UPDATE First offline client got, now I need advice please

25 replies
Howdy.

I got a response from my offline seo site requesting a call back in the morning.

I had a quick glance at the site they want SEO for and it is a web design company!.

Anyway they have no alt text for the images and a lot of very strange meta tag keywords not related to the business.

I must call them Wednesday morning and my problem is what should I be asking them?

They only want SEO so should I be considering articles, social networking, backlinks etc.. or would this be classed as traffic generation?

All I can think of offering is optimising the site for the search engines.

Should I be advising them to target a specific phrase or keywords (there would be a lot to do if they wanted to be top google listing for something like 'webdesign').

Any advice is most appreciated.
Thanks
#advice #client #offline
  • Profile picture of the author Frank Bruno
    Whatever you do, don't gurantee their positioning in Google.

    Get some packages together so you can present those to your client.

    Frank Bruno
    {{ DiscussionBoard.errors[485305].message }}
  • Profile picture of the author Valdor Kiebach
    Yes thanks Frank, there is no way I would guarantee a position.
    What I think I will do is give them a free consultation (they look like they work from home, not far from me) and just ask what they have been doing and what they want to achieve. I will have to think on my toes with this one and hopefully be able to pull something off.

    The general flow of things with taking your skills offline seems to be let the client tell you what they want, and just throw in a few suggestions.

    I will be taking notes then take a few days to chew it over and see what I come up with.

    My only concern is why would a webdesign company not know anything about SEO?

    I will prob keep this post updated with the progress so it may interesting and usefull to others trying the offline thing.

    We shall see.
    {{ DiscussionBoard.errors[485342].message }}
    • Profile picture of the author Darth Executor
      Originally Posted by Valdor Kiebach View Post

      My only concern is why would a webdesign company not know anything about SEO?
      Probably because they don't build web sites with the intent to spam the search engines like IMs do. At any rate, it's your win.
      {{ DiscussionBoard.errors[485351].message }}
  • Profile picture of the author Dan Sherman
    Be cautious of a wolf in sheep's clothing. The inquiry may not be a genuine one.
    {{ DiscussionBoard.errors[485347].message }}
    • Profile picture of the author Valdor Kiebach
      Originally Posted by Dan Sherman View Post

      Be cautious of a wolf in sheep's clothing. The inquiry may not be a genuine one.
      Thats one of my concerns, but maybe they dont have a clue (very strange keywords in the meta tag).
      As I said they are not far from my house and its worth an hour spent with them if it is genuine.

      There are 3 possible outcomes:

      1: Genuine, do the work, get regular work from them for sites they design.

      2:Not genuine and I waste my time.

      3:Who knows.
      {{ DiscussionBoard.errors[485370].message }}
      • Profile picture of the author RaynayValles
        Why wouldn't they know about SEO? I've found that some website designers are graphic designers. They know how to use the software but are light in the online marketing skills. That could be the case here.
        {{ DiscussionBoard.errors[485398].message }}
  • Profile picture of the author LADWebDesign
    I went to a recent networking meeting and a woman said to me, after I had introduced myself, that her husband was also a web site designer. I thought, great, good to know, I'll be moving on.

    She says, "oh, do you know how to install a blog, because although my husband is a web designer, he doesn't know how to install a blog." I had to control myself from laughing out loud.

    Just because they say they're "web designers" doesn't mean anything. Go for it.


    Linda
    {{ DiscussionBoard.errors[485391].message }}
    • Profile picture of the author Valdor Kiebach
      Originally Posted by LADWebDesign View Post

      .....Just because they say they're "web designers" doesn't mean anything. Go for it.


      Linda
      I will certainly give it a go! I presume (although I may be wrong) that just because they are good at webdesign doesnt mean they are good at SEO, I am good at HTML/PHP but crap at graphics so my sites usually work but look naff.

      I did notice they dont mention anything about SEO on there own site and as I mentioned earlier even the basics like alt image tags are not used and there mailing list optin is just a tiny link in the footer, maybe good designers that have never thought about IM hence they contacted me.

