IM for photographers- membership stock photo site?

8 replies
Hey everyone
So my girlfriend is an amazing photographer but right now she just does it as a hobby. She has said her dream job would be to be a photographer but she doesn't see a career in it because there isn't a need for it.

Well I was thinking, if I apply the right marketing and leverage the internet, there would be plenty of ways to make money as a photographer. I have a bunch of ideas and want to know your thoughts.

Idea #1: personal stock photography membership site.
Make a website and offer a low monthly membership cost for access to all photos for stock photography licensing purposes. Or maybe just sell stock photo "bundles" for certain categories. Promote the site using SEO for keywords related to stock photography.
To me, thinking like an internet marketer, this seems like a much better idea then just submitting your work to istockphoto or wherever. But how would the legalities of a site like this work, would I have to get a lawyer to work out contracts?
It would be easy to write copy and advertising for the site, it would just say something like "why pay x dollars for stock photography off of istockphoto for individual photos, when you could just pay 4.99 a month for complete access to hundreds of stock photos from a professional photographer, with new photos being added constantly" What do you guys think of this idea.

Idea #2 have a traditional photography site offering services like senior photos and weddings and promote that site for my local area using SEO and google. Use a mailing list to capture clients and leads offering exclusive discounts and sales for people who join the list.

Idea #3 make prints and postcards and sell them at local craft fairs. Give away business cards to everyone with links to buy prints online and the photographer website offering senior pictures and traditional photography services.

Idea #4 sell prints and postcards on Etsy or on another website designed specifically for selling prints and promoted with SEO. Which would be better?

Well those are all my ideas... I really think with leveraging the Internet you could take any talented photographer and build a brand and good income off of photography. What do you guys think about those ideas, and if you were to market a photographer, what would you do?

Thanks!
#membership #photo #photographers #site #stock
  • Profile picture of the author phonetools
    Bump, any thoughts would be awesome
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  • Profile picture of the author Steven Richards
    Hey bro,

    A photography membership site is A LOT of work, she'd need to be committed to putting up GREAT photo's regularly.

    I like your photo bundle idea. I use stock photo sites, and I find that as long as I find the picture I'm after, it doesn't matter which site it's from, I'll get it, because it's exactly what I'm after. If it's in a bundle, I'd still buy it.

    Yeah why not make/sell prints as well? There's no reason that she can't sell them too. Do it all. See what works best.

    What does she want to do? Is she more passionate about selling her shots online as stock images, or creating pieces of art? This will be the clincher.
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  • Profile picture of the author phonetools
    Hey thanks for the reply...
    Yes you are right a membership stock photo site would be a lot of work. It would be easier to just sell bundles maybe.
    That got me thinking... What is the best way to sell digital photo downloads on the Internet? What is he best way to market them? How would I get people to buy them?

    Would it be best to advertise them as "stock photo bundles" or something else?

    I am a firm believer that you can sell anything if it's marketed correctly. How can I take something common like a jpg photo and market it so people will want to buy it is a download and see tremendous value in it? Would be amazing if I figured out a way to market and sell just digital photo downloads... Seeing that they're a nonphysical product, no printing or mailing required...
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  • Profile picture of the author aceriker
    I've been doing a lot of reading and research on stock photo sites so here's my thoughts.

    Selling the photos isn't just about the image it's the post production work that has to go in to it too, so even if you have a fantastic photo collection they can all be rejected on post production grounds such as having too much noise or a bad colour balance. One of the easier stock photo sites to get accepted on is Shutterstock, if you get rejected from there you can try photodune but they pay quite low rates.

    If you start a site yourself you would need to get a lawyer involved to create the terms and contracts, if you've ever looked at the legal docs from istock or getty images they are long, complex and cover things you probably wouldn't have thought of.

    One thing that I can see a demand for is for graphic designers who want to create templates and other web elements using stock photos. If you create a template that uses a stock photo then you have to pay upwards of $100 for a single photo (if you want to be legal of course, many people just copy and paste or buy the restricted license version). Maybe you can create a package of all the clichéd type stock photos (business men shaking hands, wads of money, cupped hands holding a growing plant, smiling customer support lady with headset etc.) and then contacted template sellers or offered it as a WSO here with extended license then you can make money out of it.

    Hope that gives you some ideas some clarity to your question.

    Peter
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    Interested to develop booking and rental website then choose booking software , popular in developing clone script like groupon and airbnb clone

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  • Profile picture of the author karakoram
    I have a client who is a photographer and wishes to implement a membership type of pricing model for his photos. This is not a stock photo type of thing, but more of a business where he sells his own photos via a membership. His plan is to continuously post new photos to the site so that his users will keep thier memberships running. Above, someone mentioned this is a lot of work to pull off, but this is exactly what he wants--to keep taking lots of photos and uploading to his site.

