why I HATE "cautious" marketing

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Have you ever heard the advice: "Blast your list with content and send them an offer every once in a while?"

THAT IS SO DUMB.

Here's the deal. I BLAST my list with content in EACH email AND at the end I give them an opportunity to get access to my paid stuff in EACH EMAIL!

Here's the cold hard fact. The MORE OFFERS YOU MAKE coupled with good content, the more money you'll make!

I make at least one offer a day and I make at least a few sales a day.

forget trial and error, just copy what I'm doing, you'll be glad you did!

my favorite "Idiocracy" quote:

"Welcome to Costco, I love you!" - door greeter at Costco

Your good ol' pal,

Derek
#main internet marketing discussion forum #cautious #hate #marketing
  • I think there has to be a balance....

    If all you do is pepper them with offers all that is going to happen is that they will become oblivious to the offers and unsubscribe.

    I do feel that you need to be sending content, content and more content.

    There is nothing stopping you from putting an offer on a p.s. on those......and then every once and again send out an email dedicated to an offer....

    Its those Offer only emails that piss people off.

    Regards

    Chris

  • I see your point. Thanks for posting as I have never heard anyone say it from their own prospective. I've always heard it's best to offer content and after a few more free deliveries then do a promotion. I guess it all depends on your list and how your relationship is with them.

    Also another tactic, which is closely linked to what you are suggesting here is to train your subscribers to click links. So the emails in which you offer JUST FREE content, put a link to something free. Get your subscribers used to clicking links. So when you do happen to promote. It won't be outside the norm and it could possibly help conversions as well.
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    • I actually never offer a promotion only email, that's just lazy, I agree with you that YES it pisses people off!

      Yes, that's a good strategy, another one is to barely offer links so when they do get a link it's like finding a treasure for them. What's beautiful is all the possibilities that we have.

      But I do know this, make offers and make them OFTEN! But do so in a cool and value providing way. The EASIEST way to make a sale is to GIVE HIGH QUALITY CONTENT with an offer.
      • [1] reply
    • What are some other ideas you have about email marketing that have worked for you?
  • If anyone has anything VALUABLE to add to this thread, that would be great, I should have specified that earlier.
    • [1] reply
    • Derek,When you buy the place from Allen, you can tell people what they can and cannot post in threads. Until then, you may want to reconsider the wisdom of insisting on a decision you are powerless to enforce.


      Paul
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  • I have a list that I market to once every 3 or 4 months, and it makes more than many people make in a year.

    Every one of your lists are different. Test, track, and tweak them for about a year, without making theoretical assumptions. Then come back and see which one really made the most profit.
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    • OK, Mike I'll tell you man, you may not believe this, but if you marketed to your list more than every 3-4 months you would make more money.

      Don't believe me?

      Send me the list and I'll show ya...

      I've worked with several businesses who think just like you do now and they ALWAYS make more money once they start doing what I show them...
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    • I agree about testing when you can. However, if you can consistently send out valuable information and high-level products, it'd be better to get consistent money. Plus, you'll build trust so people are repeat buyers. Sure, a big payday is nice but not everyone will buy from an email from someone they don't remember from months ago. Besides, a better CTR on one email isn't nearly as profitable as a worse CTR on several emails. Sorry if you dislike my opinion - I just can't imagine subscribers trusting someone they only get an email from 3-4 times a year. The only benefit I could see is there's less work on your part.
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  • That right there is why I love an unsubscribe link. I would like to see your CTR to start with but never the list if I did buy something from you, I would not be a consistent customer of yours. Probably not a customer for very long at all.
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    • While I respect your opinion, I make most of my money from repeat customers. You probably have been bombarded with promotional emails from people who have no clue how to do what I'm talking about and for that I'm sorry man...
  • Good heavens people who are not careful with email have never been accused of spam. These people will wipe you off the face of the internet. They don't care and they get a plain old laughing kick out of it. You should be careful. is this enuf value?
  • I'm not sure what you're saying Claire, but if you are responding to when I said I have a few lists that I "spam" twice a day with junk offers... Rest assured I was using the word as slang and they are actually opt-ins. Unfortunately the lists were built with SEO and Solo Ads, and are therefore very low quality anyway.
  • Makes me want to sign up for a Costco membership.