      Thanks RAYNAY you answered as I was writing this. My point exactley
      {{ DiscussionBoard.errors[485408].message }}
      • Profile picture of the author AndrewCavanagh
        Ask them about what kind of results they'd like then suggest whatever is in your line of expertise.

        You're the expert...that's why they're approaching you.

        So you should suggest what you think will get them the best results.

        Kindest regards,
        Andrew Cavanagh
        {{ DiscussionBoard.errors[485456].message }}
        • Profile picture of the author Valdor Kiebach
          Originally Posted by AndrewCavanagh View Post

          Ask them about what kind of results they'd like then suggest whatever is in your line of expertise.

          You're the expert...that's why they're approaching you.

          So you should suggest what you think will get them the best results.

          Kindest regards,
          Andrew Cavanagh
          Thanks Andrew, thats the strategy I will adopt I think, let them tell me what they want then have a think about what I can do for them to achieve the outcome, I can always outsource some of the work if push comes to shove.
          {{ DiscussionBoard.errors[485493].message }}
    • Profile picture of the author Melody
      Originally Posted by LADWebDesign View Post

      I went to a recent networking meeting and a woman said to me, after I had introduced myself, that her husband was also a web site designer. I thought, great, good to know, I'll be moving on.

      She says, "oh, do you know how to install a blog, because although my husband is a web designer, he doesn't know how to install a blog." I had to control myself from laughing out loud.

      Just because they say they're "web designers" doesn't mean anything. Go for it.


      Linda
      Believe it or not - when you get outside of the IM world - a lot of 'web designers' consider themselves artists, and consider the SEO side of it 'grunt work' - they 'design' pretty sites with lots of useless flash, and get the big bucks from people that don't really know what a website is supposed to do!

      It MIGHT be a 'fake' call to scope you out BUT they might also be looking for someone to partner with and outsource their SEO work to.

      Go - you have nothing to lose. The key is to ask lots of questions, take oodles of notes - and then tell them that you have a lot of ideas, but you want to put together a comprehensive strategy for them, rather than just throw out some 'off the cuff' suggestions.

      Then you can come back here - and we can all help!
      Melody
      Signature
      Our first "Digital Yard Sale"! A massive PLR Blowout Sale to help a friend pay medical expenses.
      {{ DiscussionBoard.errors[485534].message }}
  • Profile picture of the author ChrisBraddock
    Originally Posted by Valdor Kiebach View Post

    They only want SEO so should I be considering articles, social networking, backlinks etc.. or would this be classed as traffic generation?
    It's SEO (offpage SEO).

    Originally Posted by Valdor Kiebach View Post

    All I can think of offering is optimising the site for the search engines.
    That's onpage SEO, which, in itself isn't worth all that much.

    Originally Posted by Valdor Kiebach View Post

    Should I be advising them to target a specific phrase or keywords (there would be a lot to do if they wanted to be top google listing for something like 'webdesign').
    Find out what their goals are. I assume they want SEO because they want more traffic. Might they be better served with a PPC campaign (instant traffic + measurable ROI)? If they're after the free traffic (SEO) then yeah you need to determine what keywords you'll be targeting (NOT "webdesign") and take it from there.

    Get a subscription to SEOBook and spend the next few days reading!

    Good luck.
    {{ DiscussionBoard.errors[485498].message }}
  • Profile picture of the author Valdor Kiebach
    Thanks for all the input people, I am off to bed as its 3.12 a.m. here and I have a call to make in the morning.

    Will post what happens.
    {{ DiscussionBoard.errors[485520].message }}
  • Profile picture of the author spirokinetic
    Yeah...

    Webdesigners dont really know their stuff. SEO and marketing is a whole different field all together so I think you should give it a shot. Either way, you'll have nothing to lose.

