How Many Customers Send You Back Your Info Products?

by Haydn
3 replies
Cheers Warriors,

I'm just writing the copy for my first ebook and am asking for a very rough idea of the ratio of returned products?

So for example can I expect 10% to be returned?

Eager to hear from those who sell information products, ebooks in particular.

Thanks

H
#back #customers #info #products #send
  • Profile picture of the author laurencewins
    I have only ever had one return and I think it was a BS reason but I don't argue as it is not worth it.
    Signature

    Cheers, Laurence.
    Writer/Editor/Proofreader.

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  • Profile picture of the author bobcath
    I sell my own product, which I obviously have complete control over in respect of quality, deilvery and backup etc. On this I have approx 1% return rate. Its different with products I sell as an affilate as I don't have the same control over them.
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  • Profile picture of the author WillR
    It depends on the product. Plain and simple. Some products have a refund rate of less than 1% while others are well over 40%.

    As for the number of copies you can expect to have returned, the answer is ZERO. You should NEVER plan to fail. Yes, it is almost certain you will have a number of refunds but there is nothing to be achieved by dwelling on it. Put your effort into getting your product the best it can be rather than worrying about things like that.
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