    He wants me to handle setting up the site and implementing the membership etc. Anyone got any suggestions? I will be using wordpress, a nice theme made for photographers, and membership software. I am looking at wishlist member, and aMember.
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    • Profile picture of the author Fusion388
      Hey yes I am looking fr this too. Did you make progress ??? Thankyou in advance and Happy NY for 2014.
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      • Profile picture of the author savidge4
        Idea #1: personal stock photography membership site.
        Make a website and offer a low monthly membership cost for access to all photos for stock photography licensing purposes. Or maybe just sell stock photo "bundles" for certain categories. Promote the site using SEO for keywords related to stock photography.
        To me, thinking like an internet marketer, this seems like a much better idea then just submitting your work to istockphoto or wherever. But how would the legalities of a site like this work, would I have to get a lawyer to work out contracts?
        It would be easy to write copy and advertising for the site, it would just say something like "why pay x dollars for stock photography off of istockphoto for individual photos, when you could just pay 4.99 a month for complete access to hundreds of stock photos from a professional photographer, with new photos being added constantly" What do you guys think of this idea.

        Idea #2 have a traditional photography site offering services like senior photos and weddings and promote that site for my local area using SEO and google. Use a mailing list to capture clients and leads offering exclusive discounts and sales for people who join the list.

        Idea #3 make prints and postcards and sell them at local craft fairs. Give away business cards to everyone with links to buy prints online and the photographer website offering senior pictures and traditional photography services.

        Idea #4 sell prints and postcards on Etsy or on another website designed specifically for selling prints and promoted with SEO. Which would be better?


        If you read the last post on this thread by me it goes into a bit more detail
        http://www.warriorforum.com/main-int...otography.html

        Ill even take it a bit further. Local craft shows, etsy, your own site, yes small prints and post cards would be a nice edition, as long as you have $200 large prints for sale. Yes they like the image, but they cant afford $200, so they will buy the 4.95 card.

        How to really make money selling prints. Going the online route, you really don't have to have inventory, you can find a place locally that does hi quality prints for a reasonable price. You want to ensure that you are getting UV prints vs dye ink prints. Once you can afford it, you want to get your own large format printer. Get as large as you can afford. a decent 24 inch plotter is about $1500.00. Your first 10 $200.00 prints will more than pay for it.

        You really want to buy the largest plotter you can get your hands on I personally have a 42 and 60 plotter(s). Within the first week of having each of them I ran enough work through to pay for the expense. DO some research on the cost of paper, and you will be blown away. I use matte presentation paper for most of the prints I do for clients, and its like $30.00 per 100 foot roll. Its kinda silly really! On a 42" doing 16x20 prints you are looking at about 12 feet of paper for 10 prints to give you an idea.


        If you have any questions by all means ask.

        hope that helps!
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        Success is an ACT not an idea
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      • Profile picture of the author koolphoto
        phonetools - I think all your ideas are good. I would also think offline marketing for a wedding portrait business. You need to meet and do deals with places people frequent especially for weddings. You need to have party planners, caterers, florists etc. recommend your services to their clients. It makes the photographers job a little easier.

        I also agree that a good image rights policy is needed if your going to sell the images on the internet. This way there is no confusion as to what is allowed and not allowed as to how a buyer can use the photos. For example: who owns copyright, can buyers resell, put their name on images, porn sites etc.

        An advantage of going with an online stock site over doing it yourself is that they already have a client base and they heavily promote to them. The downside is you normally don't make much money unless you sell a very large quantity of images.

        aceriker - you need a good DAM (digital asset management) tool/shopping cart. It acts like a members site but for images. A number of my friends have used Imagefolio to self host their own images. Imagefolio is also a shopping cart so that perspective buyers can buy and download images, photos, videos. They are a few versions at different price ranges. Imagefolio will track downloads and can notify you by email when something is downloaded or purchased.

        There are also many online shopping carts for photographs like Photobiz,Photoshelter, PicturesPro, Zenfolio and others. Also, they already have the disk space and proper server configuration.

        I know there are Wordpress plugins, but I have never used them so I really can't recommend any.

        Another thing you must decide is what image size you are going to sell/rent the photos at. 72dpi for internet or 300dpi for print. Then you can decide how much disk space you will require. I usually recommend VPS hosting for photo sites with thousands of images. And you need to consider how much photos you will be uploading in the future so you no how much disk space will be needed. Too much initially is costly and too little will force you to move your database of images to another server later on which can be expensive.
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        My name is Ken Katz and I am a Web Designer and Photographer. My motto: "If you really want to do something, you'll find a way. If you don't, you'll find an excuse." -Jim Rohn

        Celebrity Portrait Photgapher - My Photography Portfolio.

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