    I always give my subscribers good information in my email newsletter, and provide them with a link at the end to pitch them on something. I dont make the emails too long... just long enough to get them interested in more, to keep their attention for a moment, and to direct them to my sales link.
  • I get a ton of offers everyday too from WF members.

    At first, it did get annoying day in and day out...but guess what?

    I have a whole archive of swipe files I can research and get ideas from....

    And, when I do invest in a WSO....a lot of these marketers will add bonuses
    on their lists which sometimes are quite valuable and add to the offer.

    I like blending content with offers....not everyday, but 2-3 times a week.
    • [1] reply
    • It's not about being scared of missing business, it's about having the offer readily available to people so that if in this particular email they are really wowed or inspired or the email touched on one of their buying triggers, the offer is there ready for them to grab it. It's all in how you do it, which I'll make a thread on soon.

      I agree completely.

      You NEVER put "buy now" buttons in front of people on email, you give them an opportunity to get even more if they so desire in a very non salesy way, it's quite easy actually.

      I agree Claire that spam is awful. I created this thread to show people that Yes, you can make an offer in each email and it will generate more sales for you, but I'll make a new thread explaining "how" to do it...

      Mike, you can still provide value to them and this would increase your sales and open rates my friend.

      works great when done correctly!

      Paul, I respect you because you have been here FOREVER so thank you for your comment. God bless!

      This is a very good idea! You have found a way to turn a perceived "negative" into a "positive" Good stuff!

      What I've noticed across the board here is that the "new guys" have a much better attitude than the "old guys" So "new guys" Keep up your good attitudes as life is too short to get all crabby and negative and only comment with negativity on other people's threads. You can comment how you want, but maybe you should "consider" if it's just to vent your frustrations or if it provides value which is what I think Allen would want.

      I'm sure he doesn't want this place to be a negative place, but a place where people can feel safe to say what's on their mind or share an idea without getting stomped on by negativity. What are your thoughts?
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  • Derek,"Age is not a virtue, nor youth a sin."

    Translation: Time on the forum is irrelevant to this issue. And I don't believe a word of that comment anyway. Not that it matters either way.Translation: "The new guys come closer to meeting my personal expectations than the old guys, and the new guys don't challenge me."And you know Allen ... how well?

    There was no frustration behind my comment, Mr Soto. Just some common sense advice, in the role of moderator. But, to clarify that...

    Do not tell people what they can or cannot say in response to your comments. Not unless you want the thread to disappear entirely.

    Was that sufficiently precise, sir?


    Paul
  • I believe this doesn't even have anything to do with a "marketing" sense. It's the difference between "having a brain" and "not using a brain". Even economics is plain common sense and maths.

    The first mail might work. The second might too. But if the mail keeps coming, and all of them are just low-quality affiliate offers... it's quite obvious anyone would be pretty revolted.

    It's like someone stalking your mailbox feverishly!
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    • I'm not sure what you are talking about...
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  • Sadly, mine wasnt a mistake, I was just bein a whiny twit. lol

    I can tell you though Warriors SHOOOOOOOORE dont have much tolerance for whining, its a reason to get banned in and of itself round these parts.
    • [ 1 ] Thanks
  • Thanks for the tips, I also read your other thread about the steps you take when send out emails. This is where I fall short as I need to improve my email marketing. Keep those sales coming in!

    thanks

    Rich
  • I think the key point here is that good quality content combined with good offers is a successful email marketing strategy.


    Taken to the extremes, too much content probably means less revenue and too many offers probably means more unsubscribes.


    Like most things there is a middle ground that will be generally effective for everybody. Whether that separates the content from the offers or combines them in a single email is the choice of the individual list owner.


    Of course all these things should be tested and of course not all list are the same.


    For instance it would seem reasonable that a list built from give-aways would be happier with more free content whereas a list built from buyers is more likely to accept a higher level of sales pitches.
  • Hi Derek,

    It took me a while to scroll down through the hijacked part of this thread, but in reference to your original point, I have also been experimenting with this methodology, you know the one where you give value and "a pitch" in every email or newlstter.

    I have been doing this for a while now and I really like it.

    The reason I changed to this particular format was ultimately a function of watching other marketers.

    For some reason, whenever I subscribe to a list to simply to observe...

    ...as soon as I see that first "pitch", you know one of those "text only" emails with the same link sprinkled throughout...

    ...almost without thinking, muscle memory takes over and hunts down the unsubscribe link and "the click" is made.

