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I clicked the unsubscribe link...

by Joe Mobley
12 replies
I had signed up to this IM'ers list by watching a video.

(I am not going to give names or go into details as I do not want to be inappropriate.)

Good video. Good e-mails in the autoresponder. But they started to come to often and pitching products I just am not interested in. One more popped into my e-mail account. That's it! I'm out-a-here.

I clicked the unsubscribe link and something happened that I thought was brilliant.

On the unsubscribe page, he said that I probably was un subscribing because I was getting to many e-mails from him. He then made a special offer and asked me to get on this other list. He promised only to e-mail once per week and that it would be good stuff.

2 points here.

1- He made an effort to keep the contact at the point of exit. Simply brilliant. And I love simple.

2- He DID NOT interfere with the exit process. The AWeber unsubscribe radio button was right there. One click and I could have been gone.

And umm, ahh, well yea... I went for it. :rolleyes:

Joe Mobley
#clicked #link #unsubscribe
  • Profile picture of the author katnyc
    I am not a fan of daily emails either, so if the information was good, just too often, I'd go for the once per week list too. Good idea.
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  • Profile picture of the author hustlinsmoke
    Yes and I do not send daily emails. I email every 3 to 5 days, with an offer each 2 weeks or so.
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    That was brilliant, he was able to daily blast his list and if it offended them he was able to convert the list and keep it. I just wonder what his conversion is on converting to the other list.
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  • Profile picture of the author CarlsTips
    If someone is giving out great emails every day (that are worthy) I learn everything I can from them.

    An email takes at most 2 minutes to read.. If I subscribe to somebody I must think there is something worth subscribing to.

    To me I think of it as a free book....Oh well

    As long as it's not more than once a day I don't mind.
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    • Profile picture of the author Karen Blundell
      once per day is not bad...it's the ones that are multiple times in a day - they start to get on my nerves and they have to be really special for me to stay subscribed, let me tell you.
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  • Profile picture of the author Peter ONeill
    Originally Posted by Joe Mobley View Post

    On the unsubscribe page, he said that I probably was un subscribing because I was getting to many e-mails from him. He then made a special offer and asked me to get on this other list. He promised only to e-mail once per week and that it would be good stuff.
    thanks for sharing. This is a very clever idea that I just might have to borrow!
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  • Profile picture of the author Damielle
    I personally don't mind daily emails as long as the content is good.

    I think as a general rule of thumb that you can email everyday as long as you put your subscribers well being first and offer real value. Thats why I only promote products that I've used myself.

    That being said, it doesn't hurt to have a strategy when people want to unsubscribe as sometimes it may not even be that you sent a bad email it could just be that you are email number 50 for the day and they have just reached their limit.
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  • Profile picture of the author money fan
    Banned
    Yes that has happens to me to.
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  • Profile picture of the author Randall Magwood
    I hate it when i get multiple emails everyday. Even 1 email per day i dont like. The emails dont even contain good information. It's just a 100-word sales pitch. Each email. I believe you get higher unsubscribe rates when you email everyday or twice a day. Plus my testing has shown that i make more money when i allow my list to "miss me" for a bit... this means emailing them about every 3-4 days.
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  • Profile picture of the author Chloe Emerson
    That was extremely clever and shrewd - people like simple choices, and if the e-mailer was worth following, I would definitely have gone for the once per week emails.
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    Abandon Mediocrity!
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  • Profile picture of the author Chad Heffelfinger
    Very nice tactic. I've never seen that before, but then again, I hardly ever unsubscribe from email lists. I may have to try that one out.
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  • Profile picture of the author MattCatania
    Yes, I also saw this when I opted-out. It's a strategy that not many people are utilising- but should be.
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    Logic outweighs all.

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