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Offline: TV/Radio/Magazines..what gave you the best ROI?

by atvking
7 replies
I have a dating site I wish to promote locally in my country. I can get cheap TV / Radio / Newspaper ads. I'm talking dirt cheap.

So my question to anybody with offline experience is:

1) What gave you the best ROI
2) How long did you advertise for?


Thanks for any information on this. I have no choice but to try all 3 and see how it goes but I would be really greatfull for any tips or info.
#gave #offline #roi
  • Profile picture of the author Anthony Flatt
    If your going to use TV or Radio. Start a small advertising company or tell them you are an advertising company. They usually give 35% or more discounts to advertising companies.

    Also if you form a non-profit company (still can pay salaries, expenses, etc) you can get some TV and Radio stations to run your ads for free.

    If your ads are over the top just tone them down to fit the TV or Radio station and then send them to your website for all the details. Too many people try to tell the prospect everything in the ad. The ad has one job, get them to your website.
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    • Profile picture of the author atvking
      Originally Posted by Anthony Flatt View Post

      If your going to use TV or Radio. Start a small advertising company or tell them you are an advertising company. They usually give 35% or more discounts to advertising companies.

      Actually that's some great advice. Thanks!
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      • Profile picture of the author myob
        Magazine ads IMO seem to have the highest ROI. They have residual staying power; people will often pass them on to others. For example, some of my ads for Amazon products are still pulling in sales after several years. Newspapers, radio and TV ads will draw high traffic quickly, but requires a tight conversion system, since these leads tend to cool off just as quickly.
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  • Profile picture of the author visimedia
    maybe tv and radio (as well as local magazine ad) will work the best ...
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  • Profile picture of the author celente
    We do all these media except TV, would be a good one to try.

    I remember a warrior in here last week saying he can get a spot on TV at 4am in the morning very cheap. Only problem is WTF is awake at that time. oh ...me...ha ha. LOL.

    Remember when you are after traffic, its all about targted. Too many times people do not pay extra to advertise in these media but forget, its about as targeted of audience you can get. ANd with proper copy you can absolutely kill it.

    We have tried all of it, and do best with newspapers, magazines, trade shows, trade journals, newsletters, booklets, ezines etc.

    You are not just after traffic, you are after targeted traffic, and buying traffic. Remember people have to buy newspapers, and magazines, so chances are they have money to buy other stuff and are passionate. There is a lot of power in that, yet still people do not go out of their way and try this.

    We get lots of subscribers and sales from doing this, and article sydication to these outlets, gives us best rate for return.
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    • Profile picture of the author atvking
      Originally Posted by celente View Post


      You are not just after traffic, you are after targeted traffic, and buying traffic. Remember people have to buy newspapers, and magazines, so chances are they have money to buy other stuff and are passionate. There is a lot of power in that, yet still people do not go out of their way and try this.

      We get lots of subscribers and sales from doing this, and article sydication to these outlets, gives us best rate for return.
      I agree with you on this because I have tested Newspapers and Magazines so far and my conclusion is: Magazines give you more "credibility" because the magazine itself has more credibility than a newspaper (magazines are focused on niches).

      Advertising in a Magazine has given the most ROI so far.

      Another thing I have found out is that billboards are basically worthless FOR ME, because my product is new and people are "on the go" and will not stop and read or look or give it their full attention.

      Attention is key. Billboards do not work well for me because, and this is just my speculation, the viewer is too distracted with traffic and other people. I have spent a whole day in front of my billboard looking at reactions. It was my first billboard ever and I was super excited to see how it would do...

      Radio and TV are next on my list. Attention should be higher with these media. Will try to adapt my advert accordingly.
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  • Profile picture of the author Jay Brass
    Originally Posted by atvking View Post

    I have a dating site I wish to promote locally in my country. I can get cheap TV / Radio / Newspaper ads. I'm talking dirt cheap.

    So my question to anybody with offline experience is:

    1) What gave you the best ROI
    2) How long did you advertise for?


    Thanks for any information on this. I have no choice but to try all 3 and see how it goes but I would be really greatfull for any tips or info.
    TV. People like to see and hear so they don't need to read anything.
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