sometimes its strange where your biggest breaks come from. I have started using Linkedin for my Bricks and Mortar business and have spent quite a bit of time building up my profile and getting connections. To date this has generated quite a bit of business for us and I am working towards building myself into an expert in my field.
I have written my profile in a way that means I come top of the searches for most of the keywords I wanted to target and my connections are growing quite nicely.
Yesterday I got a message through Linkedin from some one who wanted me to contact them.
On contacting them it turns out they had read one of my posts and would like to do a piece in their Industry newspaper - yes the guy was a journalist!! The paper is one of the Industry standards in my target market which is Financial Advisers and has a readership of 30,000 Financial Advisers. I couldn't believe it. So I have another call booked with him for Monday to talk about another piece he wants to do.
There is no way that I would have been in contact with this guy except for Linkedin. If your not using Linkedin for whatever business you are in you should - it works if you do it right.
Now I am no Linkedin expert but I have read lots of books on how to do it and applied the principles and I have had success.
Here a few Tips
1) Spend a lot of time creating your profile. Think about what keywords yoyu want to target and use them in your name and info boxes
2) make sure you connect with people in areas that are related to your business or are of use to you. The number of connections is not important its the quality. I come top of the searches for keywords ahead of people who have 100s more connections than me
3) Get involved - just like this forum you need to engage in conversations.
4) Join lots of groups - by joining a group you have access to the members list and this means you can connect to them and then be able to sned them messages
5) Start interesting discussions this will enhance your visibility, your profile views and your connections
6) Contribute helpful stuff to other peoples discussions
7) Update your profile regularly. Every time you update your profile the update is flagged to all your connections
I could go on. Linkedin is free and it works if you put the effort in. I could see it working very well for Offliners and marketers if its done correctly
UPDATE - read the rest of the thread as I have included some more hints and tips
PS here is my linked in profile feel free to connect with me (say you are a colleague and in your message say you came from the Warrior forum so I know)