I just gotta share this with you guys (it isn't just my picture).

by Joshua Rigley Banned
41 replies
About a month ago, I had a unique opportunity; I was asked to write a column about Internet Marketing for my local newspaper, which will run every Friday. My first column was just published today, and I already had a business contact me about it.

But, more importantly, there are a couple of lessons I'd like to share with you, as well as a picture of what I look like in real life (you may rest easy now, as I'm sure that mystery has been consuming your life. )

First, here's the column: Businesses need a mobile website to compete

There are two lessons IMers can get from this:

1) Mobile websites aren't just for small businesses. We could benefit from them too. Take a look at your traffic logs and see what percentage of your users are trying to access your website from a mobile device. That's how many potential customers you're losing out on.

2) Newspapers rock for syndication. My column was automatically tweeted by a user with over 14,600 followers. Given my newspaper's credibility (I think they've been around since 1888), and relationships with other media outlets, the possibilities to get that article syndicated are endless.

I'm pretty excited about this opportunity, and I really hope I end up helping a lot of businesses increase their bottom-line. That's what this is all about for me. I love helping people, and if my advice helps just a few business increase profits (so they can hire more employees), then it'll be worth it.

Just thought I'd share that with you guys. Would love to hear your feedback, and I hope this has been helpful to you.

Joshua
#gotta #guys #mobile website #newspaper #offline #opportunity #picture #share #syndication
  • Profile picture of the author vheissu28
    That's really cool.

    It would be fantastic to get an article in the newspaper. Talk about exposure.
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  • Profile picture of the author shmerns
    That's awesome Joshua, congratulations. This is definately food for thought. I love the offline world, there is so much less competition..

    Thanks a bunch for sharing this

    Lori P.
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    • Ogden / SLC is a nice large area...good exposure!

      And a column is great street cred...Congrats Joshua!
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  • Profile picture of the author James Hessler
    Brilliant. The mind boggles at the possibilities that can open up by having such a column...

    Hmmmmnnn reaffirms an idea I have for my niche. I enjoy seeing success from others, as it lets me know I'm not just 'dreaming'. Action is what's needed from me, but as said hearing of success is reaffirming.

    Thanks for sharing

    James
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    • Profile picture of the author ExRat
      Hi Joshua,

      Nice work fella! Keep it up.
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      Roger Davis

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      • Profile picture of the author Joshua Rigley
        Banned
        Originally Posted by ExRat View Post

        Hi Joshua,

        Nice work fella! Keep it up.
        Thanks Roger. That is especially meaningful coming from you.

        Everyone else, thanks for your feedback. Mods, thanks for not deleting this thread. Have a great day guys, you deserve it.
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  • Profile picture of the author boxoun
    Congrats on the success. Personally, I don't see the big deal with mobile websites. All websites looks good on my phone and navigation is easier. I understand mobile sites are a bit easier to read but most phones should be able to handle a regular website with a double click and Zoom function that comes with most phones.

    With that said, I'm sure there's something I'm not understanding with mobile websites.
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  • Profile picture of the author Randall Magwood
    I'm glad that you got the positive exposure for your business. I know about the power about mobile marketing, and i think it's something that all online business owners can do too, along with QR codes. The offlline marketing section of this forum provides great tips on offering mobile marketing services to clients.
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    • Profile picture of the author NikkiYeomans
      Thanks for sharing and gratz on your good fortune. It really is a great tip and certainly something to consider. What a truly great way to help people and grow your own business as well.
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  • Profile picture of the author sbucciarel
    Banned
    Congratulations Joshua. That's awesome.
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    • Profile picture of the author Joseph G Spiteri
      Nice one Joshua high five,
      haven't got into offline marketing need to get started.
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  • Profile picture of the author Maraun
    That really is awesome.

    Maybe it isn't even that hard to get such an opportunity, newspapers like free unique and original content as much as anyone else.

    If that fits your business just cold calling your local newspaper and asking if you can run such a column doesn't cost anything.
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    • Good on you for lining up a newspaper deal. That can work out well.

      I think you have to be careful about making statements like these, though...

      Mobile websites aren't just for small businesses. We could benefit from them too. Take a look at your traffic logs and see what percentage of your users are trying to access your website from a mobile device. That's how many potential customers you're losing out on.

