profile picture of the author Mountainw
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    • Originally Posted by Mountainw View Post

      Good understanding of the IM. I think the most difficult part is the conversion.

      When people go to your site, what will make them take money from their pocket?
      Agreed, I also think conversion is definitely the harder part. So this is where the quality of traffic comes into play for me. If you are getting highly targeted traffic you will find that the conversions will usually take care of themselves.

      If people are actively looking for what you are offering them, and actually want to buy it before they even arrive at your site, they will be in the 'buying' mindset. As long as you have a half decent site offering them what they are looking for, you will be sure to make sales.

      It all starts with quality traffic.
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  • Profile picture of the author b2finc
    Good content! Thanks it make 100% sense when you look at it that way.
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  • Profile picture of the author jt808
    Thank you for sharing.

    Another important element is giving great value to your customers. This will help boost your traffic and your conversions.

    Cheers
    Joshua
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  • Profile picture of the author travlinguy
    Traffic and conversions. I agree. And conversions relate directly to content and copywriting. I think traffic is the more important of the two. And as a writer it sorta troubles me to have to admit that. You can occasionally get conversions even with crappy copy. But you can't get squat even with the best copy and no traffic. Go figure, huh?
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  • Profile picture of the author andynathan
    It is easy to say get targeted traffic and completely another thing to do it. This is the start of the process every IM'ere goes through to succeed. It is not traffic and conversion that they need, but enough experiments to know what works.
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    • Originally Posted by andynathan View Post

      It is easy to say get targeted traffic and completely another thing to do it. This is the start of the process every IM'ere goes through to succeed. It is not traffic and conversion that they need, but enough experiments to know what works.
      You're absolutely right. If it was easy to do it, then everyone would be making a full-time living online.

      It is just a starting point, but a very very good starting point which can help people keep focused on the big goal. If you're scratching not making much online, but spending 10 hours a day in front of your pc, it can be depressing and easy to get into the overwhelmed and give-up mindset.

      My advice is just to remember the points in the original post and use that as your solid base.
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  • Profile picture of the author tpw
    Traffic without conversion is just wasted bandwidth.
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  • Profile picture of the author Gengis
    Preach brotha!
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  • Profile picture of the author louise0evans
    i completely agree with that, people make it so complex, but hat really what you gotta focus on is targeted traffic and converting that traffic, thats it ....

    thanks
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  • Profile picture of the author vheissu28
    Internet marketing's biggest secret . . . IT'S WORK!
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