Is It That Hard To Write Autoresponder Emails?

23 replies
I've started writing my own, but I keep seeing people saying it's a specialized form of writing and that you need someone qualified to help you with them.

I think I am decent at writing, but I feel like I'm missing something out with all this talk around how an autoresponder email should be written. Is there something special, magical or <insert descriptive word here> that you do to achieve good results with your emails?

So here is what I've learned so far :
1. Put a link in each email at the end of which (preferably your website) they will find something useful, so that you can built more trust and get them used to clicking on your links.
2. Always send them what you've promised, and when you've promised.
3. Sometimes recommend a product for which you're not an affiliate (should you mention you're not affiliate with that product?).
4. Offer lots of value.
5. Make them open your emails by not revealing the whole story in one email or announce at the end of it that you'll talk about something interesting in the next one.
6. Offer a free pdf/report which is the simpler version of the product you want to promote, in exchange for their email address. At the end of it, mention the product you promote, give them a link to your review page. The idea is that the free pdf should be a good way to solve them a problem, but the promoted product will significantly reduce their time/effort involved solving the issue.
Some of them are on the administrative side, some on the writing side. Feel free to add anything you know it works.
#autoresponder #emails #hard #write
  • Profile picture of the author hassan001
    I suggest you to take a look at some PLR Autoresponder e-mails and then see what is the difference.... If you like any e-mail you are allowed to change that according to your needs.... Its the one of great feature of PLR Products......
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  • Profile picture of the author TopKat22
    Well, I write my own emails and I have found that what works for me in the 4 different niches I'm building lists for now is to just write the emails as if I was just writing like myself to just one person.

    However, I think the main thing is to test out and see what works for you.

    When I first started on this, people here would post, out it up, see what works and tweak it.

    Well, I really didn't know what they meant by "weak it".

    However, doing something even if wrong or not the best is really a great teacher.

    So, I was getting traffic but not sign ups, so I tweak my squeeze page.

    Then I was getting sign ups really high but no opens so I tweaked my subject lines.

    Then I was getting opens but no clicks so I gave more value and more direction of what comes next and AFTER giving follow offered something more AND you have to have a call to action like Click here. I know it sounds simple but it made a difference.

    Then I got clicks, I was getting more opt outs, so I tweaked them again and added more value and less emphasis on the clicking a link until the end and not in every email.

    Once in a very short while I'll get an opt out with a weird message, oh well, I can't make everyone happy, so I ignor them, unless I would ever get a lot of the same thing.

    Given what I've read here about sign up rates, opt in rates, open rates, click and sales rate, my stats show I'm doing way better than the average.

    So again, my advise to you is to put into practice some things and see how they work.

    Tweak them as needed. And remember, not everything that works for someone else will necessarily work for you.

    Good luck.

    BTW, I use aweber and they have great tutorials backed by several split tests that go over what works best in email marketing, so if you use aweber, check into that, or check your own auto responder if you use someone else and see if they have training backed by experience like that.
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  • Profile picture of the author Mark72
    I usually get hold of a PLR email course and alter it until I'm happy with the quality. I then send the messages out to my list to add value and reduce the unsubscribe rate.

    For affiliate promotions I take the swipe that's provided and tone down the hype before sending out.
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    • Profile picture of the author Shaun OReilly
      To write an effective autoresponder campaign, you need
      to do through research on your prospects and marketplace
      and then select the most suitable things to offer them.

      It's a good idea to have in mind a typical prospect for what
      you're offering and then write your e-mail to speak to that
      person's problems and desires directly. Imagine that they
      were sat in front of you and then write what you'd say to
      them in a one-on-one situation.

      The key to getting more people to buy your offer is to NOT
      give away the farm in your e-mails. There needs to be a
      balance between giving away good information and giving
      away the farm completely.

      You can make your e-mail follow-ups more effective by
      providing your readers with a good idea of your personality
      as well as just your content.

      Also, make sure that you're crystal clear on the conversion
      objective you have for each e-mail - and then write the
      e-mail in such a way that you increase you're chances of
      achieving that objective.

      Dedicated to mutual success,

      Shaun
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      .

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  • Profile picture of the author Alexa Smith
    Banned
    You say "Here's what I've learned so far" as if it's not that much, but it's more than most of the people sending me autoresponder emails have learned!

    Originally Posted by canyon View Post

    Is It That Hard To Write Autoresponder Emails?
    I don't think so, really. It requires a very clear perception of what you're trying to do with them - that's about all. For someone like yourself who can write to start with, I mean, of course.

    Originally Posted by canyon View Post

    I've started writing my own, but I keep seeing people saying it's a specialized form of writing and that you need someone qualified to help you with them.
    It is, in a sense, a specialized form of writing.