      It's certainly not true across the board. I have years of stats on my ecommerce sites and I can tell exactly if they came from a mobile device and what OS. As a result, I know that *not* having a mobile site hasn't hurt my business at all. My site displays fine on iPhone and iPad, and while I haven't checked Android, probably there too.

      There's another upside to not having a mobile site: Getting the full site means the user isn't frustratingly limited to the few menu options many mobile sites offer.

      The problem with your sweeping mobile site statements is that they make you sound like you're selling mobile sites -- are you? With such a great opportunity to build credibility, tread carefully.

      fLufF
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      • Profile picture of the author Joshua Rigley
        Banned
        Originally Posted by fluffythewondercat View Post

        Good on you for lining up a newspaper deal. That can work out well.

        I think you have to be careful about making statements like these, though...

        Mobile websites aren't just for small businesses. We could benefit from them too. Take a look at your traffic logs and see what percentage of your users are trying to access your website from a mobile device. That's how many potential customers you're losing out on.

        It's certainly not true across the board. I have years of stats on my ecommerce sites and I can tell exactly if they came from a mobile device and what OS. As a result, I know that *not* having a mobile site hasn't hurt my business at all. My site displays fine on iPhone and iPad, and while I haven't checked Android, probably there too.

        There's another upside to not having a mobile site: Getting the full site means the user isn't frustratingly limited to the few menu options many mobile sites offer.

        The problem with your sweeping mobile site statements is that they make you sound like you're selling mobile sites -- are you? With such a great opportunity to build credibility, tread carefully.

        fLufF
        --
        Of course, there are exceptions to every rule. But in general, it's better to try to optimize your website for as many users as possible, including mobile users.

        And yes, I am selling mobile website design services, among other things, but only to businesses in my local area. I'm fully aware of the problems that arise from sounding self-promotional, and my newspaper is too. Their one requirement is that the columns can not be self-promotional in nature.

        But really, that's not what it's about for me. Thanks for your input.
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  • Profile picture of the author Raydal
    I think that the content of your article should be outside of
    the discussion in this thread. The most important line of your
    article was "Joshua Rigley is an Internet marketing consultant.
    He may be contacted at joshuarigley@gmail.com"

    I doubt you were trying to impress Warriors with the
    information in the article. But you were sharing a little
    talked about way of marketing your business. The point
    is that you got some exposure that can skyrocket your
    credibility. Way to Go!

    And thanks for the inspiration.

    -Ray Edwards
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  • Profile picture of the author paul_1
    Way to go Joshua... Congratulations! Nothing beats a paper that's been around since 1888..
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    • Profile picture of the author Looking4Mentor
      CHEERS!

      Great opportunity for you. Continue to help businesses with their bottom line and it will come full circle... these businesses will help you with your bottom line.

      Incredible that your column was on Twitter. It went viral to boot!
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  • Profile picture of the author drmani
    Originally Posted by Joshua Rigley View Post

    About a month ago, I had a unique opportunity; I was asked to write a column about Internet Marketing for my local newspaper, which will run every Friday. My first column was just published today, and I already had a business contact me about it.

    Joshua
    Congrats, Joshua! Way to go

    All success
    Dr.Mani
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  • Profile picture of the author HeySal
    OMG - It's Kelso! LMAO.

    Congratulations Joshua. Newspaper writing can be fun. Way before the internet I was part owner of a company in a small historical gaming town. We did a small newspaper and I loved every minute of it. The networking was awesome. Of course there was no advice on mobile anything - or even websites, so the connections were all brick and mortar. Got a hella load of free meals at the local businesses.

    Your advice in the column is really helpful, too - especially in a smaller area where a lot of people don't even really understand online much, let alone mobile. Looks to me as if you have an awesome setup for yourself. Have a great time and run with it. Be sure and come back and share links to your column again. That was a worthwhile read.........even though I only really clicked to see the pic.
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    • Profile picture of the author Joshua Rigley
      Banned
      Originally Posted by HeySal View Post

      OMG - It's Kelso! LMAO.