    This is a phenomenon that pervades my existence, against which I am powerless.

    I have never purchased a WSO and honestly, I can't say that I have ever even been tempted on any of the the small number of occasions I have inadvertently wandered "in there".

    That being said, I do appreciate the concept you presented in your original post as I too have found that at least for me, being that I have an aporetic core, value has to be part of every instance of correspondence.

    For even one instance "not to have it" is completely unacceptable.

    Preach on brother ...

    Mark
    • [2] replies

    • Wow... Really?
      I must have read the title of this area of the forum incorrectly? On my computer, it says:

      "Main Internet Marketing Discussion Forum"

      :rolleyes:




      Oh, now I can see where the confusion comes in:

      You see, when someone pays for an advertisement thread in the WSO forum, and people discuss completely different matters or try to promote their own methods, it is sometimes referred to as "hijacking" the thread.

      But, this is a "free" thread in the discussion forum. So, most people who come here get the crazy idea that we are going to bounce ideas off one another, and try to learn from each other, and this crazy thing happens where people all have different experiences and believe different things.

      I hope this clarifies why you had to scroll down so much.




      By the way, there are some great WSO's "in there". You should always consider investing in yourself and in your business and take a look from time to time.
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    • Rich, it's definitely a great starting point and continue testing and tracking from there to find the formula that works for you, but you always must test and track as long as you live my brother...

      It's all in KNOWING your audience. The traffic source is important as well and should be handled differently, however doing what I am describing has worked well for me in all of the different traffic types I've tried because if you turn the tables and look at it from a consumer perspective, if I join a list I am not stupid, I know they are selling something, however what determines whether I buy or not depends on the quality of the free content for starters...if I am interested in making pies and I join your list, and you send out great tips on pie making every day, even if you have a link to buy something at the end I'm still going to open your emails for the pie making tips and if you strike a cord enough with me I may click your buy link a few times before actually making a buying decision

      Yea man, some wso's are better than others. It's really how well you can teach people to implement what you are teaching them. I make almost %100 of my money in other niches than IM so I barely do wso's.

      I like other niches because the niche with the MOST serial refunders is "internet marketing" and related niches like "make money" etc... no thanks...That is why you'll see my wso's have a "NO REFUND" policy because when I sell a wso I don't care if 5,000 people buy or 50 buy, I make good money doing what I do in other niches. I would prefer to have 50 solid people who take things seriously and I will spend my time teaching and sharing with them. There are MUCH MORE productive ways for me to spend my time other than being here teaching lessons. That is why you'll see huge gaps of time in my posts.
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  • This thread is of no benefit to anyone.

    I say close it.
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    • Ramone you can respond any way your heart desires man and each of your posts are real gems.
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    • Umm... Not sure why you think I'm not calm? (btw I just woke-up from a great sleep.) I have purposely added smileys throughout this thread to show that I'm not upset at all. I apologize if it has been taken that way.

      Yes, I did purposely choose to avoid commenting about Mike Filsaime. I didn't have anything positive to add to the conversation and didn't want it to veer off course any further than it already has. :p




      Ouch.

      Well, it started off with what could have been some good conversation about different email campaign structures. And, it became a good example of how not to start-- and perhaps continue-- a thread?




      I most certainly didn't say I don't like his idea, only the way in which he presented it.
      And, I'm not trying to say he must follow WF "culture", only the WF rules.

      I hope that I am not one of the "cases" which appeared to be "nasty" about it, and if so then I sincerely apologize.




      So maybe I'm part of the problem... I'll bow out of the conversation, then.
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    • Johnny whilst I agree in principle with your suggestion, I think this thread needs to stay here as a practical example to all, of how not to conduct yourself on a public forum. So rather than having to interpret the rules or understand expected protocols, new readers can see a worked example of bad practice.

      Agree totally with Michael in that it was the semantics of the first post which set the scene.

      A lesson for all!
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  • I am not a Super Mod, but if there is one thing I have learned in the time I have been here, it's this...

    It's the INITIAL post that sets the tone for a thread. This is a perfect and predictable example of that concept.

    I am not saying that this thread should be deleted, but if I remember correctly, there have been several threads closed over the years because the OP made COMMANDS and said their way was the ONLY way. Not only could that be bad advice for a lot of people, no matter how well-intentioned, but it doesn't do much to foster a real discussion either.

