could i run into legal issues?

6 replies
hi guys looking for a little advice, i want to start building my list, but the question is, should i use a double opt-in?

Im in the UK and im a little unsure of a laws here (i dont wanna get locked up lol). Iv got a great way to get people to initially subscribe, but im not sure how many of them will go for the double opt-in.
#issues #legal #run
  • Profile picture of the author richblogs
    So long as you're observing these laws: Opt-In Laws in the USA and EU

    ...you should be fine.
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  • Profile picture of the author Kate Davies
    It partly depends whether they are individuals or corporate subscribers. For individuals, the answer is yes, you should use double opt-in.

    The rules in the UK are governed by an EU Directive that was implemented in 2003. There is good information here on a Legal Guidance website run by Internatiional Law firm Pinsent Masons. Check it out, it should tell you all you need to know.

    (not an affiliate link)
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  • Profile picture of the author Manie Amari
    Originally Posted by choother View Post

    hi guys looking for a little advice, i want to start building my list, but the question is, should i use a double opt-in?
    If you are with Aweber as your email managment provider it's already set as double opt-in as default so there shouldn't be anything to worry about.

    Have you thought about, which email management company you will be using yet?
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    • Profile picture of the author choother
      Originally Posted by Manie Amari View Post

      If you are with Aweber as your email managment provider it's already set as double opt-in as default so there shouldn't be anything to worry about.

      Have you thought about, which email management company you will be using yet?
      yes mate, im with aweber, but i was toying with the idea of removing the double opt-in. to increase my list conversions

      but with the advice given here, that might not be the best idea, thanks
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  • Profile picture of the author Shawn Lee
    Not sure where I heard this from, but someone said (according to his own testing) that about 30% of subscribers didn't confirm their subscription when he used a double opt in.
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  • Profile picture of the author Guru_Marketing
    Originally Posted by choother View Post

    hi guys looking for a little advice, i want to start building my list, but the question is, should i use a double opt-in?

    Im in the UK and im a little unsure of a laws here (i dont wanna get locked up lol). Iv got a great way to get people to initially subscribe, but im not sure how many of them will go for the double opt-in.
    You can get into legal issues if you do not provide an unsubscribe link at the end of the email.

    Double opt-in can increase the quality of your subscribers, since they CONFIRM their subscription. Often, there are people who put junk email addresses for some funny reasons :-) You can lose subscribers when you use double opt-in, but the quality of your list will be assured.
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