      Congratulations Joshua. Newspaper writing can be fun. Way before the internet I was part owner of a company in a small historical gaming town. We did a small newspaper and I loved every minute of it. The networking was awesome. Of course there was no advice on mobile anything - or even websites, so the connections were all brick and mortar. Got a hella load of free meals at the local businesses.

      Your advice in the column is really helpful, too - especially in a smaller area where a lot of people don't even really understand online much, let alone mobile. Looks to me as if you have an awesome setup for yourself. Have a great time and run with it. Be sure and come back and share links to your column again. That was a worthwhile read.........even though I only really clicked to see the pic.
      Hey Sal (lol, that never gets old).

      Thanks for your feedback, I'm glad you liked the column. And I'll be sure to post links to other columns as well. Some may be helpful to you guys, and others...well, they may be flat out controversial.

      By the way, who the heck is Kelso?
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  • Profile picture of the author danlew
    Way to go Joshua! You're talking about exposure here, you are writing about internet marketing in the newspaper, and to attract local businesses as well. You did it man, opportunities always there.
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  • Profile picture of the author watsonovedades
    Thas amazing Joshua . Congrats!
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  • Profile picture of the author mistermint
    Well done getting some good exposure...

    fluffythewondercat
    There's another upside to not having a mobile site: Getting the full site means the user isn't frustratingly limited to the few menu options many mobile sites offer.
    You were kidding when you made this statement or not

    IMO if you have a restaurant or takeaway or any other biz that requires a phone call to book or order then a mobile option is vital or, in time you will just lose out on all that extra biz..

    Many websites e commerce or not can take forever to load in a smart phone, chances are the prospect just gives up in the end and moves on..

    For the sake of a simple bit of code and a few mobile friendly pages why not offer the option..
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  • Profile picture of the author Dan Bainbridge
    You should get a domain name and professional email - I squirm when people contact me and use a gmail account... I think you would get a lot more contact if you had a real email listed, or even better a website where they can jsut go and browse and signup to your free online business tips..
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    • Profile picture of the author Joshua Rigley
      Banned
      Originally Posted by Dan Bainbridge View Post

      You should get a domain name and professional email - I squirm when people contact me and use a gmail account... I think you would get a lot more contact if you had a real email listed, or even better a website where they can jsut go and browse and signup to your free online business tips..
      Um, it is a real email bro. I think they prefer to have my personal contact information, and I'm pretty sure my newspaper would require that anyway. But yeah, getting a real website and all that stuff is in the works. Thanks for your thoughts.
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      • Profile picture of the author Pamellalovely
        Amazing "Joshua Rigley" congratulations... Keep it up!
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  • Profile picture of the author Content Traders
    Nice sharing. Thanks
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  • Profile picture of the author celente
    we got a free spread in our local paper for sponsoring a couple move their goods, their house burnt down, and we helped them move into their new home and furniture that someone gave them worth like 50k. insane. There are still good people out there in teh world. But when they did a piece we got lots of extra traffic and sales and all it cost was a few hundred out of our pocket.

    When I asked the director how much ad placement was, he said about $600 . So we got a good ad, worth $600 for a few hundred. And helped a couple in need. WIN WIN.

    Gotta think outside the box sometimes and help others. Gotta give to receive I think.
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  • Profile picture of the author timtheman
    Congrats! Hope you continue to reap the benefits from this for many years.
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  • Well done! Some great points here. Agreed, that newspapers do rock for syndication.
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  • Profile picture of the author Geraldm
    Thats awesome Joshua!

    I'd make one suggestion if I can ... change your email address to something more professional other than a @gmail.com.... maybe something like Joshua@JoshuaConsulting.com

    Cheers ....
    Gerald.
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  • Profile picture of the author ayhaah
    Good Job Joshua. That's awesome.
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  • Profile picture of the author PerfectSolution
    that's a great achievement Joshua. it's really nice to be able to get a break like that.
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  • Profile picture of the author Joshua Rigley
    Banned
    Per Sal's request, this is my latest column: Marketing buyers beware: Tread lightly in considering SEO
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  • Profile picture of the author Osman_M
    I am in the process of converting many of my squeeze pages into mobile pages. You are right traffic logs do show that my sites are being accessed more and more on ipads, iphones and other gadgets.
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  • Profile picture of the author donny531
    cool deal you got going on there. it give a me an idea of my own thanks
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