    Cheers!
    {{ DiscussionBoard.errors[485561].message }}
  • Profile picture of the author Valdor Kiebach
    Well I have been on the phone with these people after emailing them and here is what the story is.
    They are web/graphics designers and need someone to outsource to for their clients as they have only been using direct mail marketing.
    I told them that I will be able to work with them on this and to email me should they need my services, so there you go.
    Could be a long term benefit or I will never hear from them again. Either way I have lost nothing and have a lot to gain potentialy.
    Just as Melody predicted :-0
    {{ DiscussionBoard.errors[493621].message }}
  • Profile picture of the author bingbang
    Valdor, it sounds like you may in with a winner there. Keep us informed of progress.
    {{ DiscussionBoard.errors[493636].message }}
  • Profile picture of the author Ernie Lo
    Sounds like an amazing opportunity! Don't stop now. Go to other web design firms and tell them that you work with web design companies and do marketing for them, and work out some more deals!
    {{ DiscussionBoard.errors[493647].message }}
  • Profile picture of the author Hackbridge
    Yeah get out the yellow pages and hit all of the web designers within easy distance, "hello, I'm an internet marketing expert, I wonder if I could have a moment of your time?". I daresay it shouldn't be so alien here in the UK if people want to get online?.
    {{ DiscussionBoard.errors[493872].message }}
  • Profile picture of the author lollieamp
    Get a freelancer to do it, you will get a better result rather than doing on your own.
    {{ DiscussionBoard.errors[493942].message }}
  • Profile picture of the author Marcus Paul
    I have found more web designers are outsourcing SEO and link-building because they want to focus on building beautiful websites. They don't keep up with everything in the SEO/IM world. It takes different mindsets. Usually in the beginning they sub it to you to protect their client relationship. Over time they ease up on this.

    I have two web design companies that refer clients to me once they launch a site. It usually takes the clients two months to get serious and call me back. This happens when the only people hitting their site are the people they already know.
    Signature
    New Launch in 2019 - Join my free Facebook Group - Step4: Profit! - We help beginners learn strategies to make money online.


    {{ DiscussionBoard.errors[494108].message }}
  • Profile picture of the author JohnSpangler
    My suggestion is to give first

    You may also want to ask if they have added their business to the google local business directory since that's free.

    Also if they had created a video and uploaded the video to youtube?

    Ask if they have a facebook or myspace page?

    You get the idea.

    John
    {{ DiscussionBoard.errors[494129].message }}
  • Profile picture of the author Paul Buckley
    I was offered a web design project last summer to create a website for a $500 fee. I wasn't too busy and I figured even a small job, well done, could lead to more lucrative referrals. So I had him email me the specifics for the project.

    I was floored when I got them. The attachment was two and a half pages...in Word...single-spaced. It included flash graphics, a shopping cart, MySQL databases, email marketing system...the whole shebang. No reputable web design firm would touch it for less than $12,000.

    But that's not the best part: the website was to be for a web design company...and the guy's return email address was at ANOTHER web design company!

    I politely declined.

    But I digress. Most web designers are just that. They are 'designers'. Graphic artists. They know little or nothing about SEO or marketing so it's not surprising that they would farm out that kind of work.
    Signature

    "Wise men speak because they have something to say; fools because they have to say something." -Plato

    {{ DiscussionBoard.errors[494175].message }}
  • Profile picture of the author Valdor Kiebach
    Some good advice from you all, thanks.
    I will be outsourcing most of the work myself anyway so I wont be doing much of the work myself.
    Good idea hackbridge with the yellow pages but we will see.
    At the moment I only want to work locally so I can meet clients, and I also noticed a duff link on my seo site so that needs fixing.
    I must admit it could be a good opportunity and I will most certainly follow it up.
    {{ DiscussionBoard.errors[494900].message }}
  • Profile picture of the author Sheila
    Another thought to add to the mix - you could offer to do SEO for the website designer for free - for maybe 30-60 days, to build credibility. When you do a bang-up job for them, and they get even one more sale from your efforts in their local market, they'll happily refer you to their customers and you'll make more money in the long run than you ever would have made from their business alone.
    {{ DiscussionBoard.errors[595422].message }}
  • Profile picture of the author profitgenie
    Just do a good SEO job, as us IM can tell there are a lot of web sites online that look good but are useless as far as SEO goes. Offer some money back guarantee if the websites you work on dont go up in the search engine rankings.

    Im not saying they have to go to page 1 but any decent SEO should increase page ranking by a little

    PG
    {{ DiscussionBoard.errors[595621].message }}

Trending Topics