    But it doesn't necessarily follow from that that you need someone's help with them.

    There are no "established qualifications", really: it's like being an "artist" - you're an autoresponder series writer if you say you are.

    Originally Posted by canyon View Post

    Is there something special, magical or <insert descriptive word here> that you do to achieve good results with your emails?
    Yes.

    I just have it in my mind, really clearly, every time I write one, that "the purpose of this email is to make sure that they await, open and read the next one".

    I always think that if you take care of that, you can't go too far wrong.

    The points you've made are an excellent summary, I think.

    I also agree with Shaun's well-worded observation above that there needs to be a balance between giving away good information and giving away the farm.

    Two other tips (if you feel like them) ...

    7. Try to have some "continuity of style/presentation" between what's brought them to your site in the first place (your articles, in your case), the site itself, the free report and the email contents.

    8. Subscribe to plenty of lists in your niche, see how poor the general standard is, and then take care to avoid duplicating most of what you see. :p
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    • Profile picture of the author Joseph G Spiteri
      I tend to write my emails then read them out load to
      a friend if it sounds convincing to them i go with that.
      The main thing to remember is that your writing to
      another human being treat them as you would like
      to be treated and they will treat you right.

      Live Your Dreams
      Joe
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    • Profile picture of the author ELK
      Thanks, Alexa-

      I've decided I really need to refocus my autoresponder content and have been trying to learn about it as much as I can the last few days. I like your approach and Shawn's.

      Feel free to keep sharing tips, if you have more.
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    • Profile picture of the author pex7
      Originally Posted by Alexa Smith View Post


      8. Subscribe to plenty of lists in your niche, see how poor the general standard is, and then take care to avoid duplicating most of what you see. :p
      This is exactly what I did. When I started out I got as many free reports as I could by signing up to different lists. Then I observed the types of emails they sent. A lot of them were awful, some marketers were very good and always got me to open their emails. You can learn just as much from bad emails as you can from good ones.
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      • Profile picture of the author John Galt
        Originally Posted by pex7 View Post

        Then I observed the types of emails they sent. A lot of them were awful, some marketers were very good and always got me to open their emails.
        Do you need a "professional" to create your autoresponder series? No. Can you write your own messages? Of course. But you're always running the risk of leaving money on the table.

        I mean, when you shuck down to the cob, your real goal is to maximize the amount of $$ you make per lead. That's it. Everything else is a means to that end. And there just might be folks that can do that better than you.
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  • Profile picture of the author AmandaT
    I try and get into the mindset of my audience as I write it and I try to be casual, like I'm talking to another person. I don't have any trouble, but I don't put a whole lot of thought into it besides a lot of the points already mentioned.

    One thing that helps is to subscribe to popular lists and read their emails. I subscribe to a lot of lists in my main niche to get inspiration.
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  • Profile picture of the author Lucian Lada
    As always, good replies here on WF.
    However, I would like to add another point which I remembered just now.
    9. Tell your list that they are not stuck with your forever. Idea take from here: Get Your Opt In Subscribers To Trust You Quickly
    Later edit: I want to add Shaun OReilly's tip:
    10. Don't give your list too much information, keep a balance, otherwise they might not want to buy your product since you've already provided everything they needed.
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  • Profile picture of the author xxxJamesxxx
    One (of many) tricks to building a responsive list is to build a relationship with your list is to write with your personality and no other person in the world can do that apart from you.

    Point I'm getting at... Learn how to do it and master it yourself as your list will love you for being you.

    James Scholes
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  • Profile picture of the author Guru_Marketing
    1. Put a link in each email at the end of which (preferably your website) they will find something useful, so that you can built more trust and get them used to clicking on your links.
    2. Always send them what you've promised, and when you've promised.
    3. Sometimes recommend a product for which you're not an affiliate (should you mention you're not affiliate with that product?).
    4. Offer lots of value.
    5. Make them open your emails by not revealing the whole story in one email or announce at the end of it that you'll talk about something interesting in the next one.
    6. Offer a free pdf/report which is the simpler version of the product you want to promote, in exchange for their email address. At the end of it, mention the product you promote, give them a link to your review page. The idea is that the free pdf should be a good way to solve them a problem, but the promoted product will significantly reduce their time/effort involved solving the issue.
    That's a good list man! Make it simpler on yourself. All you have to do is to sell an emotion. If you get a lot of energy for what you are doing, if you put your heart into it, they'll notice it.

    It does not have to be perfect, sleazy or tricky. Just be congruent with what you are saying keeping their interest in mind.

    Your Ego has to be below theirs in order to make the whole thing work.

