New Browser Feature Spells Doom For Cookies?

by Martin Luxton 4 replies
I am not a techie so I don't know the nuts and bolts of how cookies work but if people have the ability to keep their surfing private what impact will this have on affiliate marketing?

BBC NEWS | Technology | Web browser to get 'privacy mode'

Martin
#main internet marketing discussion forum #browser #cookies #cookies browsers ie #doom #feature #spells
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  • Profile picture of the author Scott Burton
    Originally Posted by Martin Luxton View Post

    I am not a techie so I don't know the nuts and bolts of how cookies work but if people have the ability to keep their surfing private what impact will this have on affiliate marketing?

    BBC NEWS | Technology | Web browser to get 'privacy mode'

    Martin

    This could pose a bit of a breaking point for affiliate programs that will use a cookie to allow an affiliate to get credit for a customer if they return and buy later.

    Some affiliate programs place a cookie lasting 7, 14, 30, or in some cases up to 365 days allowing that affiliate to collect their commission for users they refer who come back in that time period to buy.

    It should have limited effect on referrals that convert immediately, but I can see the fallout as many affiliate marketers start losing a chunk of revenue that represents these people who actually do come back later to buy.
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    • Profile picture of the author Martin Luxton
      Scott

      On the bright side, at least people can stop saying "clear your cookies before you buy through my link".

      Martin
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    • Profile picture of the author Simon_Sezs
      Originally Posted by Scott Burton View Post

      This could pose a bit of a breaking point for affiliate programs that will use a cookie to allow an affiliate to get credit for a customer if they return and buy later.

      Some affiliate programs place a cookie lasting 7, 14, 30, or in some cases up to 365 days allowing that affiliate to collect their commission for users they refer who come back in that time period to buy.

      It should have limited effect on referrals that convert immediately, but I can see the fallout as many affiliate marketers start losing a chunk of revenue that represents these people who actually do come back later to buy.
      Personally, I am not worried one bit. With change comes innovation and with every problem, there is always a solution.
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      • Profile picture of the author fm1234
        I have no idea what it is that they think that they're adding to the browsing experience. My browser already blocks all cookies, JavaScript and other things with which I don't wish to be bothered by default, except for a list of domains I have flagged as trusted. As far as I am aware all browsers have this ability, even a scrap heap reject like IE.


        Frank
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