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Hey Marketers!

I have a question about the KEI. For what is it?

I know that its the popularity (=searches?) divided by the number of pages appearing when searching for that keyword. But for what is it? As I understood it, the number of pages should serve as the "competition strength", but honestly, I can't imagine how it relates to the strength of the top ten (and nothing else really matters).

Am I overlooking something? Or is the KEI not really saying much?

best regards,
Michael
#kei #worthless

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