    Cheers,
    Chris D.
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    • Profile picture of the author John Coutts
      I bought an ebook on writing autoresponder messages some six or seven years ago from Charlie Page, the guy who owns the Directory of Ezines.

      I just dug it out and realize that it's still probably the best information I've found on that subject. The ebook is still available and sells from here: Create a Powerful Follow Up System in 7 Simple Steps (not an affiliate link). It isn't at all out of date either.

      I have several other books on the subject, but I think this one by Charlie Page is the best I've seen. I always come back to this ebook whenever I need prompting on how to write a good autoresponder message.

      John.
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      Write System - superior web content
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  • Profile picture of the author Randall Magwood
    I like to keep my emails relatively short. Then i might direct them to my blog or website for more content information. Writing the email is easy. A bit of copywriting skills is necessary, but for the most part people just want valuable information. I wouldn't put too much effort and strain into it. And you don't need to hire someone to write them for you.
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  • Profile picture of the author Raydal
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author xtreamchris
    What about word press Autoresponders?
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    • Profile picture of the author aaronchen1
      A neat little trick that I learned in a kickbutt AR course, is that you need to sell in stories. always add a few interesting short stories that help you to emphasize a point. it keeps the reader engaged.

      also, u gotta mix it up with entertaining, teaching, facts, stories, and lastly selling. if you're always selling, they won't buy S@#T!

      selling with ARs is really an art form.

      remember to use P.S. and BTW's all the time. Also use open nested loops in your emails, super powerful. >>> Start a concept or thought, but don't finish it. As in, do not give the answer to your question in that email. They will need to read your future emails to find out the answer. Super powerful in getting people to want to read more of your stuff.
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  • Profile picture of the author Lucian Lada
    I still have something to clarify regarding point 3.

    3. Sometimes recommend a product for which you're not an affiliate (should you mention you're not affiliate with that product?).
    Do you tell them when you're offering a product that you're not affiliate to?

    I was thinking at something in the following lines:
    "This product really helped me. <Description for about 2-3 rows>. If you want to find more about it or purchase it, visit the product's page at www.domain.com (not an affiliate link)."

    What do you think?
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  • Profile picture of the author Patrick Powers
    Hey Canyon.. Is it hard to write auto-responder emails? Yes and no. Everything is hard when you don't know the right way to do it. I used to bang my head against the wall trying to get an even decent response rate. But today writing is easy because I learned from the best.

    Here is a few tips to get you going.

    - Be personal and speak from your heart. People like to buy and take advice from someone they know.
    - Mostly give your subscribers value, but don't give away too much. Give enough value the first couple of emails that they know you know what you are talking about. Then from then on give advice that is useful, but incomplete so they want to click through to the offer.

    When you have built a really good relationship with your list then you can send out emails from time to time that are purely promotional. If they trust and like you they WANT to buy your stuff so it's ok to make a hard direct sell maybe once a month.

    Also I would be care full about following a system from a PLR product. Usually they are not very high quality or outdated. keep in mind that marketing constantly develops.
    Remember the first few years of the internet?? when you got an email you were completely glued to the screen. And uptil about 5 years ago you could send out any ol' crap and people would respond really well - today you gotta be more on your toes and cutting edge so get some good training from someone who really knows what they are doing.

    Good luck - Pat
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  • Profile picture of the author Lucian Lada
    Here is something else I want to add to the list:
    11. Make a custom "thank you" page for the people who subscribe. Tell them once again what they will get because they signed up. The reason for this (it just crossed my mind) is that you sometimes make articles which you won't want to syndicate. They are usually meant for the already subscribed people, a way of getting them back to your site and finding something useful.

    However, there might be people that when they land on your home page, which is designed to get them to opt in, won't read through all the page, and just navigate your website. They might start reading one of these non syndicated articles, and enjoy them.
    At the bottom of each one of these non syndicated articles, as Annie Pot suggested and many others, you want to remind them to subscribe. However, they know nothing about what they'll going to receive, in other words : they'll have no expectations.

    So why not tell them, even if it's after the signed up, what they'll get? this way you condition them expect something from you, and you can deliver that and make them happy.
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  • Profile picture of the author MatthewNeer
    Most important thing you can do here is BE REAL!

    Don't sound like a sales person in your emails. Instead really focus on connecting with your readers and give them value as much as possible.

    The real secret here is write like you talk.

    Seriously, proper grammar is for english teachers. I make up my own words and curse like a sailor in some of my emails and my subscribers LOVE IT!

    Dont be scared to be edgy man, that stuff can really separate you from the crowd and make people LISTEN to what you have to say.

    Go find some old Rich Jerk emails and learn from those. Some of the best emails you will ever read.

    To the top,
    Matthew
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