The Cocaine Brain & Internet Marketing.

6 replies
So I'm reading along and come across some eye-opening dialog which the author is sharing with the reader. I'm doing a little cherry-picking here but I think you'll pick up the idea.


Neuroscientists have found that the prospect of making money stimulates the same primitive reward circuits in the brain that cocaine does.
Later, referring to a discussion relayed by someone else.


In large part, he believes, the mistakes happened because he wasn't able to damp down the cocaine brain.
... he found his brain working against him, latching onto evidence that confirmed his initial hunch and dismissing the signs of a downside. It's what the brain does.
"You get seduced"
Sound familiar?

Why didn't that great sounding WSO pan out?

"I was so excited about _______ a few weeks ago. Wonder why that fizzled out?"

I think this confirms something that I suspected for some time.

Just sharing.

Joe Mobley

From The Checklist Manifesto by Atul Gawande.
#brain #cocaine #internet #marketing

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