    I'm sure I am not the only person reading this thread that has a new person on their forum radar. (Though it was actually an earlier deleted thread that put them on mine)

    Furthermore, Becky rocks!

    All the best,
    Michael

  • Derek you're so right my man! Being so cautious isn't gonna do anything but "make you less money" .. We're gonna piss people off anyways and we could never please everyone so just add some really good content and a link to buy daily..

    Love the Costco quote lmao
  • first, I'm apologizing to anyone that I may have offended. I truly am sorry.

    Also, thanks Gengis for your support man, I appreciate it.
  • I've never been convinced there is a "one size fits all" method of marketing. Do something that seems rational, if it doesn't work - do something else. Other people's methods are worth trying out, but because something is working for them doesn't mean it will for you. Markets are fluid, and the marketer has to be so as well.
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    • HeySal, you are completely right. I could have worded what I said differently in my original post. What I should have said was although this was my personal experience, it is not a one size fits all. I will be more careful with how I word stuff in the future.
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  • I agree with your concept as long as it is good usable content followed by an offer. If they were happy with the usable content they are more likely to click the link to your offer.

    What I see happening a lot out there which I have found to be a total turn off is the ones that email me several times a day and a lot of the time it is the same spill for their offer. Not different offers & NO USABLE CONTENT!

    I unsubscribe these as they clog up my email. I get tons of email a day and don't need to waste time on repeat & replicated emails.

    Just sayin...
  • you're awesome if you're doing it successfully that could keep a lot of fellow warriors out of an unexpected horror. sometimes it can blindside you and people are just totally unaware of how spam can destroy everything you are doing. With that being said the only everyday emails I have ever seen be successful are "article a day", "niche a day" so what exactly are you doing? Let me just say that email is an entity all of its own. You establish yourself first before you have a list that respects you enough to receive your emails. It's outright hard to get there.

    derek soto wrote:

    I agree Claire that spam is awful. I created this thread to show people that Yes, you can make an offer in each email and it will generate more sales for you, but I'll make a new thread explaining "how" to do it...

  • Where We Talk About Derek Soto
  • i don't think you have anything to live down i like this thread. its very good information for newbies about email. don't delete this thread.
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    • Sal, beautiful - I couldn't have said it better!

      Paul
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    • Thank you Claire all I was trying to do was just that, give good information to people who would like to take action on it. It's unfortunate that the people who want to learn have to sift through people singling out parts of things I said to launch an all out assault on it.

      I showed my brother this thread and he was like, "Well, once you get through all of the battles, there's actually some usable stuff in there!" I agree. On the forum, because it's public, we will have battles and that's part of the appeal for some. Not me so much, but for some.

      I hope you never see me go into someone else's thread and single out one little thing they say and start attacking them for it, I just think it's bad form, and again that's just a personal preference as people can say whatever is on their mind, good or bad and that's cool. But we each can decide what type of person we are going to be on here and I learned how to be a little bit better and more careful.

      However I have also learned a few lessons about how and how not to defend myself in this thread. I learned a little better how to "pick my battles" so to speak. What's great about this forum is that there are so many different types of people and we all have a different approach on things, it's very interesting and a great lesson on human behavior to watch it all unfold...
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  • Some peoples children, honestly....

    -Chris
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    • its funny i giggled. but the truth is all it takes is one smart remark one unhappy person and everyone jumps on the bandwagon. i have usually seen this happen when some one offers something freely i don't know why but i have watched an entire business go down from people being disgruntled and acting out.

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  • A marketer that uses this method of promotion to great effect is Matt Furey. He sends e-mails every single day and sometimes multiple times a day and he always has a link to one of his products at the end. The thing is, he always has something interesting and engaging to say and he's gone against the grain of what most marketers say about not sending "too many e-mails". His products are average at best (at least the ones that I've bought) and WAY over-priced but he has really good copy writing skills so he makes a sh*t load of money.

    I've also been on other marketers lists that send e-mails everyday with nothing but affiliate offers. Those get unsubscribed quick.
  • By the way Derek, I still stand by my defense of Becky but I apologise for the 'attention-seeking thread' comment

    Di

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    If you are hovering over this because you want to see what it's all about, I invite you to click the link and come inside, it's warm in here and you'll love what you learn... __________________________